---
title: "Synthesia: search popularity and Share of Search worldwide"
description: "Synthesia is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/synthesia"
publisher: "Brandwave"
---

# Synthesia: search popularity and Share of Search worldwide

Synthesia is an AI avatar video platform. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Synthesia
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among AI avatar video platforms**: 0.69%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| AI avatar video platforms | 2 | 0.69% | 11.7K |

- [AI avatar video platforms](/demand/global-en/categories/ai-avatar-video-platforms)

## How has branded search demand for Synthesia changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Synthesia worldwide fell from 117K to 11.7K.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide decreased from 5.8% to 0.69%.
- Across the 11 months ending August 2026, Synthesia’s estimated Share of Search among AI avatar video platforms worldwide peaked at 5.8% in October 2025 and was lowest at 0.41% in April 2026.

## How did search popularity change for AI avatar video platforms worldwide in August 2026?

- In August 2026, HeyGen gained estimated Share of Search among AI avatar video platforms worldwide, from 97.7% to 98.6%.
- In August 2026, Synthesia lost estimated Share of Search among AI avatar video platforms worldwide, from 1.7% to 0.69%.
- Estimated monthly branded searches for Elai worldwide fell 74.8% over 11 measured months, from 1.3K to 330 in August 2026.
- Estimated monthly branded searches for Colossyan worldwide fell 32.5% over 11 measured months, from 14.9K to 10K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | AI avatar video platforms | 117K | 5.8% | 2 |
| Nov 2025 | AI avatar video platforms | 45.9K | 2.3% | 2 |
| Dec 2025 | AI avatar video platforms | 24.7K | 1.3% | 2 |
| Jan 2026 | AI avatar video platforms | 17.5K | 0.77% | 2 |
| Feb 2026 | AI avatar video platforms | 9.8K | 0.45% | 3 |
| Mar 2026 | AI avatar video platforms | 9.8K | 0.45% | 3 |
| Apr 2026 | AI avatar video platforms | 9K | 0.41% | 3 |
| May 2026 | AI avatar video platforms | 12.5K | 0.59% | 2 |
| Jun 2026 | AI avatar video platforms | 53.9K | 3% | 2 |
| Jul 2026 | AI avatar video platforms | 31.5K | 1.7% | 2 |
| Aug 2026 | AI avatar video platforms | 11.7K | 0.69% | 2 |
| Sep 2026 | AI avatar video platforms | — | — | — |

## How is Synthesia measured?

Brandwave collects information about searches that people make online using Synthesia’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “synthesia ai video”
- “synthesia ai video generator”

## Which AI avatar video platforms compete with Synthesia?

- [HeyGen](/demand/global-en/brands/heygen): Head-to-head: /demand/global-en/compare/heygen-vs-synthesia
- [Colossyan](/demand/global-en/brands/colossyan): Head-to-head: /demand/global-en/compare/colossyan-vs-synthesia
- [D-ID](/demand/global-en/brands/d-id): Head-to-head: /demand/global-en/compare/d-id-vs-synthesia
- [Elai](/demand/global-en/brands/elai): Head-to-head: /demand/global-en/compare/elai-vs-synthesia

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Synthesia: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/synthesia

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/synthesia. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.