--- title: "Strava: search popularity and Share of Search worldwide" description: "Strava is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/strava" publisher: "Brandwave" --- # Strava: search popularity and Share of Search worldwide Strava is a fitness app used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Strava - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among cycling apps**: 60% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Cycling apps | 1 | 60% | 2.2M | | Fitness apps | 1 | 84.8% | 2.2M | | Running apps | 1 | 88.7% | 2.2M | | Workout apps | 1 | 95.4% | 2.2M | - [Cycling apps](/demand/global-en/categories/cycling-apps) - [Fitness apps](/demand/global-en/categories/fitness-apps) - [Running apps](/demand/global-en/categories/running-apps) - [Workout apps](/demand/global-en/categories/workout-apps) ## How has branded search demand for Strava changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Strava worldwide held steady at 2.2M. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide decreased from 64.3% to 60%. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among cycling apps worldwide peaked at 64.4% in January 2026 and was lowest at 56.7% in July 2026. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide increased from 78.9% to 84.8%. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps worldwide peaked at 84.8% in June 2026 and was lowest at 75.3% in January 2026. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among running apps worldwide decreased from 89.9% to 88.7%. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among running apps worldwide peaked at 90.5% in June 2026 and was lowest at 88.4% in November 2025. - Across the 11 months ending August 2026, Strava’s estimated Share of Search among workout apps worldwide peaked at 95.4% in June 2026 and was lowest at 91.9% in January 2026. ## How did search popularity change for cycling apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among cycling apps worldwide, from 56.7% to 60%. - In August 2026, Zwift gained estimated Share of Search among cycling apps worldwide, from 9.6% to 10.4%. - In August 2026, Komoot lost estimated Share of Search among cycling apps worldwide, from 31% to 26.8%. - Estimated monthly branded searches for TrainerRoad worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. - Estimated monthly branded searches for Wahoo worldwide fell 17.1% over 11 measured months, from 104K to 86.4K in August 2026. ## How did search popularity change for fitness apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among fitness apps worldwide, from 82% to 84.8%. - In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps worldwide, from 16.5% to 13.9%. - Estimated monthly branded searches for FitOn worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## How did search popularity change for running apps worldwide in August 2026? - Estimated monthly branded searches for Adidas Running worldwide rose 22.2% over 11 measured months, from 135K to 165K in August 2026. - Estimated monthly branded searches for MapMyRun worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026. - Estimated monthly branded searches for Runkeeper worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026. ## How did search popularity change for workout apps worldwide in August 2026? - In August 2026, Strava gained estimated Share of Search among workout apps worldwide, from 94.5% to 95.4%. - Estimated monthly branded searches for Fitbod worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Nike Training Club worldwide fell 33.1% over 11 measured months, from 40.5K to 27.1K in August 2026. - Estimated monthly branded searches for Peloton worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Cycling apps | 2.2M | 64.3% | 1 | | Nov 2025 | Cycling apps | 1.8M | 58.8% | 1 | | Dec 2025 | Cycling apps | 1.8M | 63.7% | 1 | | Jan 2026 | Cycling apps | 2.2M | 64.4% | 1 | | Feb 2026 | Cycling apps | 1.8M | 62.9% | 1 | | Mar 2026 | Cycling apps | 2.2M | 63.7% | 1 | | Apr 2026 | Cycling apps | 2.2M | 61.9% | 1 | | May 2026 | Cycling apps | 2.2M | 61.8% | 1 | | Jun 2026 | Cycling apps | 2.2M | 62.9% | 1 | | Jul 2026 | Cycling apps | 1.8M | 56.7% | 1 | | Aug 2026 | Cycling apps | 2.2M | 60% | 1 | | Sep 2026 | Cycling apps | — | — | — | | Oct 2025 | Fitness apps | 2.2M | 78.9% | 1 | | Nov 2025 | Fitness apps | 1.8M | 78.6% | 1 | | Dec 2025 | Fitness apps | 1.8M | 81.6% | 1 | | Jan 2026 | Fitness apps | 2.2M | 75.3% | 1 | | Feb 2026 | Fitness apps | 1.8M | 78.7% | 1 | | Mar 2026 | Fitness apps | 2.2M | 79.2% | 1 | | Apr 2026 | Fitness apps | 2.2M | 79.2% | 1 | | May 2026 | Fitness apps | 2.2M | 82.1% | 1 | | Jun 2026 | Fitness apps | 2.2M | 84.8% | 1 | | Jul 2026 | Fitness apps | 1.8M | 82% | 1 | | Aug 2026 | Fitness apps | 2.2M | 84.8% | 1 | | Sep 2026 | Fitness apps | — | — | — | | Oct 2025 | Running apps | 2.2M | 89.9% | 1 | | Nov 2025 | Running apps | 1.8M | 88.4% | 1 | | Dec 2025 | Running apps | 1.8M | 90.2% | 1 | | Jan 2026 | Running apps | 2.2M | 90.2% | 1 | | Feb 2026 | Running apps | 1.8M | 90.2% | 1 | | Mar 2026 | Running apps | 2.2M | 90.1% | 1 | | Apr 2026 | Running apps | 2.2M | 88.9% | 1 | | May 2026 | Running apps | 2.2M | 89.1% | 1 | | Jun 2026 | Running apps | 2.2M | 90.5% | 1 | | Jul 2026 | Running apps | 1.8M | 89% | 1 | | Aug 2026 | Running apps | 2.2M | 88.7% | 1 | | Sep 2026 | Running apps | — | — | — | | Oct 2025 | Workout apps | 2.2M | 95% | 1 | | Nov 2025 | Workout apps | 1.8M | 93.3% | 1 | | Dec 2025 | Workout apps | 1.8M | 93.5% | 1 | | Jan 2026 | Workout apps | 2.2M | 91.9% | 1 | | Feb 2026 | Workout apps | 1.8M | 93.9% | 1 | | Mar 2026 | Workout apps | 2.2M | 95.2% | 1 | | Apr 2026 | Workout apps | 2.2M | 95.2% | 1 | | May 2026 | Workout apps | 2.2M | 95.2% | 1 | | Jun 2026 | Workout apps | 2.2M | 95.4% | 1 | | Jul 2026 | Workout apps | 1.8M | 94.5% | 1 | | Aug 2026 | Workout apps | 2.2M | 95.4% | 1 | | Sep 2026 | Workout apps | — | — | — | ## How is Strava measured? Brandwave collects information about searches that people make online using Strava’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “strava” ## Which cycling apps compete with Strava? - [Komoot](/demand/global-en/brands/komoot): Head-to-head: /demand/global-en/compare/komoot-vs-strava - [Zwift](/demand/global-en/brands/zwift): Head-to-head: /demand/global-en/compare/strava-vs-zwift - [Wahoo](/demand/global-en/brands/wahoo): Head-to-head: /demand/global-en/compare/strava-vs-wahoo - [TrainerRoad](/demand/global-en/brands/trainerroad): Head-to-head: /demand/global-en/compare/strava-vs-trainerroad ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Strava: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/strava This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/strava. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.