--- title: "Sun Bum: search popularity and Share of Search worldwide" description: "A personal-care brand offering sunscreen, hair care, and related products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sun-bum" publisher: "Brandwave" --- # Sun Bum: search popularity and Share of Search worldwide A personal-care brand offering sunscreen, hair care, and related products. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sun Bum - **Owned by**: SC Johnson - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among sunscreen brands**: 22.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sunscreen brands | 2 | 22.8% | 94.9K | - [Sunscreen brands](/demand/global-en/categories/sunscreen-brands) ## How has branded search demand for Sun Bum changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Sun Bum worldwide rose from 63.6K to 94.9K. - Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide increased from 20.9% to 22.8%. - Across the 11 months ending August 2026, Sun Bum’s estimated Share of Search among sunscreen brands worldwide peaked at 28.4% in June 2026 and was lowest at 20.9% in October 2025. - Across the 11 months ending August 2026, Sun Bum rose from 3rd to 2nd among sunscreen brands worldwide. ## How did search popularity change for sunscreen brands worldwide in August 2026? - In August 2026, Ultra Violette gained estimated Share of Search among sunscreen brands worldwide, from 10.8% to 15.4%. - In August 2026, Bondi Sands gained estimated Share of Search among sunscreen brands worldwide, from 7.2% to 7.9%. - In August 2026, Naked Sundays gained estimated Share of Search among sunscreen brands worldwide, from 3.4% to 4.1%. - In August 2026, Sun Bum lost estimated Share of Search among sunscreen brands worldwide, from 27.8% to 22.8%. - In August 2026, COOLA lost estimated Share of Search among sunscreen brands worldwide, from 3.2% to 2.5%. - Vacation’s estimated Share of Search among sunscreen brands worldwide has lost ground for 3 months in a row, from 9.2% to 8.6% in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sunscreen brands | 63.6K | 20.9% | 3 | | Nov 2025 | Sunscreen brands | 68.5K | 21.1% | 2 | | Dec 2025 | Sunscreen brands | 77.6K | 24.8% | 2 | | Jan 2026 | Sunscreen brands | 88.6K | 25.6% | 2 | | Feb 2026 | Sunscreen brands | 77.5K | 24.3% | 2 | | Mar 2026 | Sunscreen brands | 136K | 26% | 2 | | Apr 2026 | Sunscreen brands | 136K | 22.4% | 2 | | May 2026 | Sunscreen brands | 172K | 23.3% | 2 | | Jun 2026 | Sunscreen brands | 202K | 28.4% | 2 | | Jul 2026 | Sunscreen brands | 166K | 27.8% | 2 | | Aug 2026 | Sunscreen brands | 94.9K | 22.8% | 2 | | Sep 2026 | Sunscreen brands | — | — | — | ## How is Sun Bum measured? Brandwave collects information about searches that people make online using Sun Bum’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sun bum” - “sun bum hair” - “sun bum spf” - “sun bum sunscreen” - “sunbum” ## Which sunscreen brands compete with Sun Bum? - [Supergoop!](/demand/global-en/brands/supergoop): Head-to-head: /demand/global-en/compare/sun-bum-vs-supergoop - [Ultra Violette](/demand/global-en/brands/ultra-violette): Head-to-head: /demand/global-en/compare/sun-bum-vs-ultra-violette - [Vacation](/demand/global-en/brands/vacation): Head-to-head: /demand/global-en/compare/sun-bum-vs-vacation - [Bondi Sands](/demand/global-en/brands/bondi-sands): Head-to-head: /demand/global-en/compare/bondi-sands-vs-sun-bum - [Naked Sundays](/demand/global-en/brands/naked-sundays): Head-to-head: /demand/global-en/compare/naked-sundays-vs-sun-bum - [COOLA](/demand/global-en/brands/coola) ## Who owns Sun Bum? Sun Bum is owned by SC Johnson. Brandwave does not track any other brands owned by SC Johnson. ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Frequently asked questions ### Who owns Sun Bum? Sun Bum is owned by SC Johnson. Brandwave does not track any other brands owned by SC Johnson. ## Cite this page Brandwave. "Sun Bum: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sun-bum This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sun-bum. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.