--- title: "Sunbeam: search popularity and Share of Search worldwide" description: "Sunbeam makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sunbeam" publisher: "Brandwave" --- # Sunbeam: search popularity and Share of Search worldwide Sunbeam makes small kitchen appliances sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sunbeam - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among slow cooker brands**: 3.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Slow cooker brands | 5 | 3.6% | 90.5K | | Stand mixer brands | 5 | 4% | 90.5K | | Food processor brands | 4 | 4.5% | 90.5K | | Irons | 5 | 4.5% | 90.5K | | Bread maker brands | 4 | 6.7% | 90.5K | | Heated blanket brands | 2 | 11.1% | 90.5K | | Vacuum sealer brands | 3 | 13.2% | 90.5K | - [Slow cooker brands](/demand/global-en/categories/slow-cooker-brands) - [Stand mixer brands](/demand/global-en/categories/stand-mixer-brands) - [Food processor brands](/demand/global-en/categories/food-processor-brands) - [Irons](/demand/global-en/categories/irons) - [Bread maker brands](/demand/global-en/categories/bread-maker-brands) - [Heated blanket brands](/demand/global-en/categories/heated-blanket-brands) - [Vacuum sealer brands](/demand/global-en/categories/vacuum-sealer-brands) ## How has branded search demand for Sunbeam changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sunbeam worldwide held steady at 90.5K. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among slow cooker brands worldwide peaked at 4.2% in May 2026 and was lowest at 2.5% in December 2025. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide increased from 3.2% to 4%. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among stand mixer brands worldwide peaked at 4.1% in May 2026 and was lowest at 2.3% in November 2025. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among food processor brands worldwide increased from 3.8% to 4.5%. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among food processor brands worldwide peaked at 4.7% in May 2026 and was lowest at 2.5% in November 2025. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among irons worldwide peaked at 5% in April 2026 and was lowest at 3.4% in November 2025. - Across the 11 months ending August 2026, Sunbeam rose from 6th to 5th among irons worldwide. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among bread maker brands worldwide peaked at 7.5% in April 2026 and was lowest at 4.5% in November 2025. - Across the 11 months ending August 2026, Sunbeam rose from 5th to 4th among bread maker brands worldwide. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among heated blanket brands worldwide increased from 10% to 11.1%. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among heated blanket brands worldwide peaked at 11.1% in August 2026 and was lowest at 4.3% in December 2025. - Across the 11 months ending August 2026, Sunbeam rose from 4th to 2nd among heated blanket brands worldwide. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among vacuum sealer brands worldwide decreased from 13.7% to 13.2%. - Across the 11 months ending August 2026, Sunbeam’s estimated Share of Search among vacuum sealer brands worldwide peaked at 16.1% in March 2026 and was lowest at 11.4% in November 2025. ## How did search popularity change for slow cooker brands worldwide in August 2026? - In August 2026, Crockpot gained estimated Share of Search among slow cooker brands worldwide, from 12.7% to 14.7%. - In August 2026, Sunbeam gained estimated Share of Search among slow cooker brands worldwide, from 3.1% to 3.6%. - In August 2026, Breville lost estimated Share of Search among slow cooker brands worldwide, from 35.8% to 33.9%. - Estimated monthly branded searches for Russell Hobbs worldwide fell 33% over 11 measured months, from 135K to 90.5K in August 2026. ## How did search popularity change for stand mixer brands worldwide in August 2026? - In August 2026, Bosch gained estimated Share of Search among stand mixer brands worldwide, from 7.7% to 9.1%. - In August 2026, Sunbeam gained estimated Share of Search among stand mixer brands worldwide, from 3.3% to 4%. - In August 2026, Breville lost estimated Share of Search among stand mixer brands worldwide, from 38.3% to 37.3%. - In August 2026, KitchenAid lost estimated Share of Search among stand mixer brands worldwide, from 37.1% to 36.3%. - Kenwood’s estimated Share of Search among stand mixer brands worldwide has lost ground for 3 months in a row, from 16.6% to 13.3% in August 2026. ## How did search popularity change for food processor brands worldwide in August 2026? - In August 2026, Sunbeam gained estimated Share of Search among food processor brands worldwide, from 3.7% to 4.5%. - In August 2026, Magimix gained estimated Share of Search among food processor brands worldwide, from 2.5% to 3%. - In August 2026, Breville lost estimated Share of Search among food processor brands worldwide, from 42.5% to 41.8%. - In August 2026, KitchenAid lost estimated Share of Search among food processor brands worldwide, from 41.2% to 40.7%. ## How did search popularity change for irons worldwide in August 2026? - In August 2026, Bosch overtook Rowenta to rank 3rd among irons worldwide, at 10.3%. - In August 2026, Sunbeam overtook Panasonic to rank 5th among irons worldwide, at 4.5%. - In August 2026, Tefal gained estimated Share of Search among irons worldwide, from 15.7% to 18.4%. - In August 2026, Rowenta lost estimated Share of Search among irons worldwide, from 12.8% to 8.2%. - Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026. ## How did search popularity change for bread maker brands worldwide in August 2026? - In August 2026, Sunbeam overtook Panasonic to rank 4th among bread maker brands worldwide, at 6.7%. - In August 2026, Zojirushi gained estimated Share of Search among bread maker brands worldwide, from 8.4% to 10%. - In August 2026, Breville lost estimated Share of Search among bread maker brands worldwide, from 64.9% to 62.8%. - Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026. ## How did search popularity change for heated blanket brands worldwide in August 2026? - In August 2026, Sunbeam overtook Beurer to rank 2nd among heated blanket brands worldwide, at 11.1%. - In August 2026, Dreamland lost estimated Share of Search among heated blanket brands worldwide, from 68.7% to 67.3%. - HoMedics’ estimated Share of Search among heated blanket brands worldwide has lost ground for 3 months in a row, from 3.9% to 3.3% in August 2026. - Estimated monthly branded searches for Silentnight worldwide fell 45.2% over 11 measured months, from 135K to 74K in August 2026. - Estimated monthly branded searches for Slumberdown worldwide fell 20.8% over 11 measured months, from 2.4K to 1.9K in August 2026. - Estimated monthly branded searches for Beurer worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026. ## How did search popularity change for vacuum sealer brands worldwide in August 2026? - In August 2026, Nesco gained estimated Share of Search among vacuum sealer brands worldwide, from 50.1% to 53.8%. - In August 2026, Sunbeam gained estimated Share of Search among vacuum sealer brands worldwide, from 12.3% to 13.2%. - In August 2026, ZWILLING lost estimated Share of Search among vacuum sealer brands worldwide, from 33.7% to 29.6%. - Estimated monthly branded searches for Inkbird worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026. - Estimated monthly branded searches for Anova Culinary worldwide fell 31.6% over 11 measured months, from 1.9K to 1.3K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Slow cooker brands | 90.5K | 3.4% | 5 | | Nov 2025 | Slow cooker brands | 90.5K | 2.5% | 5 | | Dec 2025 | Slow cooker brands | 90.5K | 2.5% | 5 | | Jan 2026 | Slow cooker brands | 90.5K | 3.1% | 5 | | Feb 2026 | Slow cooker brands | 74K | 3.2% | 5 | | Mar 2026 | Slow cooker brands | 90.5K | 4% | 5 | | Apr 2026 | Slow cooker brands | 90.5K | 4.1% | 5 | | May 2026 | Slow cooker brands | 90.5K | 4.2% | 5 | | Jun 2026 | Slow cooker brands | 74K | 3.5% | 5 | | Jul 2026 | Slow cooker brands | 74K | 3.1% | 5 | | Aug 2026 | Slow cooker brands | 90.5K | 3.6% | 5 | | Sep 2026 | Slow cooker brands | — | — | — | | Oct 2025 | Stand mixer brands | 90.5K | 3.2% | 5 | | Nov 2025 | Stand mixer brands | 90.5K | 2.3% | 5 | | Dec 2025 | Stand mixer brands | 90.5K | 2.3% | 5 | | Jan 2026 | Stand mixer brands | 90.5K | 3.1% | 5 | | Feb 2026 | Stand mixer brands | 74K | 3.2% | 5 | | Mar 2026 | Stand mixer brands | 90.5K | 3.7% | 5 | | Apr 2026 | Stand mixer brands | 90.5K | 3.8% | 5 | | May 2026 | Stand mixer brands | 90.5K | 4.1% | 5 | | Jun 2026 | Stand mixer brands | 74K | 3.5% | 5 | | Jul 2026 | Stand mixer brands | 74K | 3.3% | 5 | | Aug 2026 | Stand mixer brands | 90.5K | 4% | 5 | | Sep 2026 | Stand mixer brands | — | — | — | | Oct 2025 | Food processor brands | 90.5K | 3.8% | 4 | | Nov 2025 | Food processor brands | 90.5K | 2.5% | 5 | | Dec 2025 | Food processor brands | 90.5K | 2.5% | 5 | | Jan 2026 | Food processor brands | 90.5K | 3.4% | 4 | | Feb 2026 | Food processor brands | 74K | 3.6% | 4 | | Mar 2026 | Food processor brands | 90.5K | 4.3% | 4 | | Apr 2026 | Food processor brands | 90.5K | 4.4% | 4 | | May 2026 | Food processor brands | 90.5K | 4.7% | 4 | | Jun 2026 | Food processor brands | 74K | 3.9% | 4 | | Jul 2026 | Food processor brands | 74K | 3.7% | 4 | | Aug 2026 | Food processor brands | 90.5K | 4.5% | 4 | | Sep 2026 | Food processor brands | — | — | — | | Oct 2025 | Irons | 90.5K | 4.1% | 6 | | Nov 2025 | Irons | 90.5K | 3.4% | 6 | | Dec 2025 | Irons | 90.5K | 3.5% | 6 | | Jan 2026 | Irons | 90.5K | 4% | 6 | | Feb 2026 | Irons | 74K | 3.9% | 6 | | Mar 2026 | Irons | 90.5K | 4.7% | 6 | | Apr 2026 | Irons | 90.5K | 5% | 5 | | May 2026 | Irons | 90.5K | 4.8% | 5 | | Jun 2026 | Irons | 74K | 4% | 6 | | Jul 2026 | Irons | 74K | 3.9% | 6 | | Aug 2026 | Irons | 90.5K | 4.5% | 5 | | Sep 2026 | Irons | — | — | — | | Oct 2025 | Bread maker brands | 90.5K | 6.5% | 5 | | Nov 2025 | Bread maker brands | 90.5K | 4.5% | 5 | | Dec 2025 | Bread maker brands | 90.5K | 4.5% | 5 | | Jan 2026 | Bread maker brands | 90.5K | 5.4% | 5 | | Feb 2026 | Bread maker brands | 74K | 6.2% | 5 | | Mar 2026 | Bread maker brands | 90.5K | 7.2% | 5 | | Apr 2026 | Bread maker brands | 90.5K | 7.5% | 4 | | May 2026 | Bread maker brands | 90.5K | 7.3% | 4 | | Jun 2026 | Bread maker brands | 74K | 6.2% | 5 | | Jul 2026 | Bread maker brands | 74K | 5.7% | 5 | | Aug 2026 | Bread maker brands | 90.5K | 6.7% | 4 | | Sep 2026 | Bread maker brands | — | — | — | | Oct 2025 | Heated blanket brands | 90.5K | 10% | 4 | | Nov 2025 | Heated blanket brands | 90.5K | 5.6% | 4 | | Dec 2025 | Heated blanket brands | 90.5K | 4.3% | 4 | | Jan 2026 | Heated blanket brands | 90.5K | 10.5% | 4 | | Feb 2026 | Heated blanket brands | 74K | 10% | 4 | | Mar 2026 | Heated blanket brands | 90.5K | 10.8% | 3 | | Apr 2026 | Heated blanket brands | 90.5K | 11% | 2 | | May 2026 | Heated blanket brands | 90.5K | 10.8% | 3 | | Jun 2026 | Heated blanket brands | 74K | 9.4% | 3 | | Jul 2026 | Heated blanket brands | 74K | 9.2% | 4 | | Aug 2026 | Heated blanket brands | 90.5K | 11.1% | 2 | | Sep 2026 | Heated blanket brands | — | — | — | | Oct 2025 | Vacuum sealer brands | 90.5K | 13.7% | 3 | | Nov 2025 | Vacuum sealer brands | 90.5K | 11.4% | 3 | | Dec 2025 | Vacuum sealer brands | 90.5K | 12.2% | 3 | | Jan 2026 | Vacuum sealer brands | 90.5K | 13.6% | 3 | | Feb 2026 | Vacuum sealer brands | 74K | 12.6% | 3 | | Mar 2026 | Vacuum sealer brands | 90.5K | 16.1% | 3 | | Apr 2026 | Vacuum sealer brands | 90.5K | 14.9% | 3 | | May 2026 | Vacuum sealer brands | 90.5K | 14.9% | 3 | | Jun 2026 | Vacuum sealer brands | 74K | 12.3% | 3 | | Jul 2026 | Vacuum sealer brands | 74K | 12.3% | 3 | | Aug 2026 | Vacuum sealer brands | 90.5K | 13.2% | 3 | | Sep 2026 | Vacuum sealer brands | — | — | — | ## How is Sunbeam measured? Brandwave collects information about searches that people make online using Sunbeam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sunbeam” ## Which slow cooker brands compete with Sunbeam? - [Philips](/demand/global-en/brands/philips): Head-to-head: /demand/global-en/compare/philips-vs-sunbeam - [Breville](/demand/global-en/brands/breville): Head-to-head: /demand/global-en/compare/breville-vs-sunbeam - [Crockpot](/demand/global-en/brands/crockpot): Head-to-head: /demand/global-en/compare/crockpot-vs-sunbeam - [Russell Hobbs](/demand/global-en/brands/russell-hobbs): Head-to-head: /demand/global-en/compare/russell-hobbs-vs-sunbeam ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sunbeam: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sunbeam This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sunbeam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.