--- title: "Suzuki: search popularity and Share of Search worldwide" description: "SUZUKI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/suzuki" publisher: "Brandwave" --- # Suzuki: search popularity and Share of Search worldwide SUZUKI is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Suzuki - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among motorcycle brands**: 14.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Motorcycle brands | 4 | 14.8% | 3.4M | | Outboard motor brands | 3 | 22.3% | 3.4M | | Harmonicas | 1 | 87.6% | 3.4M | - [Motorcycle brands](/demand/global-en/categories/motorcycle-brands) - [Outboard motor brands](/demand/global-en/categories/outboard-motor-brands) - [Harmonicas](/demand/global-en/categories/harmonicas) ## How has branded search demand for Suzuki changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Suzuki worldwide fell from 4.1M to 3.4M. - Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among motorcycle brands worldwide decreased from 16.3% to 14.8%. - Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among motorcycle brands worldwide peaked at 18.6% in December 2025 and was lowest at 14.7% in April 2026. - Across the 11 months ending August 2026, Suzuki fell from 3rd to 4th among motorcycle brands worldwide. - Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among outboard motor brands worldwide decreased from 26% to 22.3%. - Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among outboard motor brands worldwide peaked at 26% in December 2025 and was lowest at 22.3% in August 2026. - Across the 11 months ending August 2026, Suzuki fell from 2nd to 3rd among outboard motor brands worldwide. - Across the 11 months ending August 2026, Suzuki’s estimated Share of Search among harmonicas worldwide peaked at 87.6% in October 2025 and was lowest at 85.2% in May 2026. ## How did search popularity change for motorcycle brands worldwide in August 2026? - In August 2026, Harley-Davidson overtook Suzuki to rank 2nd among motorcycle brands worldwide, at 14.8%. - In August 2026, Royal Enfield overtook Suzuki to rank 3rd among motorcycle brands worldwide, at 14.8%. - In August 2026, KTM gained estimated Share of Search among motorcycle brands worldwide, from 5.8% to 6.6%. - In August 2026, Ducati gained estimated Share of Search among motorcycle brands worldwide, from 4.8% to 5.4%. - In August 2026, Honda lost estimated Share of Search among motorcycle brands worldwide, from 35.6% to 32.9%. - In August 2026, Suzuki lost estimated Share of Search among motorcycle brands worldwide, from 16% to 14.8%. ## How did search popularity change for outboard motor brands worldwide in August 2026? - Estimated monthly branded searches for Evinrude worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026. - Estimated monthly branded searches for Tohatsu worldwide rose 49.7% over 11 measured months, from 18.1K to 27.1K in August 2026. - Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## How did search popularity change for harmonicas worldwide in August 2026? - Estimated monthly branded searches for Easttop worldwide rose 30% over 11 measured months, from 1K to 1.3K in August 2026. - Estimated monthly branded searches for Lee Oskar worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026. - Estimated monthly branded searches for Hohner worldwide fell 18.5% over 11 measured months, from 22.2K to 18.1K in August 2026. - Estimated monthly branded searches for Fender worldwide fell 18.2% over 11 measured months, from 550K to 450K in August 2026. - Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Motorcycle brands | 4.1M | 16.3% | 3 | | Nov 2025 | Motorcycle brands | 4.1M | 17.8% | 2 | | Dec 2025 | Motorcycle brands | 4.1M | 18.6% | 2 | | Jan 2026 | Motorcycle brands | 4.1M | 18.1% | 2 | | Feb 2026 | Motorcycle brands | 3.4M | 15.8% | 2 | | Mar 2026 | Motorcycle brands | 4.1M | 17.4% | 2 | | Apr 2026 | Motorcycle brands | 3.4M | 14.7% | 4 | | May 2026 | Motorcycle brands | 3.4M | 14.8% | 4 | | Jun 2026 | Motorcycle brands | 3.4M | 15.2% | 3 | | Jul 2026 | Motorcycle brands | 3.4M | 16% | 2 | | Aug 2026 | Motorcycle brands | 3.4M | 14.8% | 4 | | Sep 2026 | Motorcycle brands | — | — | — | | Oct 2025 | Outboard motor brands | 4.1M | 26% | 2 | | Nov 2025 | Outboard motor brands | 4.1M | 26% | 2 | | Dec 2025 | Outboard motor brands | 4.1M | 26% | 2 | | Jan 2026 | Outboard motor brands | 4.1M | 26% | 2 | | Feb 2026 | Outboard motor brands | 3.4M | 22.4% | 3 | | Mar 2026 | Outboard motor brands | 4.1M | 24.6% | 3 | | Apr 2026 | Outboard motor brands | 3.4M | 22.4% | 3 | | May 2026 | Outboard motor brands | 3.4M | 22.3% | 3 | | Jun 2026 | Outboard motor brands | 3.4M | 22.3% | 3 | | Jul 2026 | Outboard motor brands | 3.4M | 22.3% | 3 | | Aug 2026 | Outboard motor brands | 3.4M | 22.3% | 3 | | Sep 2026 | Outboard motor brands | — | — | — | | Oct 2025 | Harmonicas | 4.1M | 87.6% | 1 | | Nov 2025 | Harmonicas | 4.1M | 87.6% | 1 | | Dec 2025 | Harmonicas | 4.1M | 87.5% | 1 | | Jan 2026 | Harmonicas | 4.1M | 87.5% | 1 | | Feb 2026 | Harmonicas | 3.4M | 87.5% | 1 | | Mar 2026 | Harmonicas | 4.1M | 87.6% | 1 | | Apr 2026 | Harmonicas | 3.4M | 87.5% | 1 | | May 2026 | Harmonicas | 3.4M | 85.2% | 1 | | Jun 2026 | Harmonicas | 3.4M | 85.3% | 1 | | Jul 2026 | Harmonicas | 3.4M | 87.6% | 1 | | Aug 2026 | Harmonicas | 3.4M | 87.6% | 1 | | Sep 2026 | Harmonicas | — | — | — | ## How is Suzuki measured? Brandwave collects information about searches that people make online using Suzuki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “suzuki” ## Which motorcycle brands compete with Suzuki? - [Honda](/demand/global-en/brands/honda): Head-to-head: /demand/global-en/compare/honda-vs-suzuki - [Harley-Davidson](/demand/global-en/brands/harley-davidson): Head-to-head: /demand/global-en/compare/harley-davidson-vs-suzuki - [Royal Enfield](/demand/global-en/brands/royal-enfield): Head-to-head: /demand/global-en/compare/royal-enfield-vs-suzuki - [Kawasaki](/demand/global-en/brands/kawasaki): Head-to-head: /demand/global-en/compare/kawasaki-vs-suzuki - [KTM](/demand/global-en/brands/ktm): Head-to-head: /demand/global-en/compare/ktm-vs-suzuki - [Ducati](/demand/global-en/brands/ducati) - [Triumph](/demand/global-en/brands/triumph) - [Yamaha Motor](/demand/global-en/brands/yamaha-motor) ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Suzuki: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/suzuki This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/suzuki. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.