---
title: "Sumsub: search popularity and Share of Search worldwide"
description: "Sumsub provides AML compliance or identity verification in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sumsub"
publisher: "Brandwave"
---

# Sumsub: search popularity and Share of Search worldwide

Sumsub provides AML compliance or identity verification in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sumsub
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among identity verification platforms**: 50.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Identity verification platforms | 1 | 50.1% | 49.5K |

- [Identity verification platforms](/demand/global-en/categories/identity-verification-platforms)

## How has branded search demand for Sumsub changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sumsub worldwide fell from 60.5K to 49.5K.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide increased from 48.2% to 50.1%.
- Across the 11 months ending August 2026, Sumsub’s estimated Share of Search among identity verification platforms worldwide peaked at 50.1% in August 2026 and was lowest at 41.7% in March 2026.

## How did search popularity change for identity verification platforms worldwide in August 2026?

- In August 2026, Sumsub gained estimated Share of Search among identity verification platforms worldwide, from 49% to 50.1%.
- In August 2026, Jumio lost estimated Share of Search among identity verification platforms worldwide, from 12% to 10%.
- Veriff’s estimated Share of Search among identity verification platforms worldwide has gained ground for 3 months in a row, from 17.1% to 18.3% in August 2026.
- Estimated monthly branded searches for Onfido worldwide fell 33.3% over 11 measured months, from 22.2K to 14.8K in August 2026.
- Estimated monthly branded searches for Persona worldwide fell 33.3% over 11 measured months, from 9.9K to 6.6K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Identity verification platforms | 60.5K | 48.2% | 1 |
| Nov 2025 | Identity verification platforms | 49.5K | 43.2% | 1 |
| Dec 2025 | Identity verification platforms | 40.5K | 41.8% | 1 |
| Jan 2026 | Identity verification platforms | 49.5K | 43.2% | 1 |
| Feb 2026 | Identity verification platforms | 49.5K | 44.3% | 1 |
| Mar 2026 | Identity verification platforms | 49.5K | 41.7% | 1 |
| Apr 2026 | Identity verification platforms | 49.5K | 45.6% | 1 |
| May 2026 | Identity verification platforms | 49.5K | 46.7% | 1 |
| Jun 2026 | Identity verification platforms | 49.5K | 48.2% | 1 |
| Jul 2026 | Identity verification platforms | 49.5K | 49% | 1 |
| Aug 2026 | Identity verification platforms | 49.5K | 50.1% | 1 |
| Sep 2026 | Identity verification platforms | — | — | — |

## How is Sumsub measured?

Brandwave collects information about searches that people make online using Sumsub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sumsub”

## Which identity verification platforms compete with Sumsub?

- [Veriff](/demand/global-en/brands/veriff): Head-to-head: /demand/global-en/compare/sumsub-vs-veriff
- [Onfido](/demand/global-en/brands/onfido): Head-to-head: /demand/global-en/compare/onfido-vs-sumsub
- [Jumio](/demand/global-en/brands/jumio): Head-to-head: /demand/global-en/compare/jumio-vs-sumsub
- [Persona](/demand/global-en/brands/persona): Head-to-head: /demand/global-en/compare/persona-vs-sumsub

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sumsub: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sumsub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sumsub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.