---
title: "Sudafed: search popularity worldwide"
description: "Sudafed makes nasal decongestants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sudafed"
publisher: "Brandwave"
---

# Sudafed: search popularity worldwide

Sudafed makes nasal decongestants. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sudafed
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among nasal spray brands**: 17.4%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Nasal spray brands | 3 | 17.4% | 450K |
| Cold and flu brands | 3 | 17.7% | 450K |

- [Nasal spray brands](/demand/global-en/categories/nasal-spray-brands)
- [Cold and flu brands](/demand/global-en/categories/cold-and-flu-brands)

## How has branded search demand for Sudafed changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Sudafed worldwide held steady at 450K.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among nasal spray brands worldwide increased from 15.6% to 17.4%.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among nasal spray brands worldwide peaked at 21.2% in February 2026 and was lowest at 14.2% in July 2026.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among cold and flu brands worldwide increased from 15.9% to 17.7%.
- Across the 12 months ending September 2026, Sudafed’s estimated Share of Search among cold and flu brands worldwide peaked at 22.9% in March 2026 and was lowest at 15.7% in June 2026.

## How did search popularity change for nasal spray brands worldwide in September 2026?

- In September 2026, Vicks gained estimated Share of Search among nasal spray brands worldwide, from 41.2% to 44.1%.
- In September 2026, Sudafed gained estimated Share of Search among nasal spray brands worldwide, from 16.3% to 17.4%.
- In September 2026, Betadine lost estimated Share of Search among nasal spray brands worldwide, from 29.7% to 26%.
- Estimated monthly branded searches for Otrivin worldwide fell 18.2% over 12 measured months, from 165K to 135K in September 2026.
- Estimated monthly branded searches for Rhinocort worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

## How did search popularity change for cold and flu brands worldwide in September 2026?

- In September 2026, Coldrex gained estimated Share of Search among cold and flu brands worldwide, from 1.1% to 2.4%.
- In September 2026, Vicks lost estimated Share of Search among cold and flu brands worldwide, from 45.4% to 44.8%.
- Estimated monthly branded searches for Difflam worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Nasal spray brands | 450K | 15.6% | 3 |
| Nov 2025 | Nasal spray brands | 450K | 17% | 3 |
| Dec 2025 | Nasal spray brands | 550K | 18.4% | 3 |
| Jan 2026 | Nasal spray brands | 550K | 18.3% | 3 |
| Feb 2026 | Nasal spray brands | 550K | 21.2% | 3 |
| Mar 2026 | Nasal spray brands | 550K | 20.8% | 3 |
| Apr 2026 | Nasal spray brands | 450K | 19.5% | 3 |
| May 2026 | Nasal spray brands | 368K | 16.8% | 3 |
| Jun 2026 | Nasal spray brands | 301K | 14.3% | 3 |
| Jul 2026 | Nasal spray brands | 301K | 14.2% | 3 |
| Aug 2026 | Nasal spray brands | 368K | 16.3% | 3 |
| Sep 2026 | Nasal spray brands | 450K | 17.4% | 3 |
| Oct 2025 | Cold and flu brands | 450K | 15.9% | 3 |
| Nov 2025 | Cold and flu brands | 450K | 17.5% | 3 |
| Dec 2025 | Cold and flu brands | 550K | 18.7% | 3 |
| Jan 2026 | Cold and flu brands | 550K | 18.9% | 3 |
| Feb 2026 | Cold and flu brands | 550K | 22% | 3 |
| Mar 2026 | Cold and flu brands | 550K | 22.9% | 3 |
| Apr 2026 | Cold and flu brands | 450K | 21.6% | 3 |
| May 2026 | Cold and flu brands | 368K | 18.7% | 3 |
| Jun 2026 | Cold and flu brands | 301K | 15.7% | 3 |
| Jul 2026 | Cold and flu brands | 301K | 15.7% | 3 |
| Aug 2026 | Cold and flu brands | 368K | 17.9% | 3 |
| Sep 2026 | Cold and flu brands | 450K | 17.7% | 3 |

## How is Sudafed measured?

Brandwave collects information about searches that people make online using Sudafed’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sudafed”

## Which nasal spray brands compete with Sudafed?

- [Vicks](/demand/global-en/brands/vicks): Head-to-head: /demand/global-en/compare/sudafed-vs-vicks
- [Betadine](/demand/global-en/brands/betadine): Head-to-head: /demand/global-en/compare/betadine-vs-sudafed
- [Otrivin](/demand/global-en/brands/otrivin): Head-to-head: /demand/global-en/compare/otrivin-vs-sudafed
- [Flo](/demand/global-en/brands/flo): Head-to-head: /demand/global-en/compare/flo-vs-sudafed
- [Arm and Hammer](/demand/global-en/brands/arm-and-hammer): Head-to-head: /demand/global-en/compare/arm-and-hammer-vs-sudafed
- [Fess](/demand/global-en/brands/fess)
- [Rhinocort](/demand/global-en/brands/rhinocort)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sudafed: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sudafed

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sudafed. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.
