---
title: "Subway: search popularity worldwide"
description: "Subway is a fast food chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/subway"
publisher: "Brandwave"
---

# Subway: search popularity worldwide

Subway is a fast food chain. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Subway
- **Market**: Global
- **Measured month**: Sep 2026
- **Share of Search among fast food chains**: 9.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Fast food chains | 4 | 9.6% | 20.4M |

- [Fast food chains](/demand/global-en/categories/fast-food-chains)

## How has branded search demand for Subway changed worldwide over the last 12 months?

- Across the 12 months ending September 2026, estimated monthly branded searches for Subway worldwide held steady at 20.4M.
- Across the 12 months ending September 2026, Subway’s estimated Share of Search among fast food chains worldwide peaked at 9.6% in September 2026 and was lowest at 6.9% in December 2025.

## How did search popularity change for fast food chains worldwide in September 2026?

- In September 2026, Burger King gained estimated Share of Search among fast food chains worldwide, from 12.5% to 14.3%.
- In September 2026, Subway gained estimated Share of Search among fast food chains worldwide, from 8.4% to 9.6%.
- In September 2026, Taco Bell gained estimated Share of Search among fast food chains worldwide, from 6.8% to 7.8%.
- In September 2026, McDonald's lost estimated Share of Search among fast food chains worldwide, from 50.9% to 47.5%.
- In September 2026, KFC lost estimated Share of Search among fast food chains worldwide, from 12.5% to 11.7%.
- Estimated monthly branded searches for Wendy's worldwide fell 18.4% over 12 measured months, from 13.6M to 11.1M in September 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Fast food chains | 20.4M | 9.4% | 4 |
| Nov 2025 | Fast food chains | 16.6M | 8.1% | 4 |
| Dec 2025 | Fast food chains | 16.6M | 6.9% | 4 |
| Jan 2026 | Fast food chains | 16.6M | 7.9% | 4 |
| Feb 2026 | Fast food chains | 16.6M | 9.2% | 4 |
| Mar 2026 | Fast food chains | 20.4M | 9.5% | 4 |
| Apr 2026 | Fast food chains | 20.4M | 9.5% | 4 |
| May 2026 | Fast food chains | 20.4M | 9.6% | 4 |
| Jun 2026 | Fast food chains | 20.4M | 9.6% | 4 |
| Jul 2026 | Fast food chains | 20.4M | 8.6% | 4 |
| Aug 2026 | Fast food chains | 20.4M | 8.4% | 4 |
| Sep 2026 | Fast food chains | 20.4M | 9.6% | 4 |

## How is Subway measured?

Brandwave collects information about searches that people make online using Subway’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “subway”

## Which fast food chains compete with Subway?

- [McDonald's](/demand/global-en/brands/mcdonalds): Head-to-head: /demand/global-en/compare/mcdonalds-vs-subway
- [Burger King](/demand/global-en/brands/burger-king): Head-to-head: /demand/global-en/compare/burger-king-vs-subway
- [KFC](/demand/global-en/brands/kfc): Head-to-head: /demand/global-en/compare/kfc-vs-subway
- [Taco Bell](/demand/global-en/brands/taco-bell): Head-to-head: /demand/global-en/compare/subway-vs-taco-bell
- [Wendy's](/demand/global-en/brands/wendys): Head-to-head: /demand/global-en/compare/subway-vs-wendys
- [Popeyes](/demand/global-en/brands/popeyes)
- [Carl's Jr.](/demand/global-en/brands/carls-jr)
- [Nando's](/demand/global-en/brands/nandos)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Subway: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/subway

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/subway. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.