---
title: "Steam Deck: search popularity and Share of Search worldwide"
description: "Steam Deck is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/steam-deck"
publisher: "Brandwave"
---

# Steam Deck: search popularity and Share of Search worldwide

Steam Deck is a games console sold in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Steam Deck
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among video game consoles**: 8.5%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Video game consoles | 4 | 8.5% | 1.5M |

- [Video game consoles](/demand/global-en/categories/video-game-consoles)

## How has branded search demand for Steam Deck changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Steam Deck worldwide fell from 1.8M to 1.5M.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide decreased from 9.7% to 8.5%.
- Across the 11 months ending August 2026, Steam Deck’s estimated Share of Search among video game consoles worldwide peaked at 13.9% in November 2025 and was lowest at 8.3% in July 2026.

## How did search popularity change for video game consoles worldwide in August 2026?

- In August 2026, Nintendo Switch gained estimated Share of Search among video game consoles worldwide, from 15.1% to 19%.
- In August 2026, Xbox gained estimated Share of Search among video game consoles worldwide, from 41.2% to 42.4%.
- In August 2026, PlayStation lost estimated Share of Search among video game consoles worldwide, from 33.7% to 28.3%.
- Estimated monthly branded searches for Meta Quest worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026.
- Estimated monthly branded searches for Steam Deck worldwide fell 18% over 11 measured months, from 1.8M to 1.5M in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Video game consoles | 1.8M | 9.7% | 4 |
| Nov 2025 | Video game consoles | 3.4M | 13.9% | 4 |
| Dec 2025 | Video game consoles | 3.4M | 13% | 4 |
| Jan 2026 | Video game consoles | 2.2M | 12.1% | 4 |
| Feb 2026 | Video game consoles | 1.8M | 11.4% | 4 |
| Mar 2026 | Video game consoles | 1.8M | 10% | 4 |
| Apr 2026 | Video game consoles | 1.8M | 11% | 4 |
| May 2026 | Video game consoles | 2.2M | 12.6% | 4 |
| Jun 2026 | Video game consoles | 1.8M | 10.2% | 4 |
| Jul 2026 | Video game consoles | 1.5M | 8.3% | 4 |
| Aug 2026 | Video game consoles | 1.5M | 8.5% | 4 |
| Sep 2026 | Video game consoles | — | — | — |

## How is Steam Deck measured?

Brandwave collects information about searches that people make online using Steam Deck’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “steam deck”

## Which video game consoles compete with Steam Deck?

- [Xbox](/demand/global-en/brands/xbox): Head-to-head: /demand/global-en/compare/steam-deck-vs-xbox
- [PlayStation](/demand/global-en/brands/playstation): Head-to-head: /demand/global-en/compare/playstation-vs-steam-deck
- [Nintendo Switch](/demand/global-en/brands/nintendo-switch): Head-to-head: /demand/global-en/compare/nintendo-switch-vs-steam-deck
- [Meta Quest](/demand/global-en/brands/meta-quest): Head-to-head: /demand/global-en/compare/meta-quest-vs-steam-deck
- [Atari](/demand/global-en/brands/atari): Head-to-head: /demand/global-en/compare/atari-vs-steam-deck

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Steam Deck: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/steam-deck

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/steam-deck. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.