---
title: "Supreme: search popularity worldwide"
description: "Supreme is a streetwear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/supreme"
publisher: "Brandwave"
---

# Supreme: search popularity worldwide

Supreme is a streetwear label. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Supreme
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among streetwear brands**: 29.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Streetwear brands | 2 | 29.6% | 2.2M |

- [Streetwear brands](/demand/global-en/categories/streetwear-brands)

## How has branded search demand for Supreme changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Supreme worldwide held steady at 2.2M.
- Across the 12 months ending September 2026, Supreme’s estimated Share of Search among streetwear brands worldwide increased from 23.6% to 29.6%.
- Across the 12 months ending September 2026, Supreme’s estimated Share of Search among streetwear brands worldwide peaked at 34.6% in August 2026 and was lowest at 19.1% in November 2025.
- Across the 12 months ending September 2026, Supreme rose from 3rd to 2nd among streetwear brands worldwide.

## How did search popularity change for streetwear brands worldwide in September 2026?

- In September 2026, Carhartt WIP overtook Supreme to become the leader among streetwear brands worldwide, with 40.2% estimated Share of Search.
- In September 2026, Supreme lost estimated Share of Search among streetwear brands worldwide, from 34.6% to 29.6%.
- In September 2026, Stüssy lost estimated Share of Search among streetwear brands worldwide, from 28.3% to 24.2%.
- Estimated monthly branded searches for Kith worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Streetwear brands | 2.2M | 23.6% | 3 |
| Nov 2025 | Streetwear brands | 2.2M | 19.1% | 3 |
| Dec 2025 | Streetwear brands | 2.7M | 22.1% | 2 |
| Jan 2026 | Streetwear brands | 2.2M | 24.7% | 2 |
| Feb 2026 | Streetwear brands | 2.2M | 29.8% | 2 |
| Mar 2026 | Streetwear brands | 2.7M | 33.8% | 2 |
| Apr 2026 | Streetwear brands | 2.2M | 31.5% | 2 |
| May 2026 | Streetwear brands | 2.2M | 32.8% | 1 |
| Jun 2026 | Streetwear brands | 1.8M | 29.3% | 3 |
| Jul 2026 | Streetwear brands | 1.8M | 29.6% | 3 |
| Aug 2026 | Streetwear brands | 2.7M | 34.6% | 1 |
| Sep 2026 | Streetwear brands | 2.2M | 29.6% | 2 |

## How is Supreme measured?

Brandwave collects information about searches that people make online using Supreme’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “supreme”

## Which streetwear brands compete with Supreme?

- [Carhartt WIP](/demand/global-en/brands/carhartt-wip): Head-to-head: /demand/global-en/compare/carhartt-wip-vs-supreme
- [Stüssy](/demand/global-en/brands/stussy): Head-to-head: /demand/global-en/compare/stussy-vs-supreme
- [Kith](/demand/global-en/brands/kith): Head-to-head: /demand/global-en/compare/kith-vs-supreme
- [Champion](/demand/global-en/brands/champion): Head-to-head: /demand/global-en/compare/champion-vs-supreme

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Supreme: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/supreme

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/supreme. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.