--- title: "How popular is Swedish Fish? Searches and AI answers worldwide" description: "Swedish Fish is a chewy fish-shaped candy made by Mondelez. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/swedish-fish" publisher: "Brandwave" --- # How popular is Swedish Fish? Searches and AI answers worldwide Swedish Fish is a chewy fish-shaped candy made by Mondelez. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swedish Fish - **Owned by**: Mondelez International - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among candy brands**: 4% ## Where does Swedish Fish compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Candy brands | 8 | 4% | 110K | - [Candy brands](/demand/global-en/categories/candy-brands) ## Top candy brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swedish Fish did not appear in any of the five answers. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sour Patch Kids | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Haribo | 2nd | 1 of 3 | 2 of 2 | 3 of 5 | | Skittles | 3rd | 1 of 3 | 2 of 2 | 3 of 5 | | Nerds | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Jolly Rancher | 5th | 1 of 3 | 1 of 2 | 2 of 5 | | Warheads | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Starburst | 7th | 1 of 3 | 1 of 2 | 2 of 5 | | Trolli | 8th | 1 of 3 | 0 of 2 | 1 of 5 | | Mike and Ike | 9th | 1 of 3 | 1 of 2 | 2 of 5 | | Airheads | 10th | 1 of 3 | 1 of 2 | 2 of 5 | | Hi-Chew | 11th | 1 of 3 | 0 of 2 | 1 of 5 | | Twizzlers | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Swedish Fish | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jelly Belly | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Maynards Bassetts | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about candy brands - Asked ChatGPT "What are the best candy brands?": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Nerds, 5. Jolly Rancher, 6. Trolli, 7. Warheads, 8. Starburst, 9. Hi-Chew, 10. Airheads, 11. Mike and Ike - Asked ChatGPT "Which sour candy should I buy?": 1. Sour Patch Kids, 2. Warheads - Asked ChatGPT "What's the most popular candy right now?": 1. Sour Patch Kids - Searched Google, AI Overview "candy brands": 1. Haribo, 2. Sour Patch Kids, 3. Skittles, 4. Jolly Rancher, 5. Starburst, 6. Mike and Ike, 7. Airheads - Searched Google, AI Overview "best candy": 1. Nerds, 2. Haribo, 3. Sour Patch Kids, 4. Skittles Not named in any answer: Twizzlers, Swedish Fish, Jelly Belly and Maynards Bassetts. Brands are listed in the order each answer named them. The answers were collected in the United States on October 26, 2026. ## How has branded search demand for Swedish Fish changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Swedish Fish worldwide rose from 90.5K to 110K. - Across the 12 months ending October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide. ## How did search popularity change for candy brands worldwide in October 2026? - In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches. - In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%. - In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%. - In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%. - In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%. - Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Candy brands | 90.5K | 3.8% | 9 | | Dec 2025 | Candy brands | 74K | 3.2% | 10 | | Jan 2026 | Candy brands | 74K | 3.3% | 9 | | Feb 2026 | Candy brands | 74K | 3.3% | 9 | | Mar 2026 | Candy brands | 90.5K | 3.9% | 9 | | Apr 2026 | Candy brands | 90.5K | 4% | 9 | | May 2026 | Candy brands | 90.5K | 3.9% | 9 | | Jun 2026 | Candy brands | 74K | 3.9% | 9 | | Jul 2026 | Candy brands | 74K | 3.8% | 9 | | Aug 2026 | Candy brands | 74K | 3.6% | 10 | | Sep 2026 | Candy brands | 90.5K | 4.2% | 9 | | Oct 2026 | Candy brands | 110K | 4% | 8 | ## How are Swedish Fish’s branded searches counted? Brandwave collects information about searches that people make online using Swedish Fish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swedish fish” ## Which candy brands compete with Swedish Fish? - [Haribo](/demand/global-en/brands/haribo) - [Skittles](/demand/global-en/brands/skittles) - [Sour Patch Kids](/demand/global-en/brands/sour-patch-kids) - [Nerds](/demand/global-en/brands/nerds) - [Jolly Rancher](/demand/global-en/brands/jolly-rancher): Head-to-head: /demand/global-en/compare/jolly-rancher-vs-swedish-fish - [Twizzlers](/demand/global-en/brands/twizzlers): Head-to-head: /demand/global-en/compare/swedish-fish-vs-twizzlers - [Hi-Chew](/demand/global-en/brands/hi-chew): Head-to-head: /demand/global-en/compare/hi-chew-vs-swedish-fish - [Jelly Belly](/demand/global-en/brands/jelly-belly): Head-to-head: /demand/global-en/compare/jelly-belly-vs-swedish-fish - [Mike and Ike](/demand/global-en/brands/mike-and-ike): Head-to-head: /demand/global-en/compare/mike-and-ike-vs-swedish-fish - [Trolli](/demand/global-en/brands/trolli) - [Warheads](/demand/global-en/brands/warheads) - [Starburst](/demand/global-en/brands/starburst-candy) - [Airheads](/demand/global-en/brands/airheads) - [Maynards Bassetts](/demand/global-en/brands/maynards-bassetts) ## Who owns Swedish Fish? Swedish Fish is owned by Mondelez International. Brandwave also tracks Oreo, Halls, Sour Patch Kids, Triscuit and Wheat Thins, owned by the same company, worldwide. - [Mondelez International](/demand/global-en/companies/mondelez-international): Owns 11 tracked brands. ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Swedish Fish? Swedish Fish is owned by Mondelez International. Brandwave also tracks Oreo, Halls, Sour Patch Kids, Triscuit and Wheat Thins, owned by the same company, worldwide. ## Cite this page Brandwave. "How popular is Swedish Fish? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/swedish-fish This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/swedish-fish. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.