---
title: "Steelcase: search popularity and Share of Search worldwide"
description: "Steelcase offers ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/steelcase"
publisher: "Brandwave"
---

# Steelcase: search popularity and Share of Search worldwide

Steelcase offers ergonomic office chairs. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steelcase
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among ergonomic office chair brands**: 17.6%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Ergonomic office chair brands | 2 | 17.6% | 258K |

- [Ergonomic office chair brands](/demand/global-en/categories/ergonomic-office-chair-brands)

## How has branded search demand for Steelcase changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steelcase worldwide fell from 292K to 258K.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands worldwide decreased from 20.9% to 17.6%.
- Across the 11 months ending August 2026, Steelcase’s estimated Share of Search among ergonomic office chair brands worldwide peaked at 20.9% in October 2025 and was lowest at 16% in January 2026.

## How did search popularity change for ergonomic office chair brands worldwide in August 2026?

- In August 2026, Herman Miller gained estimated Share of Search among ergonomic office chair brands worldwide, from 68.4% to 70.4%.
- In August 2026, Branch lost estimated Share of Search among ergonomic office chair brands worldwide, from 4.3% to 3.4%.
- In August 2026, Steelcase lost estimated Share of Search among ergonomic office chair brands worldwide, from 18.3% to 17.6%.
- In August 2026, Humanscale rose from 5th to 4th among ergonomic office chair brands worldwide.
- Estimated monthly branded searches for Haworth worldwide rose 13.4% over 11 measured months, from 59.7K to 67.8K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Ergonomic office chair brands | 292K | 20.9% | 2 |
| Nov 2025 | Ergonomic office chair brands | 297K | 17.9% | 2 |
| Dec 2025 | Ergonomic office chair brands | 243K | 16.8% | 2 |
| Jan 2026 | Ergonomic office chair brands | 251K | 16% | 2 |
| Feb 2026 | Ergonomic office chair brands | 255K | 19% | 2 |
| Mar 2026 | Ergonomic office chair brands | 255K | 17.2% | 2 |
| Apr 2026 | Ergonomic office chair brands | 252K | 19.6% | 2 |
| May 2026 | Ergonomic office chair brands | 257K | 18.5% | 2 |
| Jun 2026 | Ergonomic office chair brands | 264K | 19.4% | 2 |
| Jul 2026 | Ergonomic office chair brands | 250K | 18.3% | 2 |
| Aug 2026 | Ergonomic office chair brands | 258K | 17.6% | 2 |
| Sep 2026 | Ergonomic office chair brands | — | — | — |

## How is Steelcase measured?

Brandwave collects information about searches that people make online using Steelcase’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steelcase”
- “steelcase chairs”
- “steelcase com”
- “steelcase ergonomic chair”
- “steelcase gesture”
- “steelcase karman”
- “steelcase leap”
- “steelcase office chair”
- “steelcase series 1”

## Which ergonomic office chair brands compete with Steelcase?

- [Herman Miller](/demand/global-en/brands/herman-miller): Head-to-head: /demand/global-en/compare/herman-miller-vs-steelcase
- [Haworth](/demand/global-en/brands/haworth): Head-to-head: /demand/global-en/compare/haworth-vs-steelcase
- [Humanscale](/demand/global-en/brands/humanscale): Head-to-head: /demand/global-en/compare/humanscale-vs-steelcase
- [Branch](/demand/global-en/brands/branch-furniture): Head-to-head: /demand/global-en/compare/branch-furniture-vs-steelcase

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Steelcase: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/steelcase

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/steelcase. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.