---
title: "State Farm: search popularity and Share of Search worldwide"
description: "State Farm is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/state-farm"
publisher: "Brandwave"
---

# State Farm: search popularity and Share of Search worldwide

State Farm is insurer. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: State Farm
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among home insurance brands**: 21.1%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Home insurance brands | 2 | 21.1% | 301K |

- [Home insurance brands](/demand/global-en/categories/home-insurance-brands)

## How has branded search demand for State Farm changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for State Farm worldwide held steady at 301K.
- Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide decreased from 22.2% to 21.1%.
- Across the 11 months ending August 2026, State Farm’s estimated Share of Search among home insurance brands worldwide peaked at 23.6% in April 2026 and was lowest at 17.4% in February 2026.
- Across the 11 months ending August 2026, State Farm rose from 3rd to 2nd among home insurance brands worldwide.

## How did search popularity change for home insurance brands worldwide in August 2026?

- In August 2026, State Farm overtook Allstate to rank 2nd among home insurance brands worldwide, at 21.1%.
- In August 2026, Liberty Mutual lost estimated Share of Search among home insurance brands worldwide, from 49.5% to 47.2%.
- In August 2026, Allstate lost estimated Share of Search among home insurance brands worldwide, from 18.1% to 17.2%.
- Estimated monthly branded searches for Direct Line worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Home insurance brands | 301K | 22.2% | 3 |
| Nov 2025 | Home insurance brands | 246K | 22.2% | 3 |
| Dec 2025 | Home insurance brands | 246K | 22.2% | 3 |
| Jan 2026 | Home insurance brands | 301K | 22.2% | 3 |
| Feb 2026 | Home insurance brands | 246K | 17.4% | 3 |
| Mar 2026 | Home insurance brands | 301K | 22.2% | 3 |
| Apr 2026 | Home insurance brands | 301K | 23.6% | 2 |
| May 2026 | Home insurance brands | 301K | 23.2% | 2 |
| Jun 2026 | Home insurance brands | 246K | 18.1% | 3 |
| Jul 2026 | Home insurance brands | 246K | 18.1% | 3 |
| Aug 2026 | Home insurance brands | 301K | 21.1% | 2 |
| Sep 2026 | Home insurance brands | — | — | — |

## How is State Farm measured?

Brandwave collects information about searches that people make online using State Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “state farm insurance”

## Which home insurance brands compete with State Farm?

- [Liberty Mutual](/demand/global-en/brands/liberty-mutual): Head-to-head: /demand/global-en/compare/liberty-mutual-vs-state-farm
- [Allstate](/demand/global-en/brands/allstate): Head-to-head: /demand/global-en/compare/allstate-vs-state-farm
- [Lemonade](/demand/global-en/brands/lemonade): Head-to-head: /demand/global-en/compare/lemonade-vs-state-farm
- [Aviva](/demand/global-en/brands/aviva): Head-to-head: /demand/global-en/compare/aviva-vs-state-farm
- [Direct Line](/demand/global-en/brands/direct-line): Head-to-head: /demand/global-en/compare/direct-line-vs-state-farm

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "State Farm: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/state-farm

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/state-farm. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.