---
title: "Sunbrella: search popularity worldwide"
description: "Sunbrella makes outdoor furniture fabrics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sunbrella"
publisher: "Brandwave"
---

# Sunbrella: search popularity worldwide

Sunbrella makes outdoor furniture fabrics. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sunbrella
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among parasols**: 27.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Parasols | 2 | 27.1% | 40.5K |

- [Parasols](/demand/global-en/categories/parasols)

## How has branded search demand for Sunbrella changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sunbrella worldwide rose from 27.1K to 40.5K.
- Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide increased from 20.8% to 27.1%.
- Across the 11 months ending August 2026, Sunbrella’s estimated Share of Search among parasols worldwide peaked at 31.9% in June 2026 and was lowest at 12.6% in December 2025.
- Across the 11 months ending August 2026, Sunbrella rose from 3rd to 2nd among parasols worldwide.

## How did search popularity change for parasols worldwide in August 2026?

- In August 2026, Hartman gained estimated Share of Search among parasols worldwide, from 28.4% to 33.1%.
- In August 2026, Sunbrella lost estimated Share of Search among parasols worldwide, from 28.4% to 27.1%.
- In August 2026, Glatz lost estimated Share of Search among parasols worldwide, from 5.7% to 4.4%.
- In August 2026, Kettler lost estimated Share of Search among parasols worldwide, from 23.3% to 22.1%.
- In August 2026, VonHaus lost estimated Share of Search among parasols worldwide, from 12.8% to 12.1%.
- Estimated monthly branded searches for LIVIVO worldwide fell 47.2% over 11 measured months, from 3.6K to 1.9K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Parasols | 27.1K | 20.8% | 3 |
| Nov 2025 | Parasols | 22.2K | 19.2% | 3 |
| Dec 2025 | Parasols | 18.1K | 12.6% | 3 |
| Jan 2026 | Parasols | 22.2K | 14.3% | 3 |
| Feb 2026 | Parasols | 27.1K | 21.5% | 3 |
| Mar 2026 | Parasols | 40.5K | 24.5% | 3 |
| Apr 2026 | Parasols | 49.5K | 29% | 2 |
| May 2026 | Parasols | 60.5K | 30.4% | 1 |
| Jun 2026 | Parasols | 60.5K | 31.9% | 1 |
| Jul 2026 | Parasols | 49.5K | 28.4% | 2 |
| Aug 2026 | Parasols | 40.5K | 27.1% | 2 |
| Sep 2026 | Parasols | — | — | — |

## How is Sunbrella measured?

Brandwave collects information about searches that people make online using Sunbrella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sunbrella”

## Which parasols compete with Sunbrella?

- [Hartman](/demand/global-en/brands/hartman): Head-to-head: /demand/global-en/compare/hartman-vs-sunbrella
- [Kettler](/demand/global-en/brands/kettler): Head-to-head: /demand/global-en/compare/kettler-vs-sunbrella
- [VonHaus](/demand/global-en/brands/vonhaus): Head-to-head: /demand/global-en/compare/sunbrella-vs-vonhaus
- [Glatz](/demand/global-en/brands/glatz): Head-to-head: /demand/global-en/compare/glatz-vs-sunbrella
- [LIVIVO](/demand/global-en/brands/livivo): Head-to-head: /demand/global-en/compare/livivo-vs-sunbrella

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sunbrella: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sunbrella

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sunbrella. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.