---
title: "Swarovski: search popularity and Share of Search worldwide"
description: "Swarovski is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/swarovski"
publisher: "Brandwave"
---

# Swarovski: search popularity and Share of Search worldwide

Swarovski is a jewellery brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Swarovski
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among jewellery brands**: 48%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Jewellery brands | 1 | 48% | 4.1M |
| Binocular brands | 1 | 81.3% | 4.1M |

- [Jewellery brands](/demand/global-en/categories/jewellery-brands)
- [Binocular brands](/demand/global-en/categories/binocular-brands)

## How has branded search demand for Swarovski changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Swarovski worldwide held steady at 4.1M.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide increased from 43.4% to 48%.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among jewellery brands worldwide peaked at 55.8% in December 2025 and was lowest at 43.4% in October 2025.
- Across the 11 months ending August 2026, Swarovski’s estimated Share of Search among binocular brands worldwide peaked at 88.8% in December 2025 and was lowest at 81.3% in August 2026.

## How did search popularity change for jewellery brands worldwide in August 2026?

- In August 2026, Tiffany & Co. gained estimated Share of Search among jewellery brands worldwide, from 12.2% to 14.3%.
- In August 2026, Mejuri gained estimated Share of Search among jewellery brands worldwide, from 4.5% to 5.3%.
- In August 2026, Swarovski lost estimated Share of Search among jewellery brands worldwide, from 49.7% to 48%.
- In August 2026, Cartier lost estimated Share of Search among jewellery brands worldwide, from 33.3% to 32.1%.

## How did search popularity change for binocular brands worldwide in August 2026?

- In August 2026, Nikon gained estimated Share of Search among binocular brands worldwide, from 7.5% to 8.9%.
- In August 2026, Swarovski lost estimated Share of Search among binocular brands worldwide, from 82.9% to 81.3%.
- Canon’s estimated Share of Search among binocular brands worldwide has gained ground for 3 months in a row, from 5% to 7.1% in August 2026.
- Estimated monthly branded searches for Vortex worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Jewellery brands | 4.1M | 43.4% | 1 |
| Nov 2025 | Jewellery brands | 6.1M | 51.6% | 1 |
| Dec 2025 | Jewellery brands | 7.5M | 55.8% | 1 |
| Jan 2026 | Jewellery brands | 5M | 48.4% | 1 |
| Feb 2026 | Jewellery brands | 5M | 53% | 1 |
| Mar 2026 | Jewellery brands | 4.1M | 48% | 1 |
| Apr 2026 | Jewellery brands | 4.1M | 48% | 1 |
| May 2026 | Jewellery brands | 5M | 49.7% | 1 |
| Jun 2026 | Jewellery brands | 4.1M | 49.7% | 1 |
| Jul 2026 | Jewellery brands | 4.1M | 49.7% | 1 |
| Aug 2026 | Jewellery brands | 4.1M | 48% | 1 |
| Sep 2026 | Jewellery brands | — | — | — |
| Oct 2025 | Binocular brands | 4.1M | 81.7% | 1 |
| Nov 2025 | Binocular brands | 6.1M | 86.9% | 1 |
| Dec 2025 | Binocular brands | 7.5M | 88.8% | 1 |
| Jan 2026 | Binocular brands | 5M | 83.7% | 1 |
| Feb 2026 | Binocular brands | 5M | 85% | 1 |
| Mar 2026 | Binocular brands | 4.1M | 82.1% | 1 |
| Apr 2026 | Binocular brands | 4.1M | 82.5% | 1 |
| May 2026 | Binocular brands | 5M | 85.1% | 1 |
| Jun 2026 | Binocular brands | 4.1M | 83.7% | 1 |
| Jul 2026 | Binocular brands | 4.1M | 82.9% | 1 |
| Aug 2026 | Binocular brands | 4.1M | 81.3% | 1 |
| Sep 2026 | Binocular brands | — | — | — |

## How is Swarovski measured?

Brandwave collects information about searches that people make online using Swarovski’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “swarovski”

## Which jewellery brands compete with Swarovski?

- [Cartier](/demand/global-en/brands/cartier): Head-to-head: /demand/global-en/compare/cartier-vs-swarovski
- [Tiffany & Co.](/demand/global-en/brands/tiffany-and-co): Head-to-head: /demand/global-en/compare/swarovski-vs-tiffany-and-co
- [Mejuri](/demand/global-en/brands/mejuri): Head-to-head: /demand/global-en/compare/mejuri-vs-swarovski
- [Pandora](/demand/global-en/brands/pandora): Head-to-head: /demand/global-en/compare/pandora-vs-swarovski

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Swarovski: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/swarovski

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/swarovski. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.