--- title: "Starboard: search popularity worldwide" description: "Starboard makes paddleboards and windsurf boards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/starboard-sup" publisher: "Brandwave" --- # Starboard: search popularity worldwide Starboard makes paddleboards and windsurf boards. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: Starboard - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among paddleboard brands**: 9.2% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Paddleboard brands | 2 | 9.2% | 7.5K | - [Paddleboard brands](/demand/global-en/categories/paddleboard-brands) ## Top paddleboard brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, Starboard was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Starboard is the fifth most recommended of the six. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | BOTE | 1st | 2 of 3 | 2 of 2 | 4 of 5 | | ISLE | 2nd | 3 of 3 | 2 of 2 | 5 of 5 | | iRocker | 3rd | 3 of 3 | 0 of 2 | 3 of 5 | | Red Paddle Co | 4th | 3 of 3 | 0 of 2 | 3 of 5 | | Starboard | 5th | 2 of 3 | 0 of 2 | 2 of 5 | | Bluefin | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about paddleboard brands - Asked ChatGPT "Which paddleboard brand should I buy?": 1. iRocker, 2. BOTE, 3. ISLE, 4. Red Paddle Co - Asked ChatGPT "What are the best paddleboard brands?": 1. Red Paddle Co, 2. iRocker, 3. BOTE, 4. Starboard, 5. ISLE - Asked ChatGPT "What's the best paddleboard brand for flat water?": 1. Red Paddle Co, 2. ISLE, 3. iRocker, 4. Starboard - Searched Google, AI Overview "inflatable paddleboard": 1. BOTE, 2. ISLE - Searched Google, AI Overview "best paddleboard": 1. BOTE, 2. ISLE Not named in any answer: Bluefin. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for Starboard changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for Starboard worldwide rose from 4.2K to 7.5K. - Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide increased from 5.7% to 9.2%. - Across the 12 months ending September 2026, Starboard’s share of searches among paddleboard brands worldwide peaked at 13.3% in August 2026 and was lowest at 3.9% in January 2026. ## How did search popularity change for paddleboard brands worldwide in September 2026? - In September 2026, Bluefin gained share of searches among paddleboard brands worldwide, from 58.9% to 74.4%. - In September 2026, ISLE lost share of searches among paddleboard brands worldwide, from 9.8% to 4.7%. - In September 2026, Red Paddle Co lost share of searches among paddleboard brands worldwide, from 12.2% to 7.4%. - In September 2026, Starboard lost share of searches among paddleboard brands worldwide, from 13.3% to 9.2%. - In September 2026, iRocker lost share of searches among paddleboard brands worldwide, from 3.5% to 2.3%. - Estimated monthly branded searches for BOTE worldwide rose 25.4% over 12 measured months, from 1.3K to 1.6K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Paddleboard brands | 4.2K | 5.7% | 2 | | Nov 2025 | Paddleboard brands | 4.3K | 6.8% | 2 | | Dec 2025 | Paddleboard brands | 3.4K | 4.6% | 3 | | Jan 2026 | Paddleboard brands | 4.1K | 3.9% | 3 | | Feb 2026 | Paddleboard brands | 4.1K | 6.4% | 3 | | Mar 2026 | Paddleboard brands | 5.3K | 6.6% | 3 | | Apr 2026 | Paddleboard brands | 6.4K | 7.5% | 3 | | May 2026 | Paddleboard brands | 9.4K | 9.6% | 4 | | Jun 2026 | Paddleboard brands | 13.7K | 12% | 4 | | Jul 2026 | Paddleboard brands | 14.5K | 10.5% | 4 | | Aug 2026 | Paddleboard brands | 16.7K | 13.3% | 2 | | Sep 2026 | Paddleboard brands | 7.5K | 9.2% | 2 | ## How are Starboard’s branded searches counted? Brandwave collects information about searches that people make online using Starboard’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading. - “starboard paddle board” - “starboard sup” ## Which paddleboard brands compete with Starboard? - [Bluefin](/demand/global-en/brands/bluefin): Head-to-head: /demand/global-en/compare/bluefin-vs-starboard-sup - [Red Paddle Co](/demand/global-en/brands/red-paddle-co): Head-to-head: /demand/global-en/compare/red-paddle-co-vs-starboard-sup - [ISLE](/demand/global-en/brands/isle-boards): Head-to-head: /demand/global-en/compare/isle-boards-vs-starboard-sup - [iRocker](/demand/global-en/brands/irocker): Head-to-head: /demand/global-en/compare/irocker-vs-starboard-sup - [BOTE](/demand/global-en/brands/bote): Head-to-head: /demand/global-en/compare/bote-vs-starboard-sup ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "Starboard: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/starboard-sup This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/starboard-sup. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.