--- title: "StairMaster: search popularity worldwide" description: "StairMaster is a stair climber brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time." canonical: "https://gobrandwave.com/demand/global-en/brands/stairmaster" publisher: "Brandwave" --- # StairMaster: search popularity worldwide StairMaster is a stair climber brand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time. ## Key facts - **Brand**: StairMaster - **Market**: Global - **Measured month**: Sep 2026 - **Share of Search among stair climber brands**: 8.1% ## Where the brand sits | Competitive set | Rank | Share of Search | Estimated monthly branded searches | | --- | --- | --- | --- | | Stair climber brands | 4 | 8.1% | 165K | - [Stair climber brands](/demand/global-en/categories/stair-climber-brands) ## Top stair climber brands in ChatGPT and Google AI Overviews In three ChatGPT questions and two Google AI Overviews, StairMaster was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. StairMaster is the second most recommended of the eight. Brands get a higher AI rank if they are mentioned earlier in the answers that list options. | Brand | AI rank | ChatGPT answers that named it | Google AI Overviews that named it | All answers that named it | | --- | --- | --- | --- | --- | | STEPR | 1st | 3 of 3 | 2 of 2 | 5 of 5 | | StairMaster | 2nd | 3 of 3 | 0 of 2 | 3 of 5 | | NordicTrack | 3rd | 1 of 3 | 1 of 2 | 2 of 5 | | Sunny Health and Fitness | 3rd | 3 of 3 | 1 of 2 | 4 of 5 | | Bowflex | 5th | 1 of 3 | 0 of 2 | 1 of 5 | | Peloton | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Life Fitness | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | | Technogym | Not ranked | 0 of 3 | 0 of 2 | 0 of 5 | ## Every AI answer about stair climber brands - Asked ChatGPT "Which stair climber brand should I buy?": 1. StairMaster, 2. STEPR, 3. Sunny Health and Fitness - Asked ChatGPT "What are the best stair climber brands?": 1. StairMaster, 2. STEPR, 3. NordicTrack, 4. Sunny Health and Fitness - Asked ChatGPT "What's the best stair climber brand for a home gym?": 1. StairMaster, 2. STEPR, 3. Bowflex, 4. Sunny Health and Fitness - Searched Google, AI Overview "best stair climber": 1. STEPR, 2. NordicTrack, 3. Sunny Health and Fitness - Searched Google, AI Overview "stair climber for home": 1. STEPR Not named in any answer: Peloton, Life Fitness and Technogym. Brands are listed in the order each answer named them. The answers were collected in the United States on October 21, 2026. ## How has branded search demand for StairMaster changed worldwide over the last 12 months? - Across the 12 months ending September 2026, estimated monthly branded searches for StairMaster worldwide held steady at 165K. - Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide increased from 6.4% to 8.1%. - Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands worldwide peaked at 8.7% in May 2026 and was lowest at 6% in November 2025. - Across the 12 months ending September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide. ## How did search popularity change for stair climber brands worldwide in September 2026? - In September 2026, Technogym gained share of searches among stair climber brands worldwide, from 10.6% to 12.9%. - In September 2026, NordicTrack lost share of searches among stair climber brands worldwide, from 10.2% to 7.6%. - Bowflex’s share of searches among stair climber brands worldwide has gained ground for 3 months in a row, from 3.5% to 4.5% in September 2026. - In September 2026, StairMaster rose from 5th to 4th among stair climber brands worldwide. - Estimated monthly branded searches for STEPR worldwide fell 63.5% over 12 measured months, from 27.1K to 9.9K in September 2026. - Estimated monthly branded searches for Peloton worldwide fell 32.9% over 12 measured months, from 1.2M to 788K in September 2026. ## Historical estimated branded-search demand | Month | Competitive set | Estimated monthly branded searches | Share of Search | Rank | | --- | --- | --- | --- | --- | | Oct 2025 | Stair climber brands | 165K | 6.4% | 5 | | Nov 2025 | Stair climber brands | 165K | 6% | 5 | | Dec 2025 | Stair climber brands | 165K | 6% | 5 | | Jan 2026 | Stair climber brands | 246K | 7.6% | 5 | | Feb 2026 | Stair climber brands | 201K | 8.2% | 5 | | Mar 2026 | Stair climber brands | 201K | 8.2% | 5 | | Apr 2026 | Stair climber brands | 201K | 8.4% | 5 | | May 2026 | Stair climber brands | 201K | 8.7% | 4 | | Jun 2026 | Stair climber brands | 165K | 7.7% | 5 | | Jul 2026 | Stair climber brands | 165K | 7.6% | 5 | | Aug 2026 | Stair climber brands | 165K | 8.1% | 5 | | Sep 2026 | Stair climber brands | 165K | 8.1% | 4 | ## How are StairMaster’s branded searches counted? Brandwave collects information about searches that people make online using StairMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading. - “stairmaster” ## Which stair climber brands compete with StairMaster? - [Peloton](/demand/global-en/brands/peloton): Head-to-head: /demand/global-en/compare/peloton-vs-stairmaster - [Life Fitness](/demand/global-en/brands/life-fitness): Head-to-head: /demand/global-en/compare/life-fitness-vs-stairmaster - [Technogym](/demand/global-en/brands/technogym): Head-to-head: /demand/global-en/compare/stairmaster-vs-technogym - [NordicTrack](/demand/global-en/brands/nordictrack): Head-to-head: /demand/global-en/compare/nordictrack-vs-stairmaster - [Bowflex](/demand/global-en/brands/bowflex): Head-to-head: /demand/global-en/compare/bowflex-vs-stairmaster - [STEPR](/demand/global-en/brands/stepr) - [Sunny Health and Fitness](/demand/global-en/brands/sunny-health) ## Methodology - [How is the Brand Demand Index measured?](/demand/methodology): Where the figures come from, what they compare, and how they may be reused. ## Cite this page Brandwave. "StairMaster: search popularity worldwide". https://gobrandwave.com/demand/global-en/brands/stairmaster This page is also available as HTML at https://gobrandwave.com/demand/global-en/brands/stairmaster. Brandwave publishes an index of its Markdown pages at https://gobrandwave.com/llms.txt.