--- title: "Swappa: search popularity worldwide" description: "Swappa is a marketplace for buying and selling used phones and electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/swappa" publisher: "Brandwave" --- # Swappa: search popularity worldwide Swappa is a marketplace for buying and selling used phones and electronics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swappa - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among refurbished electronics marketplaces**: 5.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Refurbished electronics marketplaces | 3 | 5.3% | 301K | - [Refurbished electronics marketplaces](/demand/global-en/categories/refurbished-electronics-marketplaces) ## Top refurbished electronics marketplaces in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swappa was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swappa is the third most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Back Market | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | Reebelo | 2nd | 0 of 3 | 2 of 2 | 2 of 5 | | Swappa | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | musicMagpie | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Decluttr | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about refurbished electronics marketplaces - Asked ChatGPT "Where should I buy a refurbished phone?": 1. Back Market - Asked ChatGPT "What are the best sites for refurbished electronics?": 1. Back Market, 2. Swappa - Asked ChatGPT "What's the best place to sell my old phone for cash?": named none of the brands we track - Searched Google, AI Overview "refurbished iphone": 1. Back Market, 2. Reebelo, 3. Swappa - Searched Google, AI Overview "refurbished phones": 1. Back Market, 2. Reebelo Not named in any answer: musicMagpie and Decluttr. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for Swappa changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swappa worldwide rose from 246K to 301K. - Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide increased from 4.4% to 5.3%. - Across the 12 months ending September 2026, Swappa’s share of searches among refurbished electronics marketplaces worldwide peaked at 6.3% in March 2026 and was lowest at 3.6% in November 2025. ## How did search popularity change for refurbished electronics marketplaces worldwide in September 2026? - In September 2026, Swappa gained share of searches among refurbished electronics marketplaces worldwide, from 4.3% to 5.3%. - In September 2026, Back Market lost share of searches among refurbished electronics marketplaces worldwide, from 88.3% to 87.4%. - Estimated monthly branded searches for musicMagpie worldwide rose 22.4% over 12 measured months, from 246K to 301K in September 2026. - Estimated monthly branded searches for Decluttr worldwide fell 33.3% over 12 measured months, from 9.9K to 6.6K in September 2026. - Estimated monthly branded searches for Reebelo worldwide fell 18.5% over 12 measured months, from 135K to 110K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Refurbished electronics marketplaces | 246K | 4.4% | 3 | | Nov 2025 | Refurbished electronics marketplaces | 246K | 3.6% | 3 | | Dec 2025 | Refurbished electronics marketplaces | 246K | 4.4% | 3 | | Jan 2026 | Refurbished electronics marketplaces | 301K | 5.3% | 2 | | Feb 2026 | Refurbished electronics marketplaces | 246K | 5.2% | 3 | | Mar 2026 | Refurbished electronics marketplaces | 301K | 6.3% | 2 | | Apr 2026 | Refurbished electronics marketplaces | 246K | 5.2% | 3 | | May 2026 | Refurbished electronics marketplaces | 246K | 5.2% | 3 | | Jun 2026 | Refurbished electronics marketplaces | 246K | 5.2% | 3 | | Jul 2026 | Refurbished electronics marketplaces | 246K | 5.2% | 3 | | Aug 2026 | Refurbished electronics marketplaces | 246K | 4.3% | 3 | | Sep 2026 | Refurbished electronics marketplaces | 301K | 5.3% | 3 | ## How are Swappa’s branded searches counted? Brandwave collects information about searches that people make online using Swappa’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swappa” ## Which refurbished electronics marketplaces compete with Swappa? - [Back Market](/demand/global-en/brands/back-market): Head-to-head: /demand/global-en/compare/back-market-vs-swappa - [musicMagpie](/demand/global-en/brands/musicmagpie): Head-to-head: /demand/global-en/compare/musicmagpie-vs-swappa - [Reebelo](/demand/global-en/brands/reebelo): Head-to-head: /demand/global-en/compare/reebelo-vs-swappa - [Decluttr](/demand/global-en/brands/decluttr): Head-to-head: /demand/global-en/compare/decluttr-vs-swappa ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Swappa: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/swappa This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/swappa. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.