---
title: "Stihl: search popularity and Share of Search worldwide"
description: "Stihl is an outdoor power equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/stihl"
publisher: "Brandwave"
---

# Stihl: search popularity and Share of Search worldwide

Stihl is an outdoor power equipment brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stihl
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among garden machinery brands**: 7.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Garden machinery brands | 4 | 7.6% | 823K |
| Lawn mower brands | 2 | 9.2% | 823K |
| Hedge trimmer brands | 3 | 23.3% | 823K |
| Leaf blowers | 3 | 23.7% | 823K |
| Chainsaw brands | 3 | 24.7% | 823K |
| Garden shredders | 2 | 32.2% | 823K |
| Chainsaw chain brands | 2 | 35.1% | 823K |
| Chainsaw safety gear brands | 2 | 38.8% | 823K |
| Chainsaw bars | 2 | 41.7% | 823K |

- [Garden machinery brands](/demand/global-en/categories/garden-machinery-brands)
- [Lawn mower brands](/demand/global-en/categories/lawn-mower-brands)
- [Hedge trimmer brands](/demand/global-en/categories/hedge-trimmer-brands)
- [Leaf blowers](/demand/global-en/categories/leaf-blowers)
- [Chainsaw brands](/demand/global-en/categories/chainsaw-brands)
- [Garden shredders](/demand/global-en/categories/garden-shredders)
- [Chainsaw chain brands](/demand/global-en/categories/chainsaw-chain-brands)
- [Chainsaw safety gear brands](/demand/global-en/categories/chainsaw-safety-gear-brands)
- [Chainsaw bars](/demand/global-en/categories/chainsaw-bars)

## How has branded search demand for Stihl changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Stihl worldwide held steady at 823K.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden machinery brands worldwide peaked at 8.8% in June 2026 and was lowest at 7.2% in October 2025.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among lawn mower brands worldwide peaked at 10.8% in March 2026 and was lowest at 9.1% in November 2025.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among hedge trimmer brands worldwide increased from 20% to 23.3%.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among hedge trimmer brands worldwide peaked at 25% in February 2026 and was lowest at 20% in October 2025.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among leaf blowers worldwide increased from 20.5% to 23.7%.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among leaf blowers worldwide peaked at 25.5% in February 2026 and was lowest at 20.5% in October 2025.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw brands worldwide increased from 21.1% to 24.7%.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw brands worldwide peaked at 26.1% in February 2026 and was lowest at 21.1% in October 2025.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden shredders worldwide increased from 28.2% to 32.2%.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among garden shredders worldwide peaked at 35.4% in February 2026 and was lowest at 27.4% in November 2025.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw chain brands worldwide increased from 34.2% to 35.1%.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw chain brands worldwide peaked at 42.2% in December 2025 and was lowest at 32.2% in May 2026.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw safety gear brands worldwide increased from 35.7% to 38.8%.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw safety gear brands worldwide peaked at 44.9% in December 2025 and was lowest at 33.6% in May 2026.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide increased from 38.1% to 41.7%.
- Across the 11 months ending August 2026, Stihl’s estimated Share of Search among chainsaw bars worldwide peaked at 48.2% in December 2025 and was lowest at 35.6% in May 2026.

## How did search popularity change for garden machinery brands worldwide in August 2026?

- In August 2026, Makita overtook Stihl to rank 3rd among garden machinery brands worldwide, at 7.6%.
- In August 2026, Honda lost estimated Share of Search among garden machinery brands worldwide, from 70.1% to 69.2%.
- Husqvarna’s estimated Share of Search among garden machinery brands worldwide has lost ground for 3 months in a row, from 15.2% to 10.5% in August 2026.

## How did search popularity change for lawn mower brands worldwide in August 2026?

- Estimated monthly branded searches for Greenworks worldwide rose 48.6% over 11 measured months, from 74K to 110K in August 2026.
- Estimated monthly branded searches for Masport worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## How did search popularity change for hedge trimmer brands worldwide in August 2026?

- In August 2026, Makita overtook Stihl to rank 2nd among hedge trimmer brands worldwide, at 23.3%.
- In August 2026, Bosch gained estimated Share of Search among hedge trimmer brands worldwide, from 5.1% to 5.8%.
- In August 2026, Husqvarna lost estimated Share of Search among hedge trimmer brands worldwide, from 34.2% to 32.1%.
- In August 2026, Stihl lost estimated Share of Search among hedge trimmer brands worldwide, from 24.4% to 23.3%.
- In August 2026, Ryobi lost estimated Share of Search among hedge trimmer brands worldwide, from 16.3% to 15.6%.

## How did search popularity change for leaf blowers worldwide in August 2026?

- In August 2026, Makita overtook Stihl to rank 2nd among leaf blowers worldwide, at 23.7%.
- In August 2026, Husqvarna lost estimated Share of Search among leaf blowers worldwide, from 34.3% to 32.6%.
- In August 2026, Stihl lost estimated Share of Search among leaf blowers worldwide, from 24.5% to 23.7%.
- In August 2026, Ryobi lost estimated Share of Search among leaf blowers worldwide, from 16.4% to 15.8%.
- In August 2026, WORX lost estimated Share of Search among leaf blowers worldwide, from 4.7% to 4.2%.

## How did search popularity change for chainsaw brands worldwide in August 2026?

- In August 2026, Makita overtook Stihl to rank 2nd among chainsaw brands worldwide, at 24.7%.
- In August 2026, Husqvarna lost estimated Share of Search among chainsaw brands worldwide, from 36% to 34.1%.
- In August 2026, Stihl lost estimated Share of Search among chainsaw brands worldwide, from 25.8% to 24.7%.
- In August 2026, Ryobi lost estimated Share of Search among chainsaw brands worldwide, from 17.2% to 16.5%.

## How did search popularity change for garden shredders worldwide in August 2026?

- In August 2026, Makita overtook Stihl to take the highest estimated Share of Search among garden shredders worldwide, at 32.2%.
- In August 2026, Bosch gained estimated Share of Search among garden shredders worldwide, from 7.1% to 8.1%.
- In August 2026, Stihl lost estimated Share of Search among garden shredders worldwide, from 34.5% to 32.2%.
- In August 2026, Ryobi lost estimated Share of Search among garden shredders worldwide, from 23% to 21.5%.
- In August 2026, WORX lost estimated Share of Search among garden shredders worldwide, from 6.6% to 5.6%.
- Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 11 measured months, from 9.9K to 12.1K in August 2026.

## How did search popularity change for chainsaw chain brands worldwide in August 2026?

- In August 2026, Carlton gained estimated Share of Search among chainsaw chain brands worldwide, from 13.1% to 15.7%.
- In August 2026, Husqvarna lost estimated Share of Search among chainsaw chain brands worldwide, from 50.2% to 48.4%.
- In August 2026, Stihl lost estimated Share of Search among chainsaw chain brands worldwide, from 35.9% to 35.1%.
- Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.
- Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## How did search popularity change for chainsaw safety gear brands worldwide in August 2026?

- In August 2026, Stihl gained estimated Share of Search among chainsaw safety gear brands worldwide, from 38% to 38.8%.
- In August 2026, Kask lost estimated Share of Search among chainsaw safety gear brands worldwide, from 7.6% to 6.4%.
- Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.
- Estimated monthly branded searches for Pfanner worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.
- Estimated monthly branded searches for Husqvarna worldwide fell 13.8% over 11 measured months, from 1.3M to 1.1M in August 2026.

## How did search popularity change for chainsaw bars worldwide in August 2026?

- Stihl’s estimated Share of Search among chainsaw bars worldwide has gained ground for 3 months in a row, from 35.6% to 41.7% in August 2026.
- Husqvarna’s estimated Share of Search among chainsaw bars worldwide has lost ground for 3 months in a row, from 63.7% to 57.4% in August 2026.
- Estimated monthly branded searches for ECHO worldwide fell 18.2% over 11 measured months, from 14.8K to 12.1K in August 2026.
- Estimated monthly branded searches for Archer worldwide fell 18.2% over 11 measured months, from 110 to 90 in August 2026.
- Estimated monthly branded searches for Cannon worldwide fell 18.2% over 11 measured months, from 880 to 720 in August 2026.
- Estimated monthly branded searches for Oregon worldwide fell 18.2% over 11 measured months, from 6.6K to 5.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Garden machinery brands | 823K | 7.2% | 4 |
| Nov 2025 | Garden machinery brands | 823K | 7.3% | 4 |
| Dec 2025 | Garden machinery brands | 823K | 7.7% | 4 |
| Jan 2026 | Garden machinery brands | 823K | 7.7% | 4 |
| Feb 2026 | Garden machinery brands | 823K | 7.7% | 4 |
| Mar 2026 | Garden machinery brands | 1M | 8.7% | 4 |
| Apr 2026 | Garden machinery brands | 1M | 8.5% | 3 |
| May 2026 | Garden machinery brands | 1M | 8.5% | 3 |
| Jun 2026 | Garden machinery brands | 1M | 8.8% | 3 |
| Jul 2026 | Garden machinery brands | 823K | 7.7% | 3 |
| Aug 2026 | Garden machinery brands | 823K | 7.6% | 4 |
| Sep 2026 | Garden machinery brands | — | — | — |
| Oct 2025 | Lawn mower brands | 823K | 9.2% | 2 |
| Nov 2025 | Lawn mower brands | 823K | 9.1% | 2 |
| Dec 2025 | Lawn mower brands | 823K | 9.2% | 2 |
| Jan 2026 | Lawn mower brands | 823K | 9.2% | 2 |
| Feb 2026 | Lawn mower brands | 823K | 9.3% | 2 |
| Mar 2026 | Lawn mower brands | 1M | 10.8% | 2 |
| Apr 2026 | Lawn mower brands | 1M | 10.8% | 2 |
| May 2026 | Lawn mower brands | 1M | 10.8% | 2 |
| Jun 2026 | Lawn mower brands | 1M | 10.8% | 2 |
| Jul 2026 | Lawn mower brands | 823K | 9.2% | 2 |
| Aug 2026 | Lawn mower brands | 823K | 9.2% | 2 |
| Sep 2026 | Lawn mower brands | — | — | — |
| Oct 2025 | Hedge trimmer brands | 823K | 20% | 3 |
| Nov 2025 | Hedge trimmer brands | 823K | 20.8% | 3 |
| Dec 2025 | Hedge trimmer brands | 823K | 24.1% | 3 |
| Jan 2026 | Hedge trimmer brands | 823K | 24.1% | 3 |
| Feb 2026 | Hedge trimmer brands | 823K | 25% | 3 |
| Mar 2026 | Hedge trimmer brands | 1M | 23.6% | 3 |
| Apr 2026 | Hedge trimmer brands | 1M | 22.6% | 2 |
| May 2026 | Hedge trimmer brands | 1M | 22.5% | 2 |
| Jun 2026 | Hedge trimmer brands | 1M | 24.4% | 2 |
| Jul 2026 | Hedge trimmer brands | 823K | 24.4% | 2 |
| Aug 2026 | Hedge trimmer brands | 823K | 23.3% | 3 |
| Sep 2026 | Hedge trimmer brands | — | — | — |
| Oct 2025 | Leaf blowers | 823K | 20.5% | 3 |
| Nov 2025 | Leaf blowers | 823K | 21.1% | 3 |
| Dec 2025 | Leaf blowers | 823K | 24.8% | 3 |
| Jan 2026 | Leaf blowers | 823K | 24.7% | 3 |
| Feb 2026 | Leaf blowers | 823K | 25.5% | 3 |
| Mar 2026 | Leaf blowers | 1M | 23.5% | 3 |
| Apr 2026 | Leaf blowers | 1M | 22.1% | 2 |
| May 2026 | Leaf blowers | 1M | 21.9% | 2 |
| Jun 2026 | Leaf blowers | 1M | 24.1% | 2 |
| Jul 2026 | Leaf blowers | 823K | 24.5% | 2 |
| Aug 2026 | Leaf blowers | 823K | 23.7% | 3 |
| Sep 2026 | Leaf blowers | — | — | — |
| Oct 2025 | Chainsaw brands | 823K | 21.1% | 3 |
| Nov 2025 | Chainsaw brands | 823K | 21.8% | 3 |
| Dec 2025 | Chainsaw brands | 823K | 25.4% | 3 |
| Jan 2026 | Chainsaw brands | 823K | 25.3% | 3 |
| Feb 2026 | Chainsaw brands | 823K | 26.1% | 3 |
| Mar 2026 | Chainsaw brands | 1M | 24.6% | 3 |
| Apr 2026 | Chainsaw brands | 1M | 23.5% | 2 |
| May 2026 | Chainsaw brands | 1M | 23.4% | 2 |
| Jun 2026 | Chainsaw brands | 1M | 25.5% | 2 |
| Jul 2026 | Chainsaw brands | 823K | 25.8% | 2 |
| Aug 2026 | Chainsaw brands | 823K | 24.7% | 3 |
| Sep 2026 | Chainsaw brands | — | — | — |
| Oct 2025 | Garden shredders | 823K | 28.2% | 2 |
| Nov 2025 | Garden shredders | 823K | 27.4% | 2 |
| Dec 2025 | Garden shredders | 823K | 31.4% | 2 |
| Jan 2026 | Garden shredders | 823K | 33.5% | 2 |
| Feb 2026 | Garden shredders | 823K | 35.4% | 2 |
| Mar 2026 | Garden shredders | 1M | 32.8% | 2 |
| Apr 2026 | Garden shredders | 1M | 33.7% | 1 |
| May 2026 | Garden shredders | 1M | 33.7% | 1 |
| Jun 2026 | Garden shredders | 1M | 34.4% | 1 |
| Jul 2026 | Garden shredders | 823K | 34.5% | 1 |
| Aug 2026 | Garden shredders | 823K | 32.2% | 2 |
| Sep 2026 | Garden shredders | — | — | — |
| Oct 2025 | Chainsaw chain brands | 823K | 34.2% | 2 |
| Nov 2025 | Chainsaw chain brands | 823K | 38.1% | 2 |
| Dec 2025 | Chainsaw chain brands | 823K | 42.2% | 2 |
| Jan 2026 | Chainsaw chain brands | 823K | 39.4% | 2 |
| Feb 2026 | Chainsaw chain brands | 823K | 38.5% | 2 |
| Mar 2026 | Chainsaw chain brands | 1M | 36.9% | 2 |
| Apr 2026 | Chainsaw chain brands | 1M | 32.5% | 2 |
| May 2026 | Chainsaw chain brands | 1M | 32.2% | 2 |
| Jun 2026 | Chainsaw chain brands | 1M | 36.4% | 2 |
| Jul 2026 | Chainsaw chain brands | 823K | 35.9% | 2 |
| Aug 2026 | Chainsaw chain brands | 823K | 35.1% | 2 |
| Sep 2026 | Chainsaw chain brands | — | — | — |
| Oct 2025 | Chainsaw safety gear brands | 823K | 35.7% | 2 |
| Nov 2025 | Chainsaw safety gear brands | 823K | 39.5% | 2 |
| Dec 2025 | Chainsaw safety gear brands | 823K | 44.9% | 2 |
| Jan 2026 | Chainsaw safety gear brands | 823K | 40.8% | 2 |
| Feb 2026 | Chainsaw safety gear brands | 823K | 40.8% | 2 |
| Mar 2026 | Chainsaw safety gear brands | 1M | 38.7% | 2 |
| Apr 2026 | Chainsaw safety gear brands | 1M | 33.9% | 2 |
| May 2026 | Chainsaw safety gear brands | 1M | 33.6% | 2 |
| Jun 2026 | Chainsaw safety gear brands | 1M | 38.2% | 2 |
| Jul 2026 | Chainsaw safety gear brands | 823K | 38% | 2 |
| Aug 2026 | Chainsaw safety gear brands | 823K | 38.8% | 2 |
| Sep 2026 | Chainsaw safety gear brands | — | — | — |
| Oct 2025 | Chainsaw bars | 823K | 38.1% | 2 |
| Nov 2025 | Chainsaw bars | 823K | 43% | 2 |
| Dec 2025 | Chainsaw bars | 823K | 48.2% | 2 |
| Jan 2026 | Chainsaw bars | 823K | 43.5% | 2 |
| Feb 2026 | Chainsaw bars | 823K | 43.5% | 2 |
| Mar 2026 | Chainsaw bars | 1M | 41.6% | 2 |
| Apr 2026 | Chainsaw bars | 1M | 36% | 2 |
| May 2026 | Chainsaw bars | 1M | 35.6% | 2 |
| Jun 2026 | Chainsaw bars | 1M | 40.9% | 2 |
| Jul 2026 | Chainsaw bars | 823K | 41.3% | 2 |
| Aug 2026 | Chainsaw bars | 823K | 41.7% | 2 |
| Sep 2026 | Chainsaw bars | — | — | — |

## How is Stihl measured?

Brandwave collects information about searches that people make online using Stihl’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stihl”

## Which garden machinery brands compete with Stihl?

- [Honda](/demand/global-en/brands/honda): Head-to-head: /demand/global-en/compare/honda-vs-stihl
- [Husqvarna](/demand/global-en/brands/husqvarna): Head-to-head: /demand/global-en/compare/husqvarna-vs-stihl
- [Makita](/demand/global-en/brands/makita): Head-to-head: /demand/global-en/compare/makita-vs-stihl
- [Ryobi](/demand/global-en/brands/ryobi): Head-to-head: /demand/global-en/compare/ryobi-vs-stihl
- [EGO Power+](/demand/global-en/brands/ego-power)

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stihl: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/stihl

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stihl. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.