---
title: "Swizzels: search popularity and Share of Search worldwide"
description: "Swizzels is confectionery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/swizzels"
publisher: "Brandwave"
---

# Swizzels: search popularity and Share of Search worldwide

Swizzels is confectionery brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swizzels
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among lollies**: 0.35%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Lollies | 5 | 0.35% | 3.6K |

- [Lollies](/demand/global-en/categories/lollies)

## How has branded search demand for Swizzels changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swizzels worldwide fell from 6.6K to 3.6K.
- Across the 11 months ending August 2026, Swizzels’ estimated Share of Search among lollies worldwide held steady, from 0.56% to 0.35%.

## How did search popularity change for lollies worldwide in August 2026?

- In August 2026, Cadbury overtook Haribo to take the highest estimated Share of Search among lollies worldwide, at 44.1%.
- In August 2026, Haribo lost estimated Share of Search among lollies worldwide, from 52.5% to 44.1%.
- In August 2026, Nestle lost estimated Share of Search among lollies worldwide, from 4.7% to 4%.
- Estimated monthly branded searches for Swizzels worldwide fell 45.5% over 11 measured months, from 6.6K to 3.6K in August 2026.
- Estimated monthly branded searches for Maynards Bassetts worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Lollies | 6.6K | 0.56% | 5 |
| Nov 2025 | Lollies | 5.4K | 0.32% | 5 |
| Dec 2025 | Lollies | 5.4K | 0.52% | 5 |
| Jan 2026 | Lollies | 4.4K | 0.44% | 5 |
| Feb 2026 | Lollies | 4.4K | 0.42% | 5 |
| Mar 2026 | Lollies | 3.6K | 0.32% | 5 |
| Apr 2026 | Lollies | 2.9K | 0.28% | 5 |
| May 2026 | Lollies | 2.9K | 0.3% | 5 |
| Jun 2026 | Lollies | 3.6K | 0.39% | 5 |
| Jul 2026 | Lollies | 3.6K | 0.42% | 5 |
| Aug 2026 | Lollies | 3.6K | 0.35% | 5 |
| Sep 2026 | Lollies | — | — | — |

## How is Swizzels measured?

Brandwave collects information about searches that people make online using Swizzels’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swizzels sweets”

## Which lollies compete with Swizzels?

- [Cadbury](/demand/global-en/brands/cadbury): Head-to-head: /demand/global-en/compare/cadbury-vs-swizzels
- [Haribo](/demand/global-en/brands/haribo): Head-to-head: /demand/global-en/compare/haribo-vs-swizzels
- [Mars](/demand/global-en/brands/mars-chocolate): Head-to-head: /demand/global-en/compare/mars-chocolate-vs-swizzels
- [Nestle](/demand/global-en/brands/nestle-confectionery): Head-to-head: /demand/global-en/compare/nestle-confectionery-vs-swizzels
- [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts): Head-to-head: /demand/global-en/compare/maynards-bassetts-vs-swizzels

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swizzels: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/swizzels

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/swizzels. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.