--- title: "Starbucks: search popularity and Share of Search worldwide" description: "Starbucks is a café chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/starbucks" publisher: "Brandwave" --- # Starbucks: search popularity and Share of Search worldwide Starbucks is a café chain in New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Starbucks - **Market**: Global - **Measured month**: Aug 2026 - **Share of Search among iced coffee brands**: 93.3% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Iced coffee brands | 1 | 93.3% | 30.4M | | Coffee brands | 1 | 95.9% | 30.4M | - [Iced coffee brands](/demand/global-en/categories/iced-coffee-brands) - [Coffee brands](/demand/global-en/categories/coffee-brands) ## How has branded search demand for Starbucks changed worldwide over the last 12 months? - Across the 11 months ending August 2026, estimated monthly branded searches for Starbucks worldwide fell from 45.5M to 30.4M. - Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide decreased from 95.5% to 93.3%. - Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among iced coffee brands worldwide peaked at 96.1% in December 2025 and was lowest at 92.8% in May 2026. - Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee brands worldwide decreased from 97.1% to 95.9%. - Across the 11 months ending August 2026, Starbucks’ estimated Share of Search among coffee brands worldwide peaked at 97.6% in November 2025 and was lowest at 95.3% in May 2026. ## How did search popularity change for iced coffee brands worldwide in August 2026? - Starbucks’ estimated Share of Search among iced coffee brands worldwide has gained ground for 3 months in a row, from 92.8% to 93.3% in August 2026. - Estimated monthly branded searches for Califia Farms worldwide fell 18.2% over 11 measured months, from 12.1K to 9.9K in August 2026. ## How did search popularity change for coffee brands worldwide in August 2026? - Estimated monthly branded searches for Moccona worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026. - Estimated monthly branded searches for Starbucks worldwide fell 33.2% over 11 measured months, from 45.5M to 30.4M in August 2026. - Estimated monthly branded searches for Lavazza worldwide fell 18.2% over 11 measured months, from 368K to 301K in August 2026. - Estimated monthly branded searches for Illy worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Iced coffee brands | 45.5M | 95.5% | 1 | | Nov 2025 | Iced coffee brands | 55.6M | 96.1% | 1 | | Dec 2025 | Iced coffee brands | 55.6M | 96.1% | 1 | | Jan 2026 | Iced coffee brands | 37.2M | 94.2% | 1 | | Feb 2026 | Iced coffee brands | 30.4M | 93.8% | 1 | | Mar 2026 | Iced coffee brands | 30.4M | 93.7% | 1 | | Apr 2026 | Iced coffee brands | 30.4M | 93.3% | 1 | | May 2026 | Iced coffee brands | 30.4M | 92.8% | 1 | | Jun 2026 | Iced coffee brands | 30.4M | 92.8% | 1 | | Jul 2026 | Iced coffee brands | 30.4M | 93.3% | 1 | | Aug 2026 | Iced coffee brands | 30.4M | 93.3% | 1 | | Sep 2026 | Iced coffee brands | — | — | — | | Oct 2025 | Coffee brands | 45.5M | 97.1% | 1 | | Nov 2025 | Coffee brands | 55.6M | 97.6% | 1 | | Dec 2025 | Coffee brands | 55.6M | 97.6% | 1 | | Jan 2026 | Coffee brands | 37.2M | 96.3% | 1 | | Feb 2026 | Coffee brands | 30.4M | 96.3% | 1 | | Mar 2026 | Coffee brands | 30.4M | 96.1% | 1 | | Apr 2026 | Coffee brands | 30.4M | 95.9% | 1 | | May 2026 | Coffee brands | 30.4M | 95.3% | 1 | | Jun 2026 | Coffee brands | 30.4M | 95.5% | 1 | | Jul 2026 | Coffee brands | 30.4M | 95.9% | 1 | | Aug 2026 | Coffee brands | 30.4M | 95.9% | 1 | | Sep 2026 | Coffee brands | — | — | — | ## How is Starbucks measured? Brandwave collects information about searches that people make online using Starbucks’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “starbucks” ## Which iced coffee brands compete with Starbucks? - [Costa](/demand/global-en/brands/costa): Head-to-head: /demand/global-en/compare/costa-vs-starbucks - [Nescafé](/demand/global-en/brands/nescafe): Head-to-head: /demand/global-en/compare/nescafe-vs-starbucks - [Jimmy's](/demand/global-en/brands/jimmys): Head-to-head: /demand/global-en/compare/jimmys-vs-starbucks - [Emmi](/demand/global-en/brands/emmi): Head-to-head: /demand/global-en/compare/emmi-vs-starbucks - [Califia Farms](/demand/global-en/brands/califia-farms): Head-to-head: /demand/global-en/compare/califia-farms-vs-starbucks ## Methodology - [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Starbucks: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/starbucks This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/starbucks. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.