--- title: "Swanson: search popularity worldwide" description: "Swanson is a soup and stock brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/swanson" publisher: "Brandwave" --- # Swanson: search popularity worldwide Swanson is a soup and stock brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Swanson - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among soup and stock brands**: 1.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Soup and stock brands | 5 | 1.2% | 12.1K | - [Soup and stock brands](/demand/global-en/categories/soup-and-stock-brands) ## Top soup and stock brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Swanson was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Swanson is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Kitchen Basics | 1st | 3 of 3 | 0 of 2 | 3 of 5 | | Swanson | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | Rao's | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Pacific Foods | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Campbell's | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Better Than Bouillon | 6th | 2 of 3 | 0 of 2 | 2 of 5 | | Maggi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Continental | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about soup and stock brands - Asked ChatGPT "Which soup or stock brand should I buy?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods - Asked ChatGPT "What are the best soup and stock brands?": 1. Rao's, 2. Swanson, 3. Better Than Bouillon, 4. Kitchen Basics, 5. Pacific Foods, 6. Campbell's - Asked ChatGPT "What's the best soup or stock brand for easy cooking?": 1. Kitchen Basics, 2. Swanson, 3. Pacific Foods, 4. Better Than Bouillon, 5. Campbell's - Searched Google, AI Overview "soup brands": 1. Campbell's, 2. Rao's, 3. Pacific Foods - Searched Google, AI Overview "best soup mix": named none of the brands we track Not named in any answer: Maggi and Continental. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Swanson changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Swanson worldwide fell from 14.8K to 12.1K. - Across the 12 months ending September 2026, Swanson’s share of searches among soup and stock brands worldwide peaked at 2.4% in January 2026 and was lowest at 1.2% in September 2026. ## How did search popularity change for soup and stock brands worldwide in September 2026? - In September 2026, Campbell's gained share of searches among soup and stock brands worldwide, from 32.1% to 35.1%. - In September 2026, Better Than Bouillon gained share of searches among soup and stock brands worldwide, from 6.1% to 7.3%. - In September 2026, Rao's lost share of searches among soup and stock brands worldwide, from 13.6% to 10.9%. - In September 2026, Maggi lost share of searches among soup and stock brands worldwide, from 45.2% to 44.4%. - In September 2026, Swanson lost share of searches among soup and stock brands worldwide, from 1.8% to 1.2%. - Estimated monthly branded searches for Continental worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Soup and stock brands | 14.8K | 1.4% | 5 | | Nov 2025 | Soup and stock brands | 22.2K | 1.3% | 5 | | Dec 2025 | Soup and stock brands | 27.1K | 2.3% | 5 | | Jan 2026 | Soup and stock brands | 27.1K | 2.4% | 5 | | Feb 2026 | Soup and stock brands | 22.2K | 2.4% | 5 | | Mar 2026 | Soup and stock brands | 18.1K | 1.8% | 5 | | Apr 2026 | Soup and stock brands | 12.1K | 1.3% | 5 | | May 2026 | Soup and stock brands | 18.1K | 1.9% | 5 | | Jun 2026 | Soup and stock brands | 12.1K | 1.4% | 5 | | Jul 2026 | Soup and stock brands | 14.8K | 1.7% | 5 | | Aug 2026 | Soup and stock brands | 18.1K | 1.8% | 5 | | Sep 2026 | Soup and stock brands | 12.1K | 1.2% | 5 | ## How are Swanson’s branded searches counted? Brandwave collects information about searches that people make online using Swanson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “swanson broth” ## Which soup and stock brands compete with Swanson? - [Maggi](/demand/global-en/brands/maggi) - [Campbell's](/demand/global-en/brands/campbells): Head-to-head: /demand/global-en/compare/campbells-vs-swanson - [Rao's](/demand/global-en/brands/rao-s): Head-to-head: /demand/global-en/compare/rao-s-vs-swanson - [Better Than Bouillon](/demand/global-en/brands/better-than-bouillon): Head-to-head: /demand/global-en/compare/better-than-bouillon-vs-swanson - [Pacific Foods](/demand/global-en/brands/pacific-foods): Head-to-head: /demand/global-en/compare/pacific-foods-vs-swanson - [Continental](/demand/global-en/brands/continental-foods): Head-to-head: /demand/global-en/compare/continental-foods-vs-swanson - [Kitchen Basics](/demand/global-en/brands/kitchen-basics) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Swanson: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/swanson This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/swanson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.