---
title: "Sumitomo: search popularity worldwide"
description: "Sumitomo builds excavators and construction machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sumitomo"
publisher: "Brandwave"
---

# Sumitomo: search popularity worldwide

Sumitomo builds excavators and construction machinery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sumitomo
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among excavator brands**: 38.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Excavator brands | 1 | 38.8% | 135K |

- [Excavator brands](/demand/global-en/categories/excavator-brands)

## How has branded search demand for Sumitomo changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sumitomo worldwide held steady at 135K.
- Across the 12 months ending September 2026, Sumitomo’s estimated Share of Search among excavator brands worldwide peaked at 41.8% in May 2026 and was lowest at 33.9% in January 2026.

## How did search popularity change for excavator brands worldwide in September 2026?

- In September 2026, Sumitomo gained estimated Share of Search among excavator brands worldwide, from 37.3% to 38.8%.
- In September 2026, Sany gained estimated Share of Search among excavator brands worldwide, from 30.4% to 31.6%.
- In September 2026, Kobelco gained estimated Share of Search among excavator brands worldwide, from 13.7% to 14.2%.
- In September 2026, Caterpillar lost estimated Share of Search among excavator brands worldwide, from 11.2% to 7.8%.
- Estimated monthly branded searches for Hitachi worldwide fell 23.1% over 12 measured months, from 1.3K to 1K in September 2026.
- Estimated monthly branded searches for Bobcat worldwide fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Excavator brands | 135K | 39% | 1 |
| Nov 2025 | Excavator brands | 135K | 40% | 1 |
| Dec 2025 | Excavator brands | 110K | 34.8% | 1 |
| Jan 2026 | Excavator brands | 110K | 33.9% | 1 |
| Feb 2026 | Excavator brands | 110K | 34.5% | 1 |
| Mar 2026 | Excavator brands | 135K | 36.6% | 1 |
| Apr 2026 | Excavator brands | 135K | 38.9% | 1 |
| May 2026 | Excavator brands | 165K | 41.8% | 1 |
| Jun 2026 | Excavator brands | 135K | 38.1% | 1 |
| Jul 2026 | Excavator brands | 135K | 38.2% | 1 |
| Aug 2026 | Excavator brands | 135K | 37.3% | 1 |
| Sep 2026 | Excavator brands | 135K | 38.8% | 1 |

## How is Sumitomo measured?

Brandwave collects information about searches that people make online using Sumitomo’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sumitomo”

## Which excavator brands compete with Sumitomo?

- [Sany](/demand/global-en/brands/sany): Head-to-head: /demand/global-en/compare/sany-vs-sumitomo
- [Kobelco](/demand/global-en/brands/kobelco): Head-to-head: /demand/global-en/compare/kobelco-vs-sumitomo
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-sumitomo
- [Bobcat](/demand/global-en/brands/bobcat): Head-to-head: /demand/global-en/compare/bobcat-vs-sumitomo
- [Takeuchi](/demand/global-en/brands/takeuchi): Head-to-head: /demand/global-en/compare/sumitomo-vs-takeuchi
- [Yanmar](/demand/global-en/brands/yanmar)
- [JCB](/demand/global-en/brands/jcb)
- [Hitachi](/demand/global-en/brands/hitachi)
- [Komatsu](/demand/global-en/brands/komatsu)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sumitomo: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sumitomo

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sumitomo. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.