---
title: "Step One: search popularity and Share of Search worldwide"
description: "Step One is an underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/step-one"
publisher: "Brandwave"
---

# Step One: search popularity and Share of Search worldwide

Step One is an underwear brand sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Step One
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among underwear brands**: 0.52%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Underwear brands | 3 | 0.52% | 18.1K |

- [Underwear brands](/demand/global-en/categories/underwear-brands)

## How has branded search demand for Step One changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Step One worldwide rose from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Step One’s estimated Share of Search among underwear brands worldwide held steady, from 0.42% to 0.52%.

## How did search popularity change for underwear brands worldwide in August 2026?

- Estimated monthly branded searches for Step One worldwide rose 22.3% over 11 measured months, from 14.8K to 18.1K in August 2026.
- Estimated monthly branded searches for Jockey worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Underwear brands | 14.8K | 0.42% | 3 |
| Nov 2025 | Underwear brands | 27.1K | 0.52% | 3 |
| Dec 2025 | Underwear brands | 18.1K | 0.42% | 3 |
| Jan 2026 | Underwear brands | 9.9K | 0.28% | 3 |
| Feb 2026 | Underwear brands | 9.9K | 0.23% | 3 |
| Mar 2026 | Underwear brands | 14.8K | 0.29% | 3 |
| Apr 2026 | Underwear brands | 14.8K | 0.42% | 3 |
| May 2026 | Underwear brands | 14.8K | 0.35% | 3 |
| Jun 2026 | Underwear brands | 14.8K | 0.42% | 3 |
| Jul 2026 | Underwear brands | 14.8K | 0.42% | 3 |
| Aug 2026 | Underwear brands | 18.1K | 0.52% | 3 |
| Sep 2026 | Underwear brands | — | — | — |

## How is Step One measured?

Brandwave collects information about searches that people make online using Step One’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “step one boxers”

## Which underwear brands compete with Step One?

- [Calvin Klein](/demand/global-en/brands/calvin-klein): Head-to-head: /demand/global-en/compare/calvin-klein-vs-step-one
- [Hanes](/demand/global-en/brands/hanes): Head-to-head: /demand/global-en/compare/hanes-vs-step-one
- [Bonds](/demand/global-en/brands/bonds): Head-to-head: /demand/global-en/compare/bonds-vs-step-one
- [Jockey](/demand/global-en/brands/jockey): Head-to-head: /demand/global-en/compare/jockey-vs-step-one

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Step One: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/step-one

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/step-one. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.