---
title: "Stance: search popularity and Share of Search worldwide"
description: "Stance makes socks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time."
canonical: "https://gobrandwave.com/demand/global-en/brands/stance"
publisher: "Brandwave"
---

# Stance: search popularity and Share of Search worldwide

Stance makes socks. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

## Key facts

- **Brand**: Stance
- **Market**: Global
- **Measured month**: Aug 2026
- **Share of Search among sock brands**: <0.01%

## Where the brand sits

| Competitive set | Rank | Share of Search | Estimated monthly branded searches |
| --- | --- | --- | --- |
| Sock brands | 5 | <0.01% | 20 |
| Running socks | 6 | 0.01% | 20 |

- [Sock brands](/demand/global-en/categories/sock-brands)
- [Running socks](/demand/global-en/categories/running-socks)

## How has branded search demand for Stance changed worldwide over the last 12 months?

- Across the 11 months ending August 2026, estimated monthly branded searches for Stance worldwide held steady at 20.
- Across the 11 months ending August 2026, Stance’s estimated Share of Search among sock brands worldwide held steady at <0.01%.
- Across the 11 months ending August 2026, Stance’s estimated Share of Search among running socks worldwide held steady, from <0.01% to 0.01%.

## How did search popularity change for sock brands worldwide in August 2026?

- In August 2026, Smartwool gained estimated Share of Search among sock brands worldwide, from 8.6% to 10.4%.
- In August 2026, Bombas lost estimated Share of Search among sock brands worldwide, from 78.5% to 77%.
- Happy Socks’ estimated Share of Search among sock brands worldwide has lost ground for 3 months in a row, from 10.2% to 6.9% in August 2026.

## How did search popularity change for running socks worldwide in August 2026?

- In August 2026, Smartwool gained estimated Share of Search among running socks worldwide, from 41.6% to 45.8%.
- In August 2026, Injinji gained estimated Share of Search among running socks worldwide, from 8.3% to 9.2%.
- In August 2026, Feetures lost estimated Share of Search among running socks worldwide, from 34% to 30.6%.
- In August 2026, Balega lost estimated Share of Search among running socks worldwide, from 15.2% to 13.7%.

## Historical estimated branded-search demand

| Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank |
| --- | --- | --- | --- | --- |
| Oct 2025 | Sock brands | 20 | <0.01% | 5 |
| Nov 2025 | Sock brands | 40 | <0.01% | 5 |
| Dec 2025 | Sock brands | 30 | <0.01% | 5 |
| Jan 2026 | Sock brands | 20 | <0.01% | 5 |
| Feb 2026 | Sock brands | 20 | <0.01% | 5 |
| Mar 2026 | Sock brands | 10 | <0.01% | 5 |
| Apr 2026 | Sock brands | 20 | <0.01% | 5 |
| May 2026 | Sock brands | 20 | <0.01% | 5 |
| Jun 2026 | Sock brands | 10 | <0.01% | 5 |
| Jul 2026 | Sock brands | 20 | <0.01% | 5 |
| Aug 2026 | Sock brands | 20 | <0.01% | 5 |
| Sep 2026 | Sock brands | — | — | — |
| Oct 2025 | Running socks | 20 | <0.01% | 6 |
| Nov 2025 | Running socks | 40 | 0.01% | 6 |
| Dec 2025 | Running socks | 30 | <0.01% | 6 |
| Jan 2026 | Running socks | 20 | <0.01% | 6 |
| Feb 2026 | Running socks | 20 | <0.01% | 6 |
| Mar 2026 | Running socks | 10 | <0.01% | 6 |
| Apr 2026 | Running socks | 20 | 0.01% | 6 |
| May 2026 | Running socks | 20 | 0.01% | 6 |
| Jun 2026 | Running socks | 10 | <0.01% | 6 |
| Jul 2026 | Running socks | 20 | 0.01% | 6 |
| Aug 2026 | Running socks | 20 | 0.01% | 6 |
| Sep 2026 | Running socks | — | — | — |

## How is Stance measured?

Brandwave collects information about searches that people make online using Stance’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

- “stance nz”

## Which sock brands compete with Stance?

- [Bombas](/demand/global-en/brands/bombas): Head-to-head: /demand/global-en/compare/bombas-vs-stance
- [Smartwool](/demand/global-en/brands/smartwool): Head-to-head: /demand/global-en/compare/smartwool-vs-stance
- [Happy Socks](/demand/global-en/brands/happy-socks): Head-to-head: /demand/global-en/compare/happy-socks-vs-stance
- [Darn Tough](/demand/global-en/brands/darn-tough): Head-to-head: /demand/global-en/compare/darn-tough-vs-stance

## Methodology

- [How is branded search demand measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused.

## Cite this page

Brandwave. "Stance: search popularity and Share of Search worldwide". https://gobrandwave.com/demand/global-en/brands/stance

This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stance. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.