---
title: "Subaru: search popularity and Share of Search worldwide"
description: "SUBARU is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/subaru"
publisher: "Brandwave"
---

# Subaru: search popularity and Share of Search worldwide

SUBARU is an automotive marque sought by New Zealand drivers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Subaru
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among SUV brands**: 5.2%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| SUV brands | 9 | 5.2% | 2.7M |

- [SUV brands](/demand/global-en/categories/suv-brands)

## How has branded search demand for Subaru changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Subaru worldwide fell from 3.4M to 2.7M.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide decreased from 6% to 5.2%.
- Across the 11 months ending August 2026, Subaru’s estimated Share of Search among SUV brands worldwide peaked at 6.3% in December 2025 and was lowest at 5.2% in February 2026.

## How did search popularity change for SUV brands worldwide in August 2026?

- In August 2026, Kia overtook Ford to rank 5th among SUV brands worldwide, at 9.5%.
- Subaru’s estimated Share of Search among SUV brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.2% in August 2026.
- Estimated monthly branded searches for Ford worldwide fell 18.2% over 11 measured months, from 5M to 4.1M in August 2026.
- Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 11 measured months, from 7.5M to 6.1M in August 2026.
- Estimated monthly branded searches for Nissan worldwide fell 18.1% over 11 measured months, from 4.1M to 3.4M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | SUV brands | 3.4M | 6% | 9 |
| Nov 2025 | SUV brands | 3.4M | 6.2% | 9 |
| Dec 2025 | SUV brands | 3.4M | 6.3% | 9 |
| Jan 2026 | SUV brands | 3.4M | 5.7% | 9 |
| Feb 2026 | SUV brands | 2.7M | 5.2% | 9 |
| Mar 2026 | SUV brands | 3.4M | 6% | 9 |
| Apr 2026 | SUV brands | 2.7M | 5.2% | 9 |
| May 2026 | SUV brands | 3.4M | 6.3% | 9 |
| Jun 2026 | SUV brands | 2.7M | 5.5% | 9 |
| Jul 2026 | SUV brands | 2.7M | 5.3% | 9 |
| Aug 2026 | SUV brands | 2.7M | 5.2% | 9 |
| Sep 2026 | SUV brands | — | — | — |

## How is Subaru measured?

Brandwave collects information about searches that people make online using Subaru’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “subaru”

## Which SUV brands compete with Subaru?

- [Toyota](/demand/global-en/brands/toyota)
- [Volkswagen](/demand/global-en/brands/volkswagen)
- [Honda](/demand/global-en/brands/honda)
- [Hyundai](/demand/global-en/brands/hyundai): Head-to-head: /demand/global-en/compare/hyundai-vs-subaru
- [Kia](/demand/global-en/brands/kia): Head-to-head: /demand/global-en/compare/kia-vs-subaru
- [Ford](/demand/global-en/brands/ford): Head-to-head: /demand/global-en/compare/ford-vs-subaru
- [Mazda](/demand/global-en/brands/mazda): Head-to-head: /demand/global-en/compare/mazda-vs-subaru
- [Nissan](/demand/global-en/brands/nissan): Head-to-head: /demand/global-en/compare/nissan-vs-subaru

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Subaru: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/subaru

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/subaru. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.