---
title: "Swimfree: search popularity and Share of Search worldwide"
description: "Swimfree is pool chemical brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/swimfree"
publisher: "Brandwave"
---

# Swimfree: search popularity and Share of Search worldwide

Swimfree is pool chemical brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swimfree
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among pool chemicals**: 3.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Pool chemicals | 2 | 3.1% | 5.4K |

- [Pool chemicals](/demand/global-en/categories/pool-chemicals)

## How has branded search demand for Swimfree changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swimfree worldwide rose from 2.9K to 5.4K.
- Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide increased from 1.7% to 3.1%.
- Across the 11 months ending August 2026, Swimfree’s estimated Share of Search among pool chemicals worldwide peaked at 4.6% in July 2026 and was lowest at 1.7% in October 2025.

## How did search popularity change for pool chemicals worldwide in August 2026?

- In August 2026, Clorox gained estimated Share of Search among pool chemicals worldwide, from 93.3% to 94.9%.
- In August 2026, Swimfree lost estimated Share of Search among pool chemicals worldwide, from 4.6% to 3.1%.
- Estimated monthly branded searches for HTH worldwide rose 50% over 11 measured months, from 260 to 390 in August 2026.
- Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
- Estimated monthly branded searches for BioGuard worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.
- Estimated monthly branded searches for Hy-Clor worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Pool chemicals | 2.9K | 1.7% | 2 |
| Nov 2025 | Pool chemicals | 2.9K | 1.7% | 2 |
| Dec 2025 | Pool chemicals | 2.9K | 2% | 3 |
| Jan 2026 | Pool chemicals | 3.6K | 2.1% | 2 |
| Feb 2026 | Pool chemicals | 3.6K | 2.5% | 2 |
| Mar 2026 | Pool chemicals | 4.4K | 2.5% | 2 |
| Apr 2026 | Pool chemicals | 4.4K | 2.5% | 2 |
| May 2026 | Pool chemicals | 5.4K | 3.1% | 2 |
| Jun 2026 | Pool chemicals | 6.6K | 3.7% | 2 |
| Jul 2026 | Pool chemicals | 8.1K | 4.6% | 2 |
| Aug 2026 | Pool chemicals | 5.4K | 3.1% | 2 |
| Sep 2026 | Pool chemicals | — | — | — |

## How is Swimfree measured?

Brandwave collects information about searches that people make online using Swimfree’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swim free”

## Which pool chemicals compete with Swimfree?

- [Clorox](/demand/global-en/brands/clorox): Head-to-head: /demand/global-en/compare/clorox-vs-swimfree
- [Zodiac](/demand/global-en/brands/zodiac-pool): Head-to-head: /demand/global-en/compare/swimfree-vs-zodiac-pool
- [Hy-Clor](/demand/global-en/brands/hy-clor): Head-to-head: /demand/global-en/compare/hy-clor-vs-swimfree
- [HTH](/demand/global-en/brands/hth-pool): Head-to-head: /demand/global-en/compare/hth-pool-vs-swimfree
- [BioGuard](/demand/global-en/brands/bioguard): Head-to-head: /demand/global-en/compare/bioguard-vs-swimfree

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swimfree: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/swimfree

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/swimfree. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.