--- title: "StockX: search popularity worldwide" description: "StockX is a marketplace for buying and selling sneakers, streetwear and collectibles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/stockx" publisher: "Brandwave" --- # StockX: search popularity worldwide StockX is a marketplace for buying and selling sneakers, streetwear and collectibles. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: StockX - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among sneaker resale platforms**: 91.4% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sneaker resale platforms | 1 | 91.4% | 1.8M | - [Sneaker resale platforms](/demand/global-en/categories/sneaker-resale-platforms) ## Top sneaker resale platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, StockX appeared in all five answers. StockX is the most recommended of the five. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | StockX | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | GOAT | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | Stadium Goods | 3rd | 0 of 3 | 1 of 2 | 1 of 5 | | Flight Club | 3rd | 1 of 3 | 0 of 2 | 1 of 5 | | KICKS CREW | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sneaker resale platforms - Asked ChatGPT "Where should I buy sneakers that are sold out in stores?": 1. GOAT, 2. StockX, 3. Flight Club - Asked ChatGPT "What are the best sneaker resale platforms?": 1. StockX, 2. GOAT - Asked ChatGPT "What's the most trustworthy site to buy and sell sneakers?": 1. StockX, 2. GOAT - Searched Google, AI Overview "sneaker resale": 1. StockX, 2. GOAT - Searched Google, AI Overview "buy sneakers online": 1. StockX, 2. GOAT, 3. Stadium Goods Not named in any answer: KICKS CREW. Brands are listed in the order each answer named them. The answers were collected in the United States on October 22, 2026. ## How has branded search demand for StockX changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for StockX worldwide fell from 2.2M to 1.8M. - Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide increased from 90.5% to 91.4%. - Across the 12 months ending September 2026, StockX’s share of searches among sneaker resale platforms worldwide peaked at 92.3% in April 2026 and was lowest at 89.8% in July 2026. ## How did search popularity change for sneaker resale platforms worldwide in September 2026? - In September 2026, GOAT rose from 5th to 4th among sneaker resale platforms worldwide. - In September 2026, Flight Club fell from 4th to 5th among sneaker resale platforms worldwide. - Estimated monthly branded searches for KICKS CREW worldwide fell 33% over 12 measured months, from 135K to 90.5K in September 2026. - Estimated monthly branded searches for StockX worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026. - Estimated monthly branded searches for Stadium Goods worldwide fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Sneaker resale platforms | 2.2M | 90.5% | 1 | | Nov 2025 | Sneaker resale platforms | 2.7M | 91% | 1 | | Dec 2025 | Sneaker resale platforms | 3.4M | 90.9% | 1 | | Jan 2026 | Sneaker resale platforms | 2.2M | 90.8% | 1 | | Feb 2026 | Sneaker resale platforms | 2.2M | 91.7% | 1 | | Mar 2026 | Sneaker resale platforms | 2.2M | 91.1% | 1 | | Apr 2026 | Sneaker resale platforms | 2.2M | 92.3% | 1 | | May 2026 | Sneaker resale platforms | 2.2M | 92.3% | 1 | | Jun 2026 | Sneaker resale platforms | 1.8M | 91.3% | 1 | | Jul 2026 | Sneaker resale platforms | 1.8M | 89.8% | 1 | | Aug 2026 | Sneaker resale platforms | 2.2M | 91.5% | 1 | | Sep 2026 | Sneaker resale platforms | 1.8M | 91.4% | 1 | ## How are StockX’s branded searches counted? Brandwave collects information about searches that people make online using StockX’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stockx” ## Which sneaker resale platforms compete with StockX? - [KICKS CREW](/demand/global-en/brands/kicks-crew): Head-to-head: /demand/global-en/compare/kicks-crew-vs-stockx - [Stadium Goods](/demand/global-en/brands/stadium-goods): Head-to-head: /demand/global-en/compare/stadium-goods-vs-stockx - [GOAT](/demand/global-en/brands/goat): Head-to-head: /demand/global-en/compare/goat-vs-stockx - [Flight Club](/demand/global-en/brands/flight-club): Head-to-head: /demand/global-en/compare/flight-club-vs-stockx ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "StockX: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/stockx This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stockx. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.