---
title: "Sweaty Betty: search popularity and Share of Search worldwide"
description: "Sweaty Betty is activewear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sweaty-betty"
publisher: "Brandwave"
---

# Sweaty Betty: search popularity and Share of Search worldwide

Sweaty Betty is activewear brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sweaty Betty
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among leggings**: 0.62%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Leggings | 6 | 0.62% | 246K |

- [Leggings](/demand/global-en/categories/leggings)

## How has branded search demand for Sweaty Betty changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sweaty Betty worldwide fell from 301K to 246K.
- Across the 11 months ending August 2026, Sweaty Betty’s estimated Share of Search among leggings worldwide held steady, from 0.7% to 0.62%.

## How did search popularity change for leggings worldwide in August 2026?

- Estimated monthly branded searches for Lululemon worldwide fell 18.4% over 11 measured months, from 13.6M to 11.1M in August 2026.
- Estimated monthly branded searches for Sweaty Betty worldwide fell 18.3% over 11 measured months, from 301K to 246K in August 2026.
- Estimated monthly branded searches for Under Armour worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.
- Estimated monthly branded searches for Alo Yoga worldwide fell 16.4% over 11 measured months, from 1.4M to 1.2M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Leggings | 301K | 0.7% | 6 |
| Nov 2025 | Leggings | 368K | 0.55% | 6 |
| Dec 2025 | Leggings | 450K | 0.79% | 6 |
| Jan 2026 | Leggings | 301K | 0.62% | 6 |
| Feb 2026 | Leggings | 246K | 0.62% | 6 |
| Mar 2026 | Leggings | 301K | 0.66% | 6 |
| Apr 2026 | Leggings | 246K | 0.61% | 6 |
| May 2026 | Leggings | 246K | 0.62% | 6 |
| Jun 2026 | Leggings | 246K | 0.61% | 6 |
| Jul 2026 | Leggings | 201K | 0.51% | 6 |
| Aug 2026 | Leggings | 246K | 0.62% | 6 |
| Sep 2026 | Leggings | — | — | — |

## How is Sweaty Betty measured?

Brandwave collects information about searches that people make online using Sweaty Betty’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sweaty betty”

## Which leggings compete with Sweaty Betty?

- [Nike](/demand/global-en/brands/nike): Head-to-head: /demand/global-en/compare/nike-vs-sweaty-betty
- [Lululemon](/demand/global-en/brands/lululemon): Head-to-head: /demand/global-en/compare/lululemon-vs-sweaty-betty
- [Gymshark](/demand/global-en/brands/gymshark): Head-to-head: /demand/global-en/compare/gymshark-vs-sweaty-betty
- [Under Armour](/demand/global-en/brands/under-armour): Head-to-head: /demand/global-en/compare/sweaty-betty-vs-under-armour
- [Alo Yoga](/demand/global-en/brands/alo-yoga): Head-to-head: /demand/global-en/compare/alo-yoga-vs-sweaty-betty

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sweaty Betty: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sweaty-betty

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sweaty-betty. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.