---
title: "Sunspel: search popularity worldwide"
description: "Sunspel makes t-shirts, polos and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sunspel"
publisher: "Brandwave"
---

# Sunspel: search popularity worldwide

Sunspel makes t-shirts, polos and menswear. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sunspel
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among t-shirt brands**: 1.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| T-shirt brands | 11 | 1.5% | 8.1K |
| Polo shirt brands | 7 | 3.8% | 14.8K |

- [T-shirt brands](/demand/global-en/categories/t-shirt-brands)
- [Polo shirt brands](/demand/global-en/categories/polo-shirt-brands)

## Top t-shirt brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sunspel was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Sunspel is the joint sixth most recommended of the 14.

Brands get a higher AI rank if they are mentioned earlier in the answers that list options.

| Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it |
| --- | --- | --- | --- | --- |
| Uniqlo | 1st | 3 of 3 | 2 of 2 | 5 of 5 |
| Buck Mason | 2nd | 3 of 3 | 1 of 2 | 4 of 5 |
| Hanes | 3rd | 1 of 3 | 2 of 2 | 3 of 5 |
| Gildan | 4th | 2 of 3 | 1 of 2 | 3 of 5 |
| Lady White Co. | 5th | 1 of 3 | 1 of 2 | 2 of 5 |
| Sunspel | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| James Perse | 6th | 1 of 3 | 1 of 2 | 2 of 5 |
| Everlane | 8th | 1 of 3 | 0 of 2 | 1 of 5 |
| True Classic | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Comfort Colors | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Fresh Clean Threads | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Cuts Clothing | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Asket | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |
| Mack Weldon | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 |

## Every AI answer about t-shirt brands

- Asked ChatGPT "Which t-shirt brand should I buy?": 1. Uniqlo, 2. Gildan, 3. Buck Mason
- Asked ChatGPT "What are the best t-shirt brands?": 1. Uniqlo, 2. Buck Mason, 3. Lady White Co., 4. James Perse, 5. Sunspel, 6. Everlane, 7. Gildan
- Asked ChatGPT "What's the best t-shirt brand for everyday basics?": 1. Uniqlo, 2. Buck Mason, 3. Hanes
- Searched Google, AI Overview "mens t shirts": 1. Hanes, 2. Uniqlo
- Searched Google, AI Overview "t shirt brands": 1. Uniqlo, 2. Buck Mason, 3. Gildan, 4. Hanes, 5. Lady White Co., 6. Sunspel, 7. James Perse

Not named in any answer: True Classic, Comfort Colors, Fresh Clean Threads, Cuts Clothing, Asket and Mack Weldon.

Brands are listed in the order each answer named them. The answers were collected in the United States on October 25, 2026.

## How has branded search demand for Sunspel changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sunspel worldwide rose from 68.5K to 113K.
- Across the 12 months ending September 2026, Sunspel’s share of searches among t-shirt brands worldwide increased from 0.92% to 1.5%.
- Across the 12 months ending September 2026, Sunspel’s share of searches among t-shirt brands worldwide peaked at 2.2% in May 2026 and was lowest at 0.83% in November 2025.
- Across the 12 months ending September 2026, Sunspel rose from 12th to 11th among t-shirt brands worldwide.
- Across the 12 months ending September 2026, Sunspel’s share of searches among polo shirt brands worldwide increased from 1.2% to 3.8%.
- Across the 12 months ending September 2026, Sunspel’s share of searches among polo shirt brands worldwide peaked at 5.6% in August 2026 and was lowest at 0.87% in December 2025.
- Across the 12 months ending September 2026, Sunspel rose from 11th to 7th among polo shirt brands worldwide.

## How did search popularity change for t-shirt brands worldwide in September 2026?

- In September 2026, Cuts Clothing overtook Hanes to rank 5th among t-shirt brands worldwide, with 7.8% of the searches.
- In September 2026, Fresh Clean Threads gained share of searches among t-shirt brands worldwide, from 9.2% to 11.3%.
- In September 2026, Lady White Co. gained share of searches among t-shirt brands worldwide, from 2.3% to 2.8%.
- In September 2026, Hanes lost share of searches among t-shirt brands worldwide, from 7.8% to 5%.
- In September 2026, Buck Mason lost share of searches among t-shirt brands worldwide, from 3.4% to 2.8%.
- Gildan’s share of searches among t-shirt brands worldwide has gained ground for 3 months in a row, from 3.2% to 4.2% in September 2026.

## How did search popularity change for polo shirt brands worldwide in September 2026?

- In September 2026, Peter Millar gained share of searches among polo shirt brands worldwide, from 12.6% to 15.4%.
- In September 2026, Sunspel lost share of searches among polo shirt brands worldwide, from 5.6% to 3.8%.
- In September 2026, Fred Perry lost share of searches among polo shirt brands worldwide, from 18.2% to 17.2%.
- Hugo Boss’ share of searches among polo shirt brands worldwide has gained ground for 3 months in a row, from 5% to 6.3% in September 2026.
- Ralph Lauren’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 41.1% to 28% in September 2026.
- Original Penguin’s share of searches among polo shirt brands worldwide has lost ground for 3 months in a row, from 2.5% to 1.7% in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | T-shirt brands | 4.4K | 0.92% | 12 |
| Nov 2025 | T-shirt brands | 5.4K | 0.83% | 12 |
| Dec 2025 | T-shirt brands | 5.4K | 1.1% | 10 |
| Jan 2026 | T-shirt brands | 5.4K | 1.4% | 10 |
| Feb 2026 | T-shirt brands | 5.4K | 1.3% | 10 |
| Mar 2026 | T-shirt brands | 8.1K | 1.3% | 11 |
| Apr 2026 | T-shirt brands | 12.1K | 2% | 10 |
| May 2026 | T-shirt brands | 14.8K | 2.2% | 10 |
| Jun 2026 | T-shirt brands | 12.1K | 1.8% | 10 |
| Jul 2026 | T-shirt brands | 12.1K | 2% | 11 |
| Aug 2026 | T-shirt brands | 12.1K | 1.9% | 10 |
| Sep 2026 | T-shirt brands | 8.1K | 1.5% | 11 |
| Oct 2025 | Polo shirt brands | 3.6K | 1.2% | 11 |
| Nov 2025 | Polo shirt brands | 3.6K | 1% | 11 |
| Dec 2025 | Polo shirt brands | 3.6K | 0.87% | 11 |
| Jan 2026 | Polo shirt brands | 3.6K | 1.3% | 11 |
| Feb 2026 | Polo shirt brands | 4.4K | 1.4% | 11 |
| Mar 2026 | Polo shirt brands | 8.1K | 2% | 10 |
| Apr 2026 | Polo shirt brands | 14.8K | 3% | 7 |
| May 2026 | Polo shirt brands | 27.1K | 4.5% | 6 |
| Jun 2026 | Polo shirt brands | 22.2K | 3.7% | 6 |
| Jul 2026 | Polo shirt brands | 27.1K | 5% | 6 |
| Aug 2026 | Polo shirt brands | 27.1K | 5.6% | 6 |
| Sep 2026 | Polo shirt brands | 14.8K | 3.8% | 7 |

## How are Sunspel’s branded searches counted?

Brandwave collects information about searches that people make online using Sunspel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sunspel”
- “sunspel polo”
- “sunspel t shirt”

## Which t-shirt brands compete with Sunspel?

- [True Classic](/demand/global-en/brands/true-classic)
- [Comfort Colors](/demand/global-en/brands/comfort-colors)
- [Uniqlo](/demand/global-en/brands/uniqlo)
- [Fresh Clean Threads](/demand/global-en/brands/fresh-clean-threads)
- [Cuts Clothing](/demand/global-en/brands/cuts-clothing)
- [Hanes](/demand/global-en/brands/hanes)
- [Gildan](/demand/global-en/brands/gildan)
- [Buck Mason](/demand/global-en/brands/buck-mason): Head-to-head: /demand/global-en/compare/buck-mason-vs-sunspel
- [Lady White Co.](/demand/global-en/brands/lady-white-co): Head-to-head: /demand/global-en/compare/lady-white-co-vs-sunspel
- [Asket](/demand/global-en/brands/asket): Head-to-head: /demand/global-en/compare/asket-vs-sunspel
- [James Perse](/demand/global-en/brands/james-perse): Head-to-head: /demand/global-en/compare/james-perse-vs-sunspel
- [Everlane](/demand/global-en/brands/everlane): Head-to-head: /demand/global-en/compare/everlane-vs-sunspel
- [Mack Weldon](/demand/global-en/brands/mack-weldon)

## Methodology

- [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sunspel: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sunspel

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sunspel. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.