--- title: "Starkey: search popularity worldwide" description: "Starkey makes hearing aids. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/starkey" publisher: "Brandwave" --- # Starkey: search popularity worldwide Starkey makes hearing aids. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Starkey - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among hearing aid brands**: 20% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Hearing aid brands | 3 | 20% | 55.3K | - [Hearing aid brands](/demand/global-en/categories/hearing-aid-brands) ## Top hearing aid brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Starkey was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Starkey is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | Phonak | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | Oticon | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | ReSound | 3rd | 2 of 3 | 2 of 2 | 4 of 5 | | Widex | 4th | 3 of 3 | 1 of 2 | 4 of 5 | | Starkey | 5th | 2 of 3 | 1 of 2 | 3 of 5 | | Signia | 6th | 2 of 3 | 1 of 2 | 3 of 5 | ## Every AI answer about hearing aid brands - Asked ChatGPT "Which hearing aid brand should I buy?": 1. Phonak, 2. Oticon, 3. ReSound, 4. Widex - Asked ChatGPT "What are the best hearing aid brands?": 1. Phonak, 2. Oticon, 3. ReSound, 4. Signia, 5. Widex, 6. Starkey - Asked ChatGPT "What's the best hearing aid brand for better hearing?": 1. Phonak, 2. Oticon, 3. Starkey, 4. Widex, 5. Signia - Searched Google, AI Overview "hearing aid brands": 1. Phonak, 2. Oticon, 3. Starkey, 4. Widex, 5. ReSound, 6. Signia - Searched Google, AI Overview "best hearing aids": 1. Phonak, 2. Oticon, 3. ReSound Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Starkey changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Starkey worldwide fell from 66.2K to 55.3K. - Across the 12 months ending September 2026, Starkey’s share of searches among hearing aid brands worldwide decreased from 20.6% to 20%. - Across the 12 months ending September 2026, Starkey’s share of searches among hearing aid brands worldwide peaked at 21.8% in December 2025 and was lowest at 18.5% in January 2026. ## How did search popularity change for hearing aid brands worldwide in September 2026? - In September 2026, ReSound gained share of searches among hearing aid brands worldwide, from 10% to 11.9%. - Estimated monthly branded searches for Oticon worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Phonak worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026. - Estimated monthly branded searches for Widex worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026. - Estimated monthly branded searches for Starkey worldwide fell 16.5% over 12 measured months, from 66.2K to 55.3K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Hearing aid brands | 66.2K | 20.6% | 3 | | Nov 2025 | Hearing aid brands | 60.2K | 20.8% | 3 | | Dec 2025 | Hearing aid brands | 60.2K | 21.8% | 3 | | Jan 2026 | Hearing aid brands | 60.2K | 18.5% | 3 | | Feb 2026 | Hearing aid brands | 55.3K | 21% | 3 | | Mar 2026 | Hearing aid brands | 60.2K | 19.5% | 3 | | Apr 2026 | Hearing aid brands | 60.2K | 21.4% | 3 | | May 2026 | Hearing aid brands | 60.2K | 21.8% | 3 | | Jun 2026 | Hearing aid brands | 49.3K | 18.6% | 3 | | Jul 2026 | Hearing aid brands | 54.2K | 21% | 3 | | Aug 2026 | Hearing aid brands | 55.3K | 20.4% | 3 | | Sep 2026 | Hearing aid brands | 55.3K | 20% | 3 | ## How are Starkey’s branded searches counted? Brandwave collects information about searches that people make online using Starkey’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “starkey” - “starkey hearing aids” ## Which hearing aid brands compete with Starkey? - [Oticon](/demand/global-en/brands/oticon): Head-to-head: /demand/global-en/compare/oticon-vs-starkey - [Phonak](/demand/global-en/brands/phonak): Head-to-head: /demand/global-en/compare/phonak-vs-starkey - [Signia](/demand/global-en/brands/signia): Head-to-head: /demand/global-en/compare/signia-vs-starkey - [ReSound](/demand/global-en/brands/resound): Head-to-head: /demand/global-en/compare/resound-vs-starkey - [Widex](/demand/global-en/brands/widex): Head-to-head: /demand/global-en/compare/starkey-vs-widex ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Starkey: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/starkey This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/starkey. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.