---
title: "Sunday Afternoons: search popularity and Share of Search worldwide"
description: "Sunday Afternoons is hat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sunday-afternoons"
publisher: "Brandwave"
---

# Sunday Afternoons: search popularity and Share of Search worldwide

Sunday Afternoons is hat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sunday Afternoons
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sun hat brands**: 13.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sun hat brands | 4 | 13.4% | 12.1K |

- [Sun hat brands](/demand/global-en/categories/sun-hat-brands)

## How has branded search demand for Sunday Afternoons changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sunday Afternoons worldwide rose from 6.6K to 12.1K.
- Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide increased from 9.1% to 13.4%.
- Across the 11 months ending August 2026, Sunday Afternoons’ estimated Share of Search among sun hat brands worldwide peaked at 18.6% in June 2026 and was lowest at 7% in January 2026.

## How did search popularity change for sun hat brands worldwide in August 2026?

- In August 2026, Wallaroo gained estimated Share of Search among sun hat brands worldwide, from 29.7% to 36.6%.
- In August 2026, Aussie Chiller lost estimated Share of Search among sun hat brands worldwide, from 13.3% to 9%.
- In August 2026, Sunday Afternoons lost estimated Share of Search among sun hat brands worldwide, from 16.3% to 13.4%.
- Tilley’s estimated Share of Search among sun hat brands worldwide has gained ground for 3 months in a row, from 20.6% to 24.6% in August 2026.
- Estimated monthly branded searches for Solbari worldwide rose 22.3% over 11 measured months, from 12.1K to 14.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sun hat brands | 6.6K | 9.1% | 4 |
| Nov 2025 | Sun hat brands | 8.1K | 9.3% | 4 |
| Dec 2025 | Sun hat brands | 6.6K | 7.3% | 5 |
| Jan 2026 | Sun hat brands | 6.6K | 7% | 4 |
| Feb 2026 | Sun hat brands | 6.6K | 8.5% | 4 |
| Mar 2026 | Sun hat brands | 12.1K | 13.1% | 4 |
| Apr 2026 | Sun hat brands | 14.8K | 13.6% | 4 |
| May 2026 | Sun hat brands | 18.1K | 16.8% | 4 |
| Jun 2026 | Sun hat brands | 22.2K | 18.6% | 4 |
| Jul 2026 | Sun hat brands | 18.1K | 16.3% | 4 |
| Aug 2026 | Sun hat brands | 12.1K | 13.4% | 4 |
| Sep 2026 | Sun hat brands | — | — | — |

## How is Sunday Afternoons measured?

Brandwave collects information about searches that people make online using Sunday Afternoons’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sunday afternoons hats”

## Which sun hat brands compete with Sunday Afternoons?

- [Wallaroo](/demand/global-en/brands/wallaroo): Head-to-head: /demand/global-en/compare/sunday-afternoons-vs-wallaroo
- [Tilley](/demand/global-en/brands/tilley): Head-to-head: /demand/global-en/compare/sunday-afternoons-vs-tilley
- [Solbari](/demand/global-en/brands/solbari): Head-to-head: /demand/global-en/compare/solbari-vs-sunday-afternoons
- [Aussie Chiller](/demand/global-en/brands/aussie-chiller): Head-to-head: /demand/global-en/compare/aussie-chiller-vs-sunday-afternoons
- [Siggi](/demand/global-en/brands/siggi): Head-to-head: /demand/global-en/compare/siggi-vs-sunday-afternoons

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sunday Afternoons: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sunday-afternoons

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sunday-afternoons. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.