---
title: "STP: search popularity and Share of Search worldwide"
description: "STP is additive brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/stp"
publisher: "Brandwave"
---

# STP: search popularity and Share of Search worldwide

STP is additive brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: STP
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among engine oil additive brands**: 69.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Engine oil additive brands | 1 | 69.7% | 368K |

- [Engine oil additive brands](/demand/global-en/categories/engine-oil-additive-brands)

## How has branded search demand for STP changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for STP worldwide fell from 450K to 368K.
- Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide decreased from 71.9% to 69.7%.
- Across the 11 months ending August 2026, STP’s estimated Share of Search among engine oil additive brands worldwide peaked at 74.4% in May 2026 and was lowest at 67% in December 2025.

## How did search popularity change for engine oil additive brands worldwide in August 2026?

- In August 2026, Lucas Oil gained estimated Share of Search among engine oil additive brands worldwide, from 5.2% to 6.3%.
- In August 2026, Redex gained estimated Share of Search among engine oil additive brands worldwide, from 5.2% to 6.3%.
- In August 2026, STP lost estimated Share of Search among engine oil additive brands worldwide, from 71.2% to 69.7%.
- Estimated monthly branded searches for Bar's Leaks worldwide fell 34.1% over 11 measured months, from 4.4K to 2.9K in August 2026.
- Estimated monthly branded searches for Sea Foam worldwide fell 17.6% over 11 measured months, from 170 to 140 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Engine oil additive brands | 450K | 71.9% | 1 |
| Nov 2025 | Engine oil additive brands | 368K | 68.7% | 1 |
| Dec 2025 | Engine oil additive brands | 368K | 67% | 1 |
| Jan 2026 | Engine oil additive brands | 450K | 71.4% | 1 |
| Feb 2026 | Engine oil additive brands | 368K | 70.4% | 1 |
| Mar 2026 | Engine oil additive brands | 368K | 68.6% | 1 |
| Apr 2026 | Engine oil additive brands | 450K | 73.5% | 1 |
| May 2026 | Engine oil additive brands | 450K | 74.4% | 1 |
| Jun 2026 | Engine oil additive brands | 368K | 72.8% | 1 |
| Jul 2026 | Engine oil additive brands | 368K | 71.2% | 1 |
| Aug 2026 | Engine oil additive brands | 368K | 69.7% | 1 |
| Sep 2026 | Engine oil additive brands | — | — | — |

## How is STP measured?

Brandwave collects information about searches that people make online using STP’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stp”

## Which engine oil additive brands compete with STP?

- [Wynn's](/demand/global-en/brands/wynns): Head-to-head: /demand/global-en/compare/stp-vs-wynns
- [Lucas Oil](/demand/global-en/brands/lucas-oil): Head-to-head: /demand/global-en/compare/lucas-oil-vs-stp
- [Redex](/demand/global-en/brands/redex): Head-to-head: /demand/global-en/compare/redex-vs-stp
- [Bar's Leaks](/demand/global-en/brands/bars-leaks): Head-to-head: /demand/global-en/compare/bars-leaks-vs-stp
- [Sea Foam](/demand/global-en/brands/sea-foam): Head-to-head: /demand/global-en/compare/sea-foam-vs-stp

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "STP: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/stp

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stp. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.