---
title: "Steel Blue: search popularity and Share of Search worldwide"
description: "Steel Blue makes safety boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/steel-blue"
publisher: "Brandwave"
---

# Steel Blue: search popularity and Share of Search worldwide

Steel Blue makes safety boots. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steel Blue
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among safety boots**: 2.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Safety boots | 4 | 2.5% | 60.5K |

- [Safety boots](/demand/global-en/categories/safety-boots)

## How has branded search demand for Steel Blue changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steel Blue worldwide held steady at 60.5K.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide increased from 1.3% to 2.5%.
- Across the 11 months ending August 2026, Steel Blue’s estimated Share of Search among safety boots worldwide peaked at 3.4% in June 2026 and was lowest at 1% in November 2025.

## How did search popularity change for safety boots worldwide in August 2026?

- In August 2026, Blundstone gained estimated Share of Search among safety boots worldwide, from 10.1% to 12.7%.
- In August 2026, Dr. Martens gained estimated Share of Search among safety boots worldwide, from 61.5% to 63.2%.
- In August 2026, Red Wing lost estimated Share of Search among safety boots worldwide, from 22.7% to 19%.
- In August 2026, Steel Blue lost estimated Share of Search among safety boots worldwide, from 3.1% to 2.5%.
- Estimated monthly branded searches for Caterpillar worldwide fell 17.2% over 11 measured months, from 2.9K to 2.4K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Safety boots | 60.5K | 1.3% | 4 |
| Nov 2025 | Safety boots | 60.5K | 1% | 5 |
| Dec 2025 | Safety boots | 60.5K | 1.2% | 5 |
| Jan 2026 | Safety boots | 60.5K | 1.3% | 5 |
| Feb 2026 | Safety boots | 60.5K | 2.1% | 4 |
| Mar 2026 | Safety boots | 74K | 1.8% | 4 |
| Apr 2026 | Safety boots | 60.5K | 2.3% | 4 |
| May 2026 | Safety boots | 60.5K | 3% | 4 |
| Jun 2026 | Safety boots | 60.5K | 3.4% | 4 |
| Jul 2026 | Safety boots | 60.5K | 3.1% | 4 |
| Aug 2026 | Safety boots | 60.5K | 2.5% | 4 |
| Sep 2026 | Safety boots | — | — | — |

## How is Steel Blue measured?

Brandwave collects information about searches that people make online using Steel Blue’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steel blue”

## Which safety boots compete with Steel Blue?

- [Dr. Martens](/demand/global-en/brands/dr-martens): Head-to-head: /demand/global-en/compare/dr-martens-vs-steel-blue
- [Red Wing](/demand/global-en/brands/red-wing): Head-to-head: /demand/global-en/compare/red-wing-vs-steel-blue
- [Blundstone](/demand/global-en/brands/blundstone): Head-to-head: /demand/global-en/compare/blundstone-vs-steel-blue
- [Timberland PRO](/demand/global-en/brands/timberland-pro): Head-to-head: /demand/global-en/compare/steel-blue-vs-timberland-pro
- [Caterpillar](/demand/global-en/brands/caterpillar): Head-to-head: /demand/global-en/compare/caterpillar-vs-steel-blue

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Steel Blue: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/steel-blue

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/steel-blue. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.