--- title: "Stone Glacier: search popularity worldwide" description: "Stone Glacier makes hunting clothing and packs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/stone-glacier" publisher: "Brandwave" --- # Stone Glacier: search popularity worldwide Stone Glacier makes hunting clothing and packs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stone Glacier - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hunting clothing brands**: 4.8% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hunting clothing brands | 4 | 4.8% | 27.1K | - [Hunting clothing brands](/demand/global-en/categories/hunting-clothing-brands) ## Top hunting clothing brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stone Glacier was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stone Glacier is the fourth most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Sitka | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Kuiu | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | First Lite | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Stone Glacier | 4th | 2 of 3 | 1 of 2 | 3 of 5 | | Forloh | 5th | 2 of 3 | 2 of 2 | 4 of 5 | | Ridgeline | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hunters Element | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about hunting clothing brands - Asked ChatGPT "Which hunting clothing brand should I buy?": 1. Sitka, 2. First Lite, 3. Kuiu, 4. Forloh - Asked ChatGPT "What are the best hunting clothing brands?": 1. Sitka, 2. First Lite, 3. Kuiu, 4. Stone Glacier, 5. Forloh - Asked ChatGPT "What's the best hunting clothing brand for cold weather hunts?": 1. Sitka, 2. Kuiu, 3. First Lite, 4. Stone Glacier - Searched Google, AI Overview "hunting clothing brands": 1. Sitka, 2. Kuiu, 3. First Lite, 4. Forloh - Searched Google, AI Overview "best hunting clothes": 1. Sitka, 2. Kuiu, 3. Stone Glacier, 4. Forloh, 5. First Lite Not named in any answer: Ridgeline and Hunters Element. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Stone Glacier changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Stone Glacier worldwide fell from 33.1K to 27.1K. - Across the 12 months ending September 2026, Stone Glacier’s share of searches among hunting clothing brands worldwide peaked at 7.4% in June 2026 and was lowest at 4.1% in November 2025. ## How did search popularity change for hunting clothing brands worldwide in September 2026? - In September 2026, Kuiu gained share of searches among hunting clothing brands worldwide, from 58.9% to 65%. - In September 2026, Ridgeline gained share of searches among hunting clothing brands worldwide, from 9.7% to 10.7%. - In September 2026, First Lite lost share of searches among hunting clothing brands worldwide, from 21.5% to 16%. - In September 2026, Hunters Element lost share of searches among hunting clothing brands worldwide, from 2.9% to 1.7%. - In September 2026, Stone Glacier lost share of searches among hunting clothing brands worldwide, from 5.3% to 4.8%. - Estimated monthly branded searches for Sitka worldwide fell 45.5% over 12 measured months, from 12.1K to 6.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hunting clothing brands | 33.1K | 4.7% | 4 | | Nov 2025 | Hunting clothing brands | 33.1K | 4.1% | 4 | | Dec 2025 | Hunting clothing brands | 27.1K | 4.4% | 4 | | Jan 2026 | Hunting clothing brands | 22.2K | 5.4% | 4 | | Feb 2026 | Hunting clothing brands | 18.1K | 5.4% | 4 | | Mar 2026 | Hunting clothing brands | 18.1K | 6% | 4 | | Apr 2026 | Hunting clothing brands | 18.1K | 5.9% | 4 | | May 2026 | Hunting clothing brands | 18.1K | 5.3% | 5 | | Jun 2026 | Hunting clothing brands | 22.2K | 7.4% | 4 | | Jul 2026 | Hunting clothing brands | 22.2K | 6.4% | 4 | | Aug 2026 | Hunting clothing brands | 27.1K | 5.3% | 4 | | Sep 2026 | Hunting clothing brands | 27.1K | 4.8% | 4 | ## How are Stone Glacier’s branded searches counted? Brandwave collects information about searches that people make online using Stone Glacier’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stone glacier” ## Which hunting clothing brands compete with Stone Glacier? - [Kuiu](/demand/global-en/brands/kuiu): Head-to-head: /demand/global-en/compare/kuiu-vs-stone-glacier - [First Lite](/demand/global-en/brands/first-lite): Head-to-head: /demand/global-en/compare/first-lite-vs-stone-glacier - [Ridgeline](/demand/global-en/brands/ridgeline): Head-to-head: /demand/global-en/compare/ridgeline-vs-stone-glacier - [Hunters Element](/demand/global-en/brands/hunters-element): Head-to-head: /demand/global-en/compare/hunters-element-vs-stone-glacier - [Sitka](/demand/global-en/brands/sitka): Head-to-head: /demand/global-en/compare/sitka-vs-stone-glacier - [Forloh](/demand/global-en/brands/forloh) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Stone Glacier: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/stone-glacier This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stone-glacier. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.