--- title: "How popular is Strathmore? Searches and AI answers worldwide" description: "Strathmore makes art papers and sketchbooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/strathmore" publisher: "Brandwave" --- # How popular is Strathmore? Searches and AI answers worldwide Strathmore makes art papers and sketchbooks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Strathmore - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among sketchbook brands**: 14.2% ## Where does Strathmore compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sketchbook brands | 3 | 14.2% | 2.9K | - [Sketchbook brands](/demand/global-en/categories/sketchbook-brands) ## Top sketchbook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Strathmore was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Strathmore is the second most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stillman & Birn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strathmore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Canson | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Moleskine | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pentalic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Leuchtturm1917 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hahnemühle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sketchbook brands - Asked ChatGPT "What's the best sketchbook for drawing?": 1. Stillman & Birn, 2. Canson, 3. Strathmore, 4. Moleskine - Asked ChatGPT "Which sketchbook brand is best for mixed media?": 1. Strathmore, 2. Canson, 3. Stillman & Birn - Asked ChatGPT "What sketchbook should I buy for watercolour?": 1. Strathmore, 2. Stillman & Birn, 3. Pentalic - Searched Google, AI Overview "sketchbook for drawing": 1. Canson, 2. Moleskine, 3. Stillman & Birn - Searched Google, AI Overview "best sketchbook": 1. Stillman & Birn, 2. Moleskine, 3. Strathmore, 4. Canson Not named in any answer: Leuchtturm1917 and Hahnemühle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Strathmore changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Strathmore worldwide fell from 3.6K to 2.9K. - Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide increased from 10.9% to 14.2%. - Across the 12 months ending October 2026, Strathmore’s share of searches among sketchbook brands worldwide peaked at 27% in June 2026 and was lowest at 10.9% in November 2025. ## How did search popularity change for sketchbook brands worldwide in October 2026? - In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches. - In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches. - In October 2026, Canson lost share of searches among sketchbook brands worldwide, from 32.8% to 26.4%. - Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026. - Estimated monthly branded searches for Stillman & Birn worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026. - Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Sketchbook brands | 3.6K | 10.9% | 3 | | Dec 2025 | Sketchbook brands | 4.4K | 16.7% | 3 | | Jan 2026 | Sketchbook brands | 4.4K | 15.1% | 3 | | Feb 2026 | Sketchbook brands | 2.9K | 11.6% | 3 | | Mar 2026 | Sketchbook brands | 2.9K | 12.8% | 3 | | Apr 2026 | Sketchbook brands | 2.9K | 12.9% | 3 | | May 2026 | Sketchbook brands | 3.6K | 17.2% | 3 | | Jun 2026 | Sketchbook brands | 6.6K | 27% | 2 | | Jul 2026 | Sketchbook brands | 4.4K | 18.5% | 3 | | Aug 2026 | Sketchbook brands | 5.4K | 19.2% | 3 | | Sep 2026 | Sketchbook brands | 3.6K | 14.6% | 3 | | Oct 2026 | Sketchbook brands | 2.9K | 14.2% | 3 | ## How are Strathmore’s branded searches counted? Brandwave collects information about searches that people make online using Strathmore’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “strathmore sketchbook” ## Which sketchbook brands compete with Strathmore? - [Moleskine](/demand/global-en/brands/moleskine): Head-to-head: /demand/global-en/compare/moleskine-vs-strathmore - [Canson](/demand/global-en/brands/canson): Head-to-head: /demand/global-en/compare/canson-vs-strathmore - [Stillman & Birn](/demand/global-en/brands/stillman-and-birn): Head-to-head: /demand/global-en/compare/stillman-and-birn-vs-strathmore - [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917): Head-to-head: /demand/global-en/compare/leuchtturm1917-vs-strathmore - [Hahnemühle](/demand/global-en/brands/hahnemuhle): Head-to-head: /demand/global-en/compare/hahnemuhle-vs-strathmore - [Pentalic](/demand/global-en/brands/pentalic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Strathmore? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/strathmore This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/strathmore. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.