--- title: "start.gg: search popularity worldwide" description: "A platform for running and entering esports tournaments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/start-gg" publisher: "Brandwave" --- # start.gg: search popularity worldwide A platform for running and entering esports tournaments. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: start.gg - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among esports platforms**: 0.76% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Esports platforms | 3 | 0.76% | 40.5K | - [Esports platforms](/demand/global-en/categories/esports-platforms) ## Top esports platforms in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, start.gg was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. start.gg is the third most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Battlefy | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | FACEIT | 2nd | 2 of 3 | 1 of 2 | 3 of 5 | | start.gg | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Challengermode | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Toornament | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | ESL | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about esports platforms - Asked ChatGPT "Which esports platform should I use?": 1. FACEIT, 2. Challengermode, 3. start.gg, 4. Battlefy - Asked ChatGPT "What are the best esports platforms?": 1. FACEIT, 2. Battlefy, 3. start.gg, 4. Challengermode, 5. Toornament - Asked ChatGPT "What's the best esports platform for tournament management?": 1. start.gg, 2. Challengermode, 3. Toornament, 4. Battlefy - Searched Google, AI Overview "esports platform": 1. Battlefy, 2. Toornament, 3. Challengermode - Searched Google, AI Overview "competitive gaming platform": 1. Battlefy, 2. FACEIT, 3. start.gg Not named in any answer: ESL. Brands are listed in the order each answer named them. The answers were collected in the United States on October 19, 2026. ## How has branded search demand for start.gg changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for start.gg worldwide fell from 49.5K to 40.5K. - Across the 12 months ending September 2026, start.gg’s share of searches among esports platforms worldwide decreased from 1.6% to 0.76%. - Across the 12 months ending September 2026, start.gg’s share of searches among esports platforms worldwide peaked at 2% in June 2026 and was lowest at 0.76% in September 2026. ## How did search popularity change for esports platforms worldwide in September 2026? - FACEIT’s share of searches among esports platforms worldwide has gained ground for 3 months in a row, from 90% to 93.5% in September 2026. - start.gg’s share of searches among esports platforms worldwide has lost ground for 3 months in a row, from 2% to 0.76% in September 2026. - Estimated monthly branded searches for Toornament worldwide fell 45.5% over 12 measured months, from 9.9K to 5.4K in September 2026. - Estimated monthly branded searches for ESL worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026. - Estimated monthly branded searches for Battlefy worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Esports platforms | 49.5K | 1.6% | 3 | | Nov 2025 | Esports platforms | 60.5K | 1.6% | 3 | | Dec 2025 | Esports platforms | 33.1K | 0.9% | 3 | | Jan 2026 | Esports platforms | 60.5K | 1.3% | 3 | | Feb 2026 | Esports platforms | 40.5K | 0.91% | 3 | | Mar 2026 | Esports platforms | 60.5K | 1.3% | 3 | | Apr 2026 | Esports platforms | 60.5K | 1.4% | 3 | | May 2026 | Esports platforms | 74K | 1.7% | 3 | | Jun 2026 | Esports platforms | 90.5K | 2% | 3 | | Jul 2026 | Esports platforms | 49.5K | 1.1% | 3 | | Aug 2026 | Esports platforms | 49.5K | 0.92% | 3 | | Sep 2026 | Esports platforms | 40.5K | 0.76% | 3 | ## How are start.gg’s branded searches counted? Brandwave collects information about searches that people make online using start.gg’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “start gg” - “start.gg” ## Which esports platforms compete with start.gg? - [FACEIT](/demand/global-en/brands/faceit): Head-to-head: /demand/global-en/compare/faceit-vs-start-gg - [ESL](/demand/global-en/brands/esl): Head-to-head: /demand/global-en/compare/esl-vs-start-gg - [Battlefy](/demand/global-en/brands/battlefy): Head-to-head: /demand/global-en/compare/battlefy-vs-start-gg - [Challengermode](/demand/global-en/brands/challengermode): Head-to-head: /demand/global-en/compare/challengermode-vs-start-gg - [Toornament](/demand/global-en/brands/toornament): Head-to-head: /demand/global-en/compare/start-gg-vs-toornament ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "start.gg: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/start-gg This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/start-gg. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.