--- title: "Sub-Zero: search popularity worldwide" description: "An American maker of built-in refrigerators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/sub-zero" publisher: "Brandwave" --- # Sub-Zero: search popularity worldwide An American maker of built-in refrigerators. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Sub-Zero - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among under counter freezer brands**: 1.9% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Under counter freezer brands | 5 | 1.9% | 33.1K | | Counter depth refrigerator brands | 4 | 2.2% | 33.1K | - [Under counter freezer brands](/demand/global-en/categories/under-counter-freezer-brands) - [Counter depth refrigerator brands](/demand/global-en/categories/counter-depth-refrigerator-brands) ## Top under counter freezer brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Sub-Zero was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Sub-Zero is the third most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Summit Appliance | 1st | 3 of 3 | 1 of 2 | 4 of 5 | | Liebherr | 2nd | 2 of 3 | 0 of 2 | 2 of 5 | | Sub-Zero | 3rd | 2 of 3 | 0 of 2 | 2 of 5 | | Bosch | 4th | 1 of 3 | 0 of 2 | 1 of 5 | | Hisense | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Beko | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hoover | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about under counter freezer brands - Asked ChatGPT "Which under counter freezer brand should I buy?": 1. Liebherr, 2. Summit Appliance, 3. Sub-Zero - Asked ChatGPT "What are the best under counter freezer brands?": 1. Sub-Zero, 2. Liebherr, 3. Summit Appliance - Asked ChatGPT "What's the best under counter freezer brand for small kitchens?": 1. Summit Appliance, 2. Bosch - Searched Google, AI Overview "under counter freezer": 1. Summit Appliance - Searched Google, AI Overview "small freezer": named none of the brands we track Not named in any answer: Hisense, Beko and Hoover. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Sub-Zero changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Sub-Zero worldwide fell from 40.5K to 33.1K. - Across the 12 months ending September 2026, Sub-Zero’s share of searches among under counter freezer brands worldwide held steady, from 2% to 1.9%. - Across the 12 months ending September 2026, Sub-Zero’s share of searches among counter depth refrigerator brands worldwide peaked at 3.3% in May 2026 and was lowest at 1.6% in December 2025. ## How did search popularity change for under counter freezer brands worldwide in September 2026? - Hoover’s share of searches among under counter freezer brands worldwide has gained ground for 3 months in a row, from 11.5% to 17.6% in September 2026. - Estimated monthly branded searches for Summit Appliance worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026. - Estimated monthly branded searches for Liebherr worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Sub-Zero worldwide fell 18.3% over 12 measured months, from 40.5K to 33.1K in September 2026. - Estimated monthly branded searches for Hisense worldwide fell 18.2% over 12 measured months, from 823K to 673K in September 2026. - Estimated monthly branded searches for Beko worldwide fell 18.2% over 12 measured months, from 550K to 450K in September 2026. ## How did search popularity change for counter depth refrigerator brands worldwide in September 2026? - In September 2026, KitchenAid gained share of searches among counter depth refrigerator brands worldwide, from 54.7% to 59%. - In September 2026, LG lost share of searches among counter depth refrigerator brands worldwide, from 29.2% to 25.8%. - In September 2026, Samsung lost share of searches among counter depth refrigerator brands worldwide, from 10.9% to 10.1%. - Sub-Zero’s share of searches among counter depth refrigerator brands worldwide has lost ground for 3 months in a row, from 2.7% to 2.2% in September 2026. - Estimated monthly branded searches for Bosch worldwide fell 18.2% over 12 measured months, from 11K to 9K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Under counter freezer brands | 40.5K | 2% | 5 | | Nov 2025 | Under counter freezer brands | 49.5K | 2.2% | 5 | | Dec 2025 | Under counter freezer brands | 40.5K | 2% | 5 | | Jan 2026 | Under counter freezer brands | 49.5K | 2.4% | 5 | | Feb 2026 | Under counter freezer brands | 49.5K | 2.9% | 5 | | Mar 2026 | Under counter freezer brands | 49.5K | 2.8% | 5 | | Apr 2026 | Under counter freezer brands | 49.5K | 2.8% | 5 | | May 2026 | Under counter freezer brands | 49.5K | 2.6% | 5 | | Jun 2026 | Under counter freezer brands | 40.5K | 1.9% | 5 | | Jul 2026 | Under counter freezer brands | 40.5K | 2.1% | 5 | | Aug 2026 | Under counter freezer brands | 40.5K | 2.4% | 5 | | Sep 2026 | Under counter freezer brands | 33.1K | 1.9% | 5 | | Oct 2025 | Counter depth refrigerator brands | 40.5K | 2% | 4 | | Nov 2025 | Counter depth refrigerator brands | 49.5K | 1.8% | 4 | | Dec 2025 | Counter depth refrigerator brands | 40.5K | 1.6% | 4 | | Jan 2026 | Counter depth refrigerator brands | 49.5K | 2.4% | 4 | | Feb 2026 | Counter depth refrigerator brands | 49.5K | 2.7% | 4 | | Mar 2026 | Counter depth refrigerator brands | 49.5K | 2.6% | 4 | | Apr 2026 | Counter depth refrigerator brands | 49.5K | 2.9% | 4 | | May 2026 | Counter depth refrigerator brands | 49.5K | 3.3% | 4 | | Jun 2026 | Counter depth refrigerator brands | 40.5K | 2.7% | 4 | | Jul 2026 | Counter depth refrigerator brands | 40.5K | 2.7% | 4 | | Aug 2026 | Counter depth refrigerator brands | 40.5K | 2.5% | 4 | | Sep 2026 | Counter depth refrigerator brands | 33.1K | 2.2% | 4 | ## How are Sub-Zero’s branded searches counted? Brandwave collects information about searches that people make online using Sub-Zero’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “sub zero refrigerator” ## Which under counter freezer brands compete with Sub-Zero? - [Hisense](/demand/global-en/brands/hisense) - [Beko](/demand/global-en/brands/beko): Head-to-head: /demand/global-en/compare/beko-vs-sub-zero - [Hoover](/demand/global-en/brands/hoover): Head-to-head: /demand/global-en/compare/hoover-vs-sub-zero - [Liebherr](/demand/global-en/brands/liebherr): Head-to-head: /demand/global-en/compare/liebherr-vs-sub-zero - [Summit Appliance](/demand/global-en/brands/summit-appliance): Head-to-head: /demand/global-en/compare/sub-zero-vs-summit-appliance - [Bosch](/demand/global-en/brands/bosch): Head-to-head: /demand/global-en/compare/bosch-vs-sub-zero ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Sub-Zero: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/sub-zero This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sub-zero. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.