--- title: "Step2: search popularity and Share of Search worldwide" description: "Step2 makes kids play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/step2" publisher: "Brandwave" --- # Step2: search popularity and Share of Search worldwide Step2 makes kids play equipment. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Step2 - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among ride on toys**: 15% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Ride on toys | 4 | 15% | 49.5K | | Sandpits | 2 | 24.9% | 49.5K | - [Ride on toys](/demand/global-en/categories/ride-on-toys) - [Sandpits](/demand/global-en/categories/sandpits) ## How has branded search demand for Step2 changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Step2 worldwide rose from 40.5K to 49.5K. - Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide increased from 12.6% to 15%. - Across the 11 months ending August 2026, Step2’s estimated Share of Search among ride on toys worldwide peaked at 16.8% in April 2026 and was lowest at 11.1% in December 2025. - Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide increased from 21.8% to 24.9%. - Across the 11 months ending August 2026, Step2’s estimated Share of Search among sandpits worldwide peaked at 27.3% in April 2026 and was lowest at 18.5% in December 2025. ## How did search popularity change for ride on toys worldwide in August 2026? - In August 2026, Radio Flyer overtook Micro Scooters to rank 2nd among ride on toys worldwide, at 18.3%. - In August 2026, Globber lost estimated Share of Search among ride on toys worldwide, from 12.4% to 10%. - Little Tikes’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 43.5% to 40.8% in August 2026. - Micro Scooters’ estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026. - Step2’s estimated Share of Search among ride on toys worldwide has lost ground for 3 months in a row, from 15.9% to 15% in August 2026. ## How did search popularity change for sandpits worldwide in August 2026? - In August 2026, Little Tikes gained estimated Share of Search among sandpits worldwide, from 66.3% to 67.9%. - In August 2026, Step2 gained estimated Share of Search among sandpits worldwide, from 24.3% to 24.9%. - In August 2026, TP Toys lost estimated Share of Search among sandpits worldwide, from 4% to 2.7%. - In August 2026, Plum lost estimated Share of Search among sandpits worldwide, from 3.2% to 2.2%. - In August 2026, Chad Valley rose from 5th to 4th among sandpits worldwide. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Ride on toys | 40.5K | 12.6% | 4 | | Nov 2025 | Ride on toys | 49.5K | 11.6% | 5 | | Dec 2025 | Ride on toys | 40.5K | 11.1% | 4 | | Jan 2026 | Ride on toys | 33.1K | 13.1% | 4 | | Feb 2026 | Ride on toys | 33.1K | 13.9% | 4 | | Mar 2026 | Ride on toys | 49.5K | 15% | 3 | | Apr 2026 | Ride on toys | 60.5K | 16.8% | 3 | | May 2026 | Ride on toys | 60.5K | 15.9% | 3 | | Jun 2026 | Ride on toys | 49.5K | 15.5% | 3 | | Jul 2026 | Ride on toys | 49.5K | 15.1% | 4 | | Aug 2026 | Ride on toys | 49.5K | 15% | 4 | | Sep 2026 | Ride on toys | — | — | — | | Oct 2025 | Sandpits | 40.5K | 21.8% | 2 | | Nov 2025 | Sandpits | 49.5K | 21.5% | 2 | | Dec 2025 | Sandpits | 40.5K | 18.5% | 2 | | Jan 2026 | Sandpits | 33.1K | 21.6% | 2 | | Feb 2026 | Sandpits | 33.1K | 21.5% | 2 | | Mar 2026 | Sandpits | 49.5K | 24.2% | 2 | | Apr 2026 | Sandpits | 60.5K | 27.3% | 2 | | May 2026 | Sandpits | 60.5K | 24.4% | 2 | | Jun 2026 | Sandpits | 49.5K | 24.4% | 2 | | Jul 2026 | Sandpits | 49.5K | 24.3% | 2 | | Aug 2026 | Sandpits | 49.5K | 24.9% | 2 | | Sep 2026 | Sandpits | — | — | — | ## How is Step2 measured? Brandwave collects information about searches that people make online using Step2’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “step2” ## Which ride on toys compete with Step2? - [Little Tikes](/demand/global-en/brands/little-tikes): Head-to-head: /demand/global-en/compare/little-tikes-vs-step2 - [Radio Flyer](/demand/global-en/brands/radio-flyer): Head-to-head: /demand/global-en/compare/radio-flyer-vs-step2 - [Micro Scooters](/demand/global-en/brands/micro-scooters): Head-to-head: /demand/global-en/compare/micro-scooters-vs-step2 - [Globber](/demand/global-en/brands/globber): Head-to-head: /demand/global-en/compare/globber-vs-step2 - [Berg](/demand/global-en/brands/berg): Head-to-head: /demand/global-en/compare/berg-vs-step2 ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Step2: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/step2 This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/step2. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.