---
title: "Sugarflair: search popularity worldwide"
description: "Sugarflair is cake decorating brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sugarflair"
publisher: "Brandwave"
---

# Sugarflair: search popularity worldwide

Sugarflair is cake decorating brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sugarflair
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among cake decorating**: 3.3%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Cake decorating | 5 | 3.3% | 720 |

- [Cake decorating](/demand/global-en/categories/cake-decorating)

## How has branded search demand for Sugarflair changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sugarflair worldwide fell from 1K to 720.
- Across the 11 months ending August 2026, Sugarflair’s estimated Share of Search among cake decorating worldwide peaked at 5.3% in December 2025 and was lowest at 2.3% in February 2026.

## How did search popularity change for cake decorating worldwide in August 2026?

- In August 2026, FunCakes gained estimated Share of Search among cake decorating worldwide, from 64% to 67.5%.
- In August 2026, Wilton gained estimated Share of Search among cake decorating worldwide, from 6.9% to 8.7%.
- In August 2026, Ann Clark lost estimated Share of Search among cake decorating worldwide, from 20.8% to 16%.
- In August 2026, Sugarflair lost estimated Share of Search among cake decorating worldwide, from 3.8% to 3.3%.
- Estimated monthly branded searches for PME worldwide fell 37.5% over 11 measured months, from 1.6K to 1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Cake decorating | 1K | 3.6% | 5 |
| Nov 2025 | Cake decorating | 1K | 3.6% | 5 |
| Dec 2025 | Cake decorating | 1.6K | 5.3% | 5 |
| Jan 2026 | Cake decorating | 1K | 3.2% | 5 |
| Feb 2026 | Cake decorating | 1K | 2.3% | 5 |
| Mar 2026 | Cake decorating | 1K | 3.2% | 5 |
| Apr 2026 | Cake decorating | 880 | 3.4% | 5 |
| May 2026 | Cake decorating | 880 | 3.1% | 5 |
| Jun 2026 | Cake decorating | 880 | 4% | 5 |
| Jul 2026 | Cake decorating | 880 | 3.8% | 5 |
| Aug 2026 | Cake decorating | 720 | 3.3% | 5 |
| Sep 2026 | Cake decorating | — | — | — |

## How is Sugarflair measured?

Brandwave collects information about searches that people make online using Sugarflair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sugar flair”

## Which cake decorating compete with Sugarflair?

- [FunCakes](/demand/global-en/brands/funcakes): Head-to-head: /demand/global-en/compare/funcakes-vs-sugarflair
- [Ann Clark](/demand/global-en/brands/ann-clark): Head-to-head: /demand/global-en/compare/ann-clark-vs-sugarflair
- [Wilton](/demand/global-en/brands/wilton): Head-to-head: /demand/global-en/compare/sugarflair-vs-wilton
- [PME](/demand/global-en/brands/pme): Head-to-head: /demand/global-en/compare/pme-vs-sugarflair
- [Culpitt](/demand/global-en/brands/culpitt): Head-to-head: /demand/global-en/compare/culpitt-vs-sugarflair

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sugarflair: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sugarflair

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sugarflair. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.