---
title: "Steeden: search popularity and Share of Search worldwide"
description: "Steeden makes rugby gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/steeden"
publisher: "Brandwave"
---

# Steeden: search popularity and Share of Search worldwide

Steeden makes rugby gear sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steeden
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among rugby balls**: 26.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Rugby balls | 2 | 26.1% | 18.1K |

- [Rugby balls](/demand/global-en/categories/rugby-balls)

## How has branded search demand for Steeden changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steeden worldwide rose from 14.8K to 18.1K.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide increased from 24% to 26.1%.
- Across the 11 months ending August 2026, Steeden’s estimated Share of Search among rugby balls worldwide peaked at 42.2% in April 2026 and was lowest at 20.5% in December 2025.

## How did search popularity change for rugby balls worldwide in August 2026?

- In August 2026, Canterbury gained estimated Share of Search among rugby balls worldwide, from 42% to 47.7%.
- In August 2026, Webb Ellis gained estimated Share of Search among rugby balls worldwide, from 12.5% to 17.4%.
- In August 2026, Steeden lost estimated Share of Search among rugby balls worldwide, from 34.2% to 26.1%.
- In August 2026, Gilbert lost estimated Share of Search among rugby balls worldwide, from 10.2% to 7.8%.
- Estimated monthly branded searches for Summit worldwide rose 28.6% over 11 measured months, from 70 to 90 in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Rugby balls | 14.8K | 24% | 2 |
| Nov 2025 | Rugby balls | 18.1K | 36.3% | 1 |
| Dec 2025 | Rugby balls | 14.8K | 20.5% | 2 |
| Jan 2026 | Rugby balls | 14.8K | 39.5% | 1 |
| Feb 2026 | Rugby balls | 14.8K | 38.3% | 1 |
| Mar 2026 | Rugby balls | 18.1K | 38.3% | 1 |
| Apr 2026 | Rugby balls | 18.1K | 42.2% | 1 |
| May 2026 | Rugby balls | 18.1K | 32.6% | 2 |
| Jun 2026 | Rugby balls | 18.1K | 37% | 2 |
| Jul 2026 | Rugby balls | 18.1K | 34.2% | 2 |
| Aug 2026 | Rugby balls | 18.1K | 26.1% | 2 |
| Sep 2026 | Rugby balls | — | — | — |

## How is Steeden measured?

Brandwave collects information about searches that people make online using Steeden’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steeden”

## Which rugby balls compete with Steeden?

- [Canterbury](/demand/global-en/brands/canterbury): Head-to-head: /demand/global-en/compare/canterbury-vs-steeden
- [Webb Ellis](/demand/global-en/brands/webb-ellis): Head-to-head: /demand/global-en/compare/steeden-vs-webb-ellis
- [Gilbert](/demand/global-en/brands/gilbert): Head-to-head: /demand/global-en/compare/gilbert-vs-steeden
- [Rhino Water Tanks](/demand/global-en/brands/rhino): Head-to-head: /demand/global-en/compare/rhino-vs-steeden
- [Summit](/demand/global-en/brands/summit-rugby): Head-to-head: /demand/global-en/compare/steeden-vs-summit-rugby

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Steeden: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/steeden

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/steeden. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.