---
title: "Suunto: search popularity and Share of Search worldwide"
description: "Suunto offers open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/suunto"
publisher: "Brandwave"
---

# Suunto: search popularity and Share of Search worldwide

Suunto offers open-ear headphones for activity and everyday use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Suunto
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among open-ear headphone brands**: 17.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Open-ear headphone brands | 3 | 17.1% | 310K |

- [Open-ear headphone brands](/demand/global-en/categories/open-ear-headphone-brands)

## How has branded search demand for Suunto changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Suunto worldwide held steady, from 315K to 310K.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide decreased from 20.2% to 17.1%.
- Across the 11 months ending August 2026, Suunto’s estimated Share of Search among open-ear headphone brands worldwide peaked at 20.2% in October 2025 and was lowest at 13.8% in December 2025.

## How did search popularity change for open-ear headphone brands worldwide in August 2026?

- In August 2026, Soundcore gained estimated Share of Search among open-ear headphone brands worldwide, from 35.1% to 37.6%.
- In August 2026, Suunto gained estimated Share of Search among open-ear headphone brands worldwide, from 15.4% to 17.1%.
- In August 2026, Shokz lost estimated Share of Search among open-ear headphone brands worldwide, from 48.1% to 43.9%.
- Estimated monthly branded searches for TOZO worldwide fell 13.9% over 11 measured months, from 28.3K to 24.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Open-ear headphone brands | 315K | 20.2% | 3 |
| Nov 2025 | Open-ear headphone brands | 312K | 15.8% | 3 |
| Dec 2025 | Open-ear headphone brands | 255K | 13.8% | 3 |
| Jan 2026 | Open-ear headphone brands | 254K | 15.6% | 3 |
| Feb 2026 | Open-ear headphone brands | 253K | 17.2% | 3 |
| Mar 2026 | Open-ear headphone brands | 254K | 15.7% | 3 |
| Apr 2026 | Open-ear headphone brands | 255K | 15.7% | 3 |
| May 2026 | Open-ear headphone brands | 255K | 14.6% | 3 |
| Jun 2026 | Open-ear headphone brands | 255K | 14.6% | 3 |
| Jul 2026 | Open-ear headphone brands | 255K | 15.4% | 3 |
| Aug 2026 | Open-ear headphone brands | 310K | 17.1% | 3 |
| Sep 2026 | Open-ear headphone brands | — | — | — |

## How is Suunto measured?

Brandwave collects information about searches that people make online using Suunto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “suunto”
- “suunto com”
- “suunto headphones”
- “suunto open ear headphones”
- “suunto sonic”
- “suunto wing”

## Which open-ear headphone brands compete with Suunto?

- [Shokz](/demand/global-en/brands/shokz): Head-to-head: /demand/global-en/compare/shokz-vs-suunto
- [Soundcore](/demand/global-en/brands/soundcore): Head-to-head: /demand/global-en/compare/soundcore-vs-suunto
- [TOZO](/demand/global-en/brands/tozo): Head-to-head: /demand/global-en/compare/suunto-vs-tozo
- [Cleer Audio](/demand/global-en/brands/cleer-audio): Head-to-head: /demand/global-en/compare/cleer-audio-vs-suunto

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Suunto: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/suunto

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/suunto. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.