--- title: "STōK: search popularity worldwide" description: "An American cold brew coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/stok-cold-brew" publisher: "Brandwave" --- # STōK: search popularity worldwide An American cold brew coffee brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: STōK - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among iced coffee brands**: 3.7% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Iced coffee brands | 6 | 3.7% | 60.5K | | Cold brew brands | 4 | 7.6% | 60.5K | - [Iced coffee brands](/demand/global-en/categories/iced-coffee-brands) - [Cold brew brands](/demand/global-en/categories/cold-brew-brands) ## Top iced coffee brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, STōK was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. STōK is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | La Colombe | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | STōK | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Starbucks | 3rd | 3 of 3 | 2 of 2 | 5 of 5 | | Califia Farms | 4th | 1 of 3 | 1 of 2 | 2 of 5 | | Nescafé | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Jimmy's | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Emmi | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Costa | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about iced coffee brands - Asked ChatGPT "Which iced coffee brand should I buy?": 1. La Colombe, 2. STōK, 3. Starbucks - Asked ChatGPT "What are the best iced coffee brands?": 1. La Colombe, 2. STōK, 3. Starbucks, 4. Califia Farms - Asked ChatGPT "What's the best iced coffee brand for quick caffeine?": 1. La Colombe, 2. STōK, 3. Starbucks - Searched Google, AI Overview "iced coffee brands": 1. STōK, 2. La Colombe, 3. Califia Farms, 4. Starbucks - Searched Google, AI Overview "best iced coffee": 1. La Colombe, 2. Starbucks Not named in any answer: Nescafé, Jimmy's, Emmi and Costa. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for STōK changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for STōK worldwide rose from 40.5K to 60.5K. - Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide increased from 2.5% to 3.7%. - Across the 12 months ending September 2026, STōK’s share of searches among iced coffee brands worldwide peaked at 3.7% in September 2026 and was lowest at 1.9% in February 2026. - Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide increased from 4.8% to 7.6%. - Across the 12 months ending September 2026, STōK’s share of searches among cold brew brands worldwide peaked at 7.6% in June 2026 and was lowest at 3.6% in February 2026. ## How did search popularity change for iced coffee brands worldwide in September 2026? - In September 2026, Emmi gained share of searches among iced coffee brands worldwide, from 3.6% to 4.5%. - In September 2026, Starbucks lost share of searches among iced coffee brands worldwide, from 8.1% to 6.6%. - Jimmy's’ share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 24.3% to 27.3% in September 2026. - La Colombe’s share of searches among iced coffee brands worldwide has gained ground for 3 months in a row, from 5.9% to 6.6% in September 2026. - Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026. - Estimated monthly branded searches for Costa worldwide rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026. ## How did search popularity change for cold brew brands worldwide in September 2026? - Estimated monthly branded searches for STōK worldwide rose 49.4% over 12 measured months, from 40.5K to 60.5K in September 2026. - Estimated monthly branded searches for Stumptown worldwide fell 32.8% over 12 measured months, from 201K to 135K in September 2026. - Estimated monthly branded searches for Grind worldwide fell 18.8% over 12 measured months, from 480 to 390 in September 2026. - Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 12 measured months, from 30.2K to 24.7K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Iced coffee brands | 40.5K | 2.5% | 6 | | Nov 2025 | Iced coffee brands | 33.1K | 1.9% | 6 | | Dec 2025 | Iced coffee brands | 33.1K | 2% | 6 | | Jan 2026 | Iced coffee brands | 33.1K | 1.9% | 6 | | Feb 2026 | Iced coffee brands | 27.1K | 1.9% | 6 | | Mar 2026 | Iced coffee brands | 33.1K | 2.2% | 6 | | Apr 2026 | Iced coffee brands | 33.1K | 2% | 6 | | May 2026 | Iced coffee brands | 49.5K | 2.6% | 6 | | Jun 2026 | Iced coffee brands | 60.5K | 3.2% | 6 | | Jul 2026 | Iced coffee brands | 60.5K | 3.6% | 6 | | Aug 2026 | Iced coffee brands | 60.5K | 3.6% | 6 | | Sep 2026 | Iced coffee brands | 60.5K | 3.7% | 6 | | Oct 2025 | Cold brew brands | 40.5K | 4.8% | 4 | | Nov 2025 | Cold brew brands | 33.1K | 3.7% | 4 | | Dec 2025 | Cold brew brands | 33.1K | 3.9% | 4 | | Jan 2026 | Cold brew brands | 33.1K | 3.8% | 4 | | Feb 2026 | Cold brew brands | 27.1K | 3.6% | 4 | | Mar 2026 | Cold brew brands | 33.1K | 4.2% | 4 | | Apr 2026 | Cold brew brands | 33.1K | 4.3% | 4 | | May 2026 | Cold brew brands | 49.5K | 6.1% | 4 | | Jun 2026 | Cold brew brands | 60.5K | 7.6% | 4 | | Jul 2026 | Cold brew brands | 60.5K | 7.6% | 4 | | Aug 2026 | Cold brew brands | 60.5K | 7.6% | 4 | | Sep 2026 | Cold brew brands | 60.5K | 7.6% | 4 | ## How are STōK’s branded searches counted? Brandwave collects information about searches that people make online using STōK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stok cold brew” ## Which iced coffee brands compete with STōK? - [Nescafé](/demand/global-en/brands/nescafe) - [Jimmy's](/demand/global-en/brands/jimmys) - [La Colombe](/demand/global-en/brands/la-colombe): Head-to-head: /demand/global-en/compare/la-colombe-vs-stok-cold-brew - [Starbucks](/demand/global-en/brands/starbucks): Head-to-head: /demand/global-en/compare/starbucks-vs-stok-cold-brew - [Emmi](/demand/global-en/brands/emmi): Head-to-head: /demand/global-en/compare/emmi-vs-stok-cold-brew - [Califia Farms](/demand/global-en/brands/califia-farms): Head-to-head: /demand/global-en/compare/califia-farms-vs-stok-cold-brew - [Costa](/demand/global-en/brands/costa): Head-to-head: /demand/global-en/compare/costa-vs-stok-cold-brew ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "STōK: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/stok-cold-brew This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stok-cold-brew. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.