---
title: "Steam: search popularity worldwide"
description: "Steam is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/steam"
publisher: "Brandwave"
---

# Steam: search popularity worldwide

Steam is a game platform used in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steam
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among gaming platforms**: 1.8%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Gaming platforms | 4 | 1.8% | 368K |

- [Gaming platforms](/demand/global-en/categories/gaming-platforms)

## How has branded search demand for Steam changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steam worldwide rose from 201K to 368K.
- Across the 11 months ending August 2026, Steam’s estimated Share of Search among gaming platforms worldwide increased from 0.92% to 1.8%.
- Across the 11 months ending August 2026, Steam’s estimated Share of Search among gaming platforms worldwide peaked at 3% in July 2026 and was lowest at 0.87% in November 2025.

## How did search popularity change for gaming platforms worldwide in August 2026?

- In August 2026, Xbox overtook Nintendo Switch to take the highest estimated Share of Search among gaming platforms worldwide, at 36.6%.
- In August 2026, Nintendo Switch gained estimated Share of Search among gaming platforms worldwide, from 34.9% to 36.4%.
- In August 2026, PlayStation lost estimated Share of Search among gaming platforms worldwide, from 27.6% to 24.5%.
- In August 2026, Steam lost estimated Share of Search among gaming platforms worldwide, from 3% to 1.8%.
- Estimated monthly branded searches for GOG worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Gaming platforms | 201K | 0.92% | 4 |
| Nov 2025 | Gaming platforms | 246K | 0.87% | 4 |
| Dec 2025 | Gaming platforms | 368K | 1.2% | 4 |
| Jan 2026 | Gaming platforms | 301K | 1.3% | 4 |
| Feb 2026 | Gaming platforms | 246K | 1.3% | 4 |
| Mar 2026 | Gaming platforms | 246K | 1.2% | 4 |
| Apr 2026 | Gaming platforms | 201K | 1% | 4 |
| May 2026 | Gaming platforms | 246K | 1.2% | 4 |
| Jun 2026 | Gaming platforms | 550K | 2.3% | 4 |
| Jul 2026 | Gaming platforms | 673K | 3% | 4 |
| Aug 2026 | Gaming platforms | 368K | 1.8% | 4 |
| Sep 2026 | Gaming platforms | — | — | — |

## How is Steam measured?

Brandwave collects information about searches that people make online using Steam’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steam games”

## Which gaming platforms compete with Steam?

- [Xbox](/demand/global-en/brands/xbox): Head-to-head: /demand/global-en/compare/steam-vs-xbox
- [Nintendo Switch](/demand/global-en/brands/nintendo-switch): Head-to-head: /demand/global-en/compare/nintendo-switch-vs-steam
- [PlayStation](/demand/global-en/brands/playstation): Head-to-head: /demand/global-en/compare/playstation-vs-steam
- [GOG](/demand/global-en/brands/gog): Head-to-head: /demand/global-en/compare/gog-vs-steam

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Steam: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/steam

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/steam. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.