---
title: "Sterling: search popularity and Share of Search worldwide"
description: "Sterling is background check service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/sterling"
publisher: "Brandwave"
---

# Sterling: search popularity and Share of Search worldwide

Sterling is background check service. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Sterling
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among background check services**: 5.7%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Background check services | 5 | 5.7% | 18.1K |

- [Background check services](/demand/global-en/categories/background-check-services)

## How has branded search demand for Sterling changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Sterling worldwide fell from 27.1K to 18.1K.
- Across the 11 months ending August 2026, Sterling’s estimated Share of Search among background check services worldwide decreased from 8.6% to 5.7%.
- Across the 11 months ending August 2026, Sterling’s estimated Share of Search among background check services worldwide peaked at 8.6% in October 2025 and was lowest at 5.4% in March 2026.
- Across the 11 months ending August 2026, Sterling fell from 3rd to 5th among background check services worldwide.

## How did search popularity change for background check services worldwide in August 2026?

- In August 2026, Certn overtook Sterling to rank 4th among background check services worldwide, at 6.7%.
- In August 2026, Checkr gained estimated Share of Search among background check services worldwide, from 41.1% to 41.8%.
- In August 2026, HireRight lost estimated Share of Search among background check services worldwide, from 39.1% to 37.5%.
- Accurate Background’s estimated Share of Search among background check services worldwide has gained ground for 3 months in a row, from 5.6% to 7.5% in August 2026.
- Estimated monthly branded searches for GoodHire worldwide fell 33.3% over 11 measured months, from 3.6K to 2.4K in August 2026.
- Estimated monthly branded searches for Sterling worldwide fell 33.2% over 11 measured months, from 27.1K to 18.1K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Background check services | 27.1K | 8.6% | 3 |
| Nov 2025 | Background check services | 22.2K | 8.1% | 3 |
| Dec 2025 | Background check services | 18.1K | 7% | 3 |
| Jan 2026 | Background check services | 18.1K | 6% | 4 |
| Feb 2026 | Background check services | 22.2K | 6% | 3 |
| Mar 2026 | Background check services | 22.2K | 5.4% | 3 |
| Apr 2026 | Background check services | 22.2K | 6% | 4 |
| May 2026 | Background check services | 22.2K | 6.3% | 3 |
| Jun 2026 | Background check services | 22.2K | 7.2% | 4 |
| Jul 2026 | Background check services | 18.1K | 6% | 4 |
| Aug 2026 | Background check services | 18.1K | 5.7% | 5 |
| Sep 2026 | Background check services | — | — | — |

## How is Sterling measured?

Brandwave collects information about searches that people make online using Sterling’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “sterling background check”

## Which background check services compete with Sterling?

- [Checkr](/demand/global-en/brands/checkr): Head-to-head: /demand/global-en/compare/checkr-vs-sterling
- [HireRight](/demand/global-en/brands/hireright): Head-to-head: /demand/global-en/compare/hireright-vs-sterling
- [Accurate Background](/demand/global-en/brands/accurate-background): Head-to-head: /demand/global-en/compare/accurate-background-vs-sterling
- [Certn](/demand/global-en/brands/certn): Head-to-head: /demand/global-en/compare/certn-vs-sterling
- [GoodHire](/demand/global-en/brands/goodhire): Head-to-head: /demand/global-en/compare/goodhire-vs-sterling

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Sterling: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/sterling

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/sterling. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.