--- title: "Stetson: search popularity and Share of Search worldwide" description: "Stetson is a hat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/stetson" publisher: "Brandwave" --- # Stetson: search popularity and Share of Search worldwide Stetson is a hat brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Stetson - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among hats**: 22.6% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hats | 3 | 22.6% | 201K | | Cap brands | 3 | 22.9% | 201K | - [Hats](/demand/global-en/categories/hats) - [Cap brands](/demand/global-en/categories/cap-brands) ## How has branded search demand for Stetson changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Stetson worldwide rose from 165K to 201K. - Across the 11 months ending August 2026, Stetson’s estimated Share of Search among hats worldwide increased from 18.8% to 22.6%. - Across the 11 months ending August 2026, Stetson’s estimated Share of Search among hats worldwide peaked at 28.4% in June 2026 and was lowest at 18.8% in October 2025. - Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide increased from 19.1% to 22.9%. - Across the 11 months ending August 2026, Stetson’s estimated Share of Search among cap brands worldwide peaked at 28.7% in June 2026 and was lowest at 19.1% in October 2025. ## How did search popularity change for hats worldwide in August 2026? - Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## How did search popularity change for cap brands worldwide in August 2026? - Estimated monthly branded searches for Stetson worldwide rose 21.8% over 11 measured months, from 165K to 201K in August 2026. - Estimated monthly branded searches for Kangol worldwide fell 18.5% over 11 measured months, from 135K to 110K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hats | 165K | 18.8% | 3 | | Nov 2025 | Hats | 201K | 20.8% | 3 | | Dec 2025 | Hats | 246K | 22.2% | 3 | | Jan 2026 | Hats | 201K | 22% | 3 | | Feb 2026 | Hats | 165K | 22% | 3 | | Mar 2026 | Hats | 201K | 21.9% | 3 | | Apr 2026 | Hats | 201K | 21.9% | 3 | | May 2026 | Hats | 201K | 21% | 3 | | Jun 2026 | Hats | 301K | 28.4% | 2 | | Jul 2026 | Hats | 201K | 22.6% | 3 | | Aug 2026 | Hats | 201K | 22.6% | 3 | | Sep 2026 | Hats | — | — | — | | Oct 2025 | Cap brands | 165K | 19.1% | 3 | | Nov 2025 | Cap brands | 201K | 21% | 3 | | Dec 2025 | Cap brands | 246K | 22.4% | 3 | | Jan 2026 | Cap brands | 201K | 22.3% | 3 | | Feb 2026 | Cap brands | 165K | 22.3% | 3 | | Mar 2026 | Cap brands | 201K | 22.2% | 3 | | Apr 2026 | Cap brands | 201K | 22.2% | 3 | | May 2026 | Cap brands | 201K | 21.2% | 3 | | Jun 2026 | Cap brands | 301K | 28.7% | 2 | | Jul 2026 | Cap brands | 201K | 22.9% | 3 | | Aug 2026 | Cap brands | 201K | 22.9% | 3 | | Sep 2026 | Cap brands | — | — | — | ## How is Stetson measured? Brandwave collects information about searches that people make online using Stetson’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stetson” ## Which hats compete with Stetson? - [New Era](/demand/global-en/brands/new-era): Head-to-head: /demand/global-en/compare/new-era-vs-stetson - [Mitchell & Ness](/demand/global-en/brands/mitchell-and-ness): Head-to-head: /demand/global-en/compare/mitchell-and-ness-vs-stetson - [Kangol](/demand/global-en/brands/kangol): Head-to-head: /demand/global-en/compare/kangol-vs-stetson - [Flexfit](/demand/global-en/brands/flexfit): Head-to-head: /demand/global-en/compare/flexfit-vs-stetson - [Borsalino](/demand/global-en/brands/borsalino): Head-to-head: /demand/global-en/compare/borsalino-vs-stetson ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Stetson: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/stetson This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stetson. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.