---
title: "Swiffer: search popularity and Share of Search worldwide"
description: "Swiffer is cleaning products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/swiffer"
publisher: "Brandwave"
---

# Swiffer: search popularity and Share of Search worldwide

Swiffer is cleaning products brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swiffer
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among mop brands**: 24.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Mop brands | 2 | 24.4% | 246K |

- [Mop brands](/demand/global-en/categories/mop-brands)

## How has branded search demand for Swiffer changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swiffer worldwide held steady at 246K.
- Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide increased from 23.3% to 24.4%.
- Across the 11 months ending August 2026, Swiffer’s estimated Share of Search among mop brands worldwide peaked at 24.8% in January 2026 and was lowest at 17.7% in November 2025.

## How did search popularity change for mop brands worldwide in August 2026?

- In August 2026, BISSELL gained estimated Share of Search among mop brands worldwide, from 45.1% to 50.2%.
- In August 2026, Vileda lost estimated Share of Search among mop brands worldwide, from 19.9% to 16.4%.
- In August 2026, Leifheit lost estimated Share of Search among mop brands worldwide, from 7.3% to 6%.
- Estimated monthly branded searches for O-Cedar worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026.
- Estimated monthly branded searches for Beldray worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Mop brands | 246K | 23.3% | 2 |
| Nov 2025 | Mop brands | 201K | 17.7% | 2 |
| Dec 2025 | Mop brands | 201K | 21.2% | 2 |
| Jan 2026 | Mop brands | 246K | 24.8% | 2 |
| Feb 2026 | Mop brands | 201K | 21% | 2 |
| Mar 2026 | Mop brands | 201K | 19.2% | 2 |
| Apr 2026 | Mop brands | 201K | 22% | 2 |
| May 2026 | Mop brands | 201K | 23.8% | 2 |
| Jun 2026 | Mop brands | 201K | 24.4% | 2 |
| Jul 2026 | Mop brands | 201K | 24.3% | 2 |
| Aug 2026 | Mop brands | 246K | 24.4% | 2 |
| Sep 2026 | Mop brands | — | — | — |

## How is Swiffer measured?

Brandwave collects information about searches that people make online using Swiffer’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swiffer”

## Which mop brands compete with Swiffer?

- [BISSELL](/demand/global-en/brands/bissell): Head-to-head: /demand/global-en/compare/bissell-vs-swiffer
- [Vileda](/demand/global-en/brands/vileda): Head-to-head: /demand/global-en/compare/swiffer-vs-vileda
- [Leifheit](/demand/global-en/brands/leifheit): Head-to-head: /demand/global-en/compare/leifheit-vs-swiffer
- [O-Cedar](/demand/global-en/brands/o-cedar): Head-to-head: /demand/global-en/compare/o-cedar-vs-swiffer
- [Beldray](/demand/global-en/brands/beldray): Head-to-head: /demand/global-en/compare/beldray-vs-swiffer

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swiffer: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/swiffer

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/swiffer. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.