--- title: "Summer Fridays: search popularity worldwide" description: "Summer Fridays makes skincare and lip balms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/summer-fridays" publisher: "Brandwave" --- # Summer Fridays: search popularity worldwide Summer Fridays makes skincare and lip balms. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Summer Fridays - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among lip care brands**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Lip care brands | 4 | 9.2% | 135K | - [Lip care brands](/demand/global-en/categories/lip-care-brands) ## Top lip care brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Summer Fridays was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Summer Fridays is the fourth most recommended of the nine. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Aquaphor | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | La Roche-Posay | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | CeraVe | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Summer Fridays | 4th | 2 of 3 | 0 of 2 | 2 of 5 | | Burt's Bees | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | ChapStick | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Blistex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Carmex | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Lanolips | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about lip care brands - Asked ChatGPT "Which lip care brand should I buy?": 1. Aquaphor, 2. La Roche-Posay, 3. CeraVe, 4. Summer Fridays - Asked ChatGPT "What are the best lip care brands?": 1. La Roche-Posay, 2. Aquaphor, 3. Summer Fridays, 4. CeraVe - Asked ChatGPT "What's the best lip care brand for dry lips?": 1. Aquaphor, 2. CeraVe - Searched Google, AI Overview "hydrating lip treatment": named none of the brands we track - Searched Google, AI Overview "moisturising lip balm": 1. Aquaphor, 2. La Roche-Posay Not named in any answer: Burt's Bees, ChapStick, Blistex, Carmex and Lanolips. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Summer Fridays changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Summer Fridays worldwide fell from 246K to 135K. - Across the 12 months ending September 2026, Summer Fridays’ share of searches among lip care brands worldwide decreased from 14.4% to 9.2%. - Across the 12 months ending September 2026, Summer Fridays’ share of searches among lip care brands worldwide peaked at 16.5% in November 2025 and was lowest at 7.9% in June 2026. - Across the 12 months ending September 2026, Summer Fridays fell from 2nd to 4th among lip care brands worldwide. ## How did search popularity change for lip care brands worldwide in September 2026? - In September 2026, Burt's Bees overtook ChapStick and Summer Fridays to rank 2nd among lip care brands worldwide, with 9.3% of the searches. - In September 2026, Lanolips gained share of searches among lip care brands worldwide, from 2.8% to 3.4%. - In September 2026, Aquaphor lost share of searches among lip care brands worldwide, from 57.1% to 55.8%. - ChapStick’s share of searches among lip care brands worldwide has lost ground for 3 months in a row, from 9.7% to 9.2% in September 2026. - Estimated monthly branded searches for CeraVe worldwide rose 22.7% over 12 measured months, from 4.4K to 5.4K in September 2026. - Estimated monthly branded searches for La Roche-Posay worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Lip care brands | 246K | 14.4% | 2 | | Nov 2025 | Lip care brands | 368K | 16.5% | 2 | | Dec 2025 | Lip care brands | 368K | 16.5% | 2 | | Jan 2026 | Lip care brands | 201K | 10% | 3 | | Feb 2026 | Lip care brands | 165K | 10.1% | 3 | | Mar 2026 | Lip care brands | 165K | 10.3% | 3 | | Apr 2026 | Lip care brands | 135K | 8.9% | 4 | | May 2026 | Lip care brands | 135K | 9% | 4 | | Jun 2026 | Lip care brands | 110K | 7.9% | 3 | | Jul 2026 | Lip care brands | 135K | 9.4% | 3 | | Aug 2026 | Lip care brands | 135K | 9.4% | 3 | | Sep 2026 | Lip care brands | 135K | 9.2% | 4 | ## How are Summer Fridays’ branded searches counted? Brandwave collects information about searches that people make online using Summer Fridays’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “summer fridays lip balm” ## Which lip care brands compete with Summer Fridays? - [Aquaphor](/demand/global-en/brands/aquaphor): Head-to-head: /demand/global-en/compare/aquaphor-vs-summer-fridays - [Burt's Bees](/demand/global-en/brands/burts-bees): Head-to-head: /demand/global-en/compare/burts-bees-vs-summer-fridays - [ChapStick](/demand/global-en/brands/chapstick): Head-to-head: /demand/global-en/compare/chapstick-vs-summer-fridays - [Blistex](/demand/global-en/brands/blistex): Head-to-head: /demand/global-en/compare/blistex-vs-summer-fridays - [Carmex](/demand/global-en/brands/carmex): Head-to-head: /demand/global-en/compare/carmex-vs-summer-fridays - [Lanolips](/demand/global-en/brands/lanolips) - [La Roche-Posay](/demand/global-en/brands/la-roche-posay) - [CeraVe](/demand/global-en/brands/cerave) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Summer Fridays: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/summer-fridays This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/summer-fridays. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.