--- title: "How popular is Stillman & Birn? Searches and AI answers worldwide" description: "Stillman & Birn makes sketchbooks for drawing and painting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/stillman-and-birn" publisher: "Brandwave" --- # How popular is Stillman & Birn? Searches and AI answers worldwide Stillman & Birn makes sketchbooks for drawing and painting. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stillman & Birn - **Market**: Global - **Measured month**: Oct 2026 - **Share of Search among sketchbook brands**: 11.7% ## Where does Stillman & Birn compete? | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Sketchbook brands | 4 | 11.7% | 2.4K | - [Sketchbook brands](/demand/global-en/categories/sketchbook-brands) ## Top sketchbook brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Stillman & Birn appeared in all five answers. Stillman & Birn is the most recommended of the seven. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Stillman & Birn | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Strathmore | 2nd | 3 of 3 | 1 of 2 | 4 of 5 | | Canson | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Moleskine | 4th | 1 of 3 | 2 of 2 | 3 of 5 | | Pentalic | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Leuchtturm1917 | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Hahnemühle | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about sketchbook brands - Asked ChatGPT "What's the best sketchbook for drawing?": 1. Stillman & Birn, 2. Canson, 3. Strathmore, 4. Moleskine - Asked ChatGPT "Which sketchbook brand is best for mixed media?": 1. Strathmore, 2. Canson, 3. Stillman & Birn - Asked ChatGPT "What sketchbook should I buy for watercolour?": 1. Strathmore, 2. Stillman & Birn, 3. Pentalic - Searched Google, AI Overview "sketchbook for drawing": 1. Canson, 2. Moleskine, 3. Stillman & Birn - Searched Google, AI Overview "best sketchbook": 1. Stillman & Birn, 2. Moleskine, 3. Strathmore, 4. Canson Not named in any answer: Leuchtturm1917 and Hahnemühle. Brands are listed in the order each answer named them. The answers were collected in the United States on October 27, 2026. ## How has branded search demand for Stillman & Birn changed worldwide over the last 12 months? - Across the 12 months ending October 2026, estimated monthly branded searches for Stillman & Birn worldwide rose from 1.9K to 2.4K. - Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide increased from 5.7% to 11.7%. - Across the 12 months ending October 2026, Stillman & Birn’s share of searches among sketchbook brands worldwide peaked at 11.8% in September 2026 and was lowest at 5.7% in November 2025. ## How did search popularity change for sketchbook brands worldwide in October 2026? - In October 2026, Moleskine overtook Canson to become the leader among sketchbook brands worldwide, with 32.3% of the searches. - In October 2026, Leuchtturm1917 overtook Hahnemühle to rank 5th among sketchbook brands worldwide, with 7.8% of the searches. - In October 2026, Canson lost share of searches among sketchbook brands worldwide, from 32.8% to 26.4%. - Estimated monthly branded searches for Hahnemühle worldwide rose 30% over 12 measured months, from 1K to 1.3K in October 2026. - Estimated monthly branded searches for Stillman & Birn worldwide rose 26.3% over 12 measured months, from 1.9K to 2.4K in October 2026. - Estimated monthly branded searches for Strathmore worldwide fell 19.4% over 12 measured months, from 3.6K to 2.9K in October 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Nov 2025 | Sketchbook brands | 1.9K | 5.7% | 4 | | Dec 2025 | Sketchbook brands | 1.9K | 7.2% | 5 | | Jan 2026 | Sketchbook brands | 2.4K | 8.2% | 4 | | Feb 2026 | Sketchbook brands | 1.9K | 7.6% | 5 | | Mar 2026 | Sketchbook brands | 1.9K | 8.4% | 4 | | Apr 2026 | Sketchbook brands | 1.9K | 8.4% | 4 | | May 2026 | Sketchbook brands | 2.4K | 11.5% | 4 | | Jun 2026 | Sketchbook brands | 2.4K | 9.8% | 4 | | Jul 2026 | Sketchbook brands | 2.4K | 10.1% | 4 | | Aug 2026 | Sketchbook brands | 2.4K | 8.5% | 4 | | Sep 2026 | Sketchbook brands | 2.9K | 11.8% | 4 | | Oct 2026 | Sketchbook brands | 2.4K | 11.7% | 4 | ## How are Stillman & Birn’s branded searches counted? Brandwave collects information about searches that people make online using Stillman & Birn’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stillman and birn” ## Which sketchbook brands compete with Stillman & Birn? - [Moleskine](/demand/global-en/brands/moleskine): Head-to-head: /demand/global-en/compare/moleskine-vs-stillman-and-birn - [Canson](/demand/global-en/brands/canson): Head-to-head: /demand/global-en/compare/canson-vs-stillman-and-birn - [Strathmore](/demand/global-en/brands/strathmore): Head-to-head: /demand/global-en/compare/stillman-and-birn-vs-strathmore - [Leuchtturm1917](/demand/global-en/brands/leuchtturm1917): Head-to-head: /demand/global-en/compare/leuchtturm1917-vs-stillman-and-birn - [Hahnemühle](/demand/global-en/brands/hahnemuhle): Head-to-head: /demand/global-en/compare/hahnemuhle-vs-stillman-and-birn - [Pentalic](/demand/global-en/brands/pentalic) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "How popular is Stillman & Birn? Searches and AI answers worldwide". https://gobrandwave.com/demand/global-en/brands/stillman-and-birn This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stillman-and-birn. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.