---
title: "StubHub: search popularity and Share of Search worldwide"
description: "StubHub is a ticket marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/stubhub"
publisher: "Brandwave"
---

# StubHub: search popularity and Share of Search worldwide

StubHub is a ticket marketplace. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: StubHub
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ticketing platforms**: 14.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ticketing platforms | 2 | 14.1% | 2.7M |

- [Ticketing platforms](/demand/global-en/categories/ticketing-platforms)

## How has branded search demand for StubHub changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for StubHub worldwide held steady at 2.7M.
- Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide increased from 11.9% to 14.1%.
- Across the 11 months ending August 2026, StubHub’s estimated Share of Search among ticketing platforms worldwide peaked at 16.5% in July 2026 and was lowest at 7.4% in January 2026.

## How did search popularity change for ticketing platforms worldwide in August 2026?

- In August 2026, Ticketmaster gained estimated Share of Search among ticketing platforms worldwide, from 66.7% to 69.8%.
- In August 2026, StubHub lost estimated Share of Search among ticketing platforms worldwide, from 16.5% to 14.1%.
- In August 2026, Eventbrite lost estimated Share of Search among ticketing platforms worldwide, from 7.6% to 6.5%.
- SeatGeek’s estimated Share of Search among ticketing platforms worldwide has gained ground for 3 months in a row, from 5.7% to 9.4% in August 2026.
- Estimated monthly branded searches for Tixr worldwide rose 82.7% over 11 measured months, from 27.1K to 49.5K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ticketing platforms | 2.7M | 11.9% | 2 |
| Nov 2025 | Ticketing platforms | 2.2M | 10.4% | 2 |
| Dec 2025 | Ticketing platforms | 2.2M | 12.4% | 2 |
| Jan 2026 | Ticketing platforms | 2.2M | 7.4% | 2 |
| Feb 2026 | Ticketing platforms | 1.8M | 10.3% | 2 |
| Mar 2026 | Ticketing platforms | 2.2M | 12% | 2 |
| Apr 2026 | Ticketing platforms | 2.7M | 8.9% | 2 |
| May 2026 | Ticketing platforms | 2.7M | 10.5% | 2 |
| Jun 2026 | Ticketing platforms | 3.4M | 14.3% | 2 |
| Jul 2026 | Ticketing platforms | 2.7M | 16.5% | 2 |
| Aug 2026 | Ticketing platforms | 2.7M | 14.1% | 2 |
| Sep 2026 | Ticketing platforms | — | — | — |

## How is StubHub measured?

Brandwave collects information about searches that people make online using StubHub’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stubhub”

## Which ticketing platforms compete with StubHub?

- [Ticketmaster](/demand/global-en/brands/ticketmaster): Head-to-head: /demand/global-en/compare/stubhub-vs-ticketmaster
- [SeatGeek](/demand/global-en/brands/seatgeek): Head-to-head: /demand/global-en/compare/seatgeek-vs-stubhub
- [Eventbrite](/demand/global-en/brands/eventbrite): Head-to-head: /demand/global-en/compare/eventbrite-vs-stubhub
- [Tixr](/demand/global-en/brands/tixr): Head-to-head: /demand/global-en/compare/stubhub-vs-tixr

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "StubHub: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/stubhub

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stubhub. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.